Billboards in Smyrna

*All metrics are based on a 4-week advertising campaign

Located just outside the bustling metropolis of Atlanta, Smyrna boasts a thriving community with a diverse population and a growing business scene. This vibrant town offers advertisers a unique opportunity to engage with audiences through outdoor advertising. With its charming downtown, numerous parks, and lively events, Smyrna provides a dynamic backdrop for advertisers to create memorable campaigns that resonate with locals and visitors alike.

What to look for when picking billboards

When selecting the perfect billboard for your advertising campaign, there are 126 factors to consider. However, we've narrowed it down to four key aspects that can make a significant impact on the success of your campaign:

• Location: Choose a billboard location that targets your desired demographics and has high traffic counts. For example, placing a billboard along a busy interstate to reach college-educated adults with above-average incomes, or in a trendy part of town to target young adults.
• Visibility: Ensure the billboard is easily visible and unobstructed, so your message can be seen clearly by passersby. A billboard with a clear line of sight and minimal distractions will be more effective.
• Size: Select the appropriate size of the billboard based on your target audience and location. For example, use large bulletins for highways and freeways, posters for primary and secondary arterial roadways, and junior posters for urban neighborhoods or smaller roads.
• Type: Consider the type of billboard that best suits your campaign, such as traditional, digital, or wallscapes. Digital billboards offer flexibility in changing messages, while wallscapes can provide a unique and eye-catching advertising experience.

Billboards price breakdown

In Smyrna, billboard pricing varies depending on factors such as location, size, and type, with the following price data points:

• Average Price: The average price for a billboard in Smyrna is $1,491.45, which takes into account a wide range of billboard options and locations.
• Median Price: The median price for a billboard in Smyrna is $400, indicating that half of the billboards are priced above this amount and half are priced below.
• Lowest Price: The lowest price for a billboard in Smyrna is $250, offering a more affordable option for advertisers with smaller budgets or targeting specific areas.

Billboards Impression and CPM Metrics

Impressions and CPM metrics are crucial in understanding the reach and cost-effectiveness of your outdoor advertising campaign in Smyrna:

• Total Impressions: The total number of impressions for a 4-week campaign in Smyrna is approximately 54,880,000, showcasing the potential reach of your advertisement.
• Average Impressions: On average, a billboard in Smyrna generates around 439,000 impressions per 4-week campaign, indicating the typical exposure your ad may receive.
• Median Impressions: The median number of impressions for a billboard in Smyrna is about 317,000, with half of the billboards generating more impressions and half generating fewer.
• Average CPM: The average cost per thousand impressions (CPM) in Smyrna is $3.96, providing insight into the cost-effectiveness of your advertising campaign.
• Median CPM: The median CPM in Smyrna is $1.78, indicating that half of the billboards have a higher CPM and half have a lower CPM, offering a range of cost-effective options for advertisers.

Some of the top billboard providers in Smyrna

Here are the top billboard providers in Smyrna, each offering unique services and opportunities for advertisers:

• Adkom simplifies national out-of-home media campaigns by unifying the fragmented media landscape through a single network, offering brands the opportunity to unlock untapped media opportunities and stand out from the competition.
• Lamar Advertising Company offers free design services, dedicated support, and nationwide coverage for outdoor advertising campaigns.
• Terraboost Media Operating Company LLC is a purpose-driven company that engages consumers through sponsored wellness and donates disinfecting and wellness products to reputable organizations.
• Digital Outdoor Advertising is a woman-owned advertising business that connects premier ad agencies to consumers across the United States through their network of independent billboard operators and access to over 20,000 digital and static billboards.
• Mesmerize is an advertising company that offers out of home advertising solutions to reach consumers in various venues.

Other formats for advertising in Smyrna

A closer look at the data reveals the depth and breadth of the other opportunities available in Smyrna:

• Digital Billboards: In Smyrna, digital billboards generate approximately 47,000 impressions with an average CPM of $8.08. This modern and flexible medium allows advertisers to change messages quickly and target specific audiences effectively.
• Street Furniture: Street furniture in Smyrna garners around 276,000 impressions and has an average CPM of $1.95. This type of advertising is perfect for reaching pedestrians and commuters in high-traffic areas, such as bus stops and sidewalks.
• Retail Venues: Advertising in retail venues in Smyrna yields about 36,000 impressions with an average CPM of $10.85. This targeted approach allows advertisers to reach consumers in shopping centers and other retail environments, where they are more likely to make purchasing decisions.
• Everything Else: Other advertising opportunities in Smyrna, such as alternative out-of-home formats, generate approximately 306,000 impressions and have an average CPM of $10.89. These diverse options allow advertisers to think outside the box and create unique campaigns that stand out from the competition.

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