Billboards in Oak Ridge

*All metrics are based on a 4-week advertising campaign

Located in the midst of the picturesque Appalachian Mountains, Oak Ridge boasts a rich history, thriving arts scene, and a strong sense of community. This vibrant city provides a unique opportunity for advertisers to engage with a diverse audience and make a lasting impact. Outdoor advertising in Oak Ridge goes beyond traditional marketing, fostering connections between brands, communities, and individuals, creating memorable experiences for all who encounter it.

What to look for when picking billboards

When selecting the perfect billboard for your advertising campaign, there are 13 key factors to consider. Some of the most important aspects include:

• Demographics: Choose locations where your target audience is likely to be present, considering factors such as age, gender, education, relationship status, and income level.
• Traffic Count: Opt for high-traffic areas, such as busy interstates, congested roads, and bustling intersections, to maximize exposure.
• Visibility: Ensure the billboard is clearly visible to drivers and pedestrians by considering alignment, height, and the absence of obstructions like trees and power lines.
• Land Use Type: Take into account the surrounding land use, as commercial areas attract a diverse audience, while residential and industrial areas cater to more specific groups.

Billboards price breakdown

In Oak Ridge, billboard pricing varies depending on factors such as location, visibility, and traffic count. Here's a breakdown of the average, median, and lowest prices for billboards in the area:

• Average Price: The average price for a billboard in Oak Ridge is $1,026.92, which takes into account a wide range of locations and visibility levels.
• Median Price: With a median price of $750, this value represents the middle point in the range of billboard prices, offering a balance between affordability and exposure.
• Lowest Price: The lowest price for a billboard in Oak Ridge is $250, which may be suitable for advertisers on a tight budget or those targeting specific, less-trafficked areas.

Billboards Impression and CPM Metrics

Impressions and CPM metrics in Oak Ridge provide valuable insights into the effectiveness and cost-efficiency of outdoor advertising campaigns in the area:

• Total Impressions: The total number of impressions for a 4-week campaign in Oak Ridge is approximately 2,759,000, showcasing the potential reach of outdoor advertising in the city.
• Average Impressions: On average, a billboard in Oak Ridge generates around 212,000 impressions per 4-week campaign, indicating a consistent level of exposure for advertisers.
• Median Impressions: The median number of impressions for a billboard in Oak Ridge is 80,000, offering a balanced view of the typical reach for outdoor advertising in the area.
• Average CPM: The average cost per thousand impressions (CPM) in Oak Ridge is $19.59, providing a benchmark for evaluating the cost-effectiveness of billboard advertising campaigns.
• Median CPM: With a median CPM of $4.22, this figure represents a more affordable option for advertisers seeking to maximize their return on investment in outdoor advertising.

Some of the top billboard providers in Oak Ridge

Here are the top billboard providers in Oak Ridge:

• Adkom is a company that specializes in out-of-home advertising, unifying the fragmented media landscape through a single network and offering a range of media formats to help brands stand out.
• Lamar Advertising provides nationwide coverage, free design services, and dedicated support for outdoor advertising campaigns, with over 363,000 displays across the U.S. and Canada.
• Digital Outdoor Advertising is a woman-owned business that connects premier ad agencies to consumers across the United States through a network of independent billboard operators, offering digital billboards, static billboards, and wallscapes.
• Trailhead Media focuses on the benefits of billboards for brand awareness and cost-effectiveness, with an expert team and inventory that includes the Birmingham SKYSIGN, a double-sided rooftop spectacular in downtown Birmingham, Alabama.

Other formats for advertising in Oak Ridge

A closer look at the data reveals the depth and breadth of the other opportunities available in Oak Ridge:

• Digital Billboards: In Oak Ridge, digital billboards generate approximately 10,000 impressions with an average CPM of $12.82. As a modern and dynamic advertising medium, digital billboards offer flexibility and real-time messaging capabilities, making them an attractive option for advertisers.
• Retail Venues: Retail venues in Oak Ridge receive around 20,000 impressions and have an average CPM of $23.19. These high-traffic locations provide advertisers with the opportunity to engage with consumers in a shopping mindset, making them an effective choice for promoting products and services.

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