Billboards in Bartlett
*All metrics are based on a 4-week advertising campaign
Located in the vibrant Memphis metropolitan area, Bartlett boasts a thriving community and a diverse range of businesses, making it an ideal location for outdoor advertising. With its picturesque parks, bustling shopping centers, and strong local economy, Bartlett offers advertisers a unique opportunity to engage with residents and visitors alike. Outdoor advertising in Bartlett not only promotes products and services, but also fosters connections between brands, communities, and individuals, creating lasting impressions on all who pass by.
What to look for when picking billboards
When selecting billboards for advertising, there are at least 15 factors to consider in order to maximize the effectiveness of your campaign. Some key factors include:
- Demographics: Choose a location that aligns with the demographics of your target audience, such as age, gender, education, and income level. For example, a billboard near a college campus may be ideal for targeting young adults.
- Traffic Count: Opt for locations with high traffic counts to reach a larger audience. Busy intersections or areas with congested traffic can help capture the attention of drivers.
- Visibility: Ensure your billboard is clearly visible by considering factors like alignment, height, and potential obstructions, such as trees or nearby buildings. A billboard with unobstructed visibility will have a greater impact.
- Land Use Type: The surrounding land use can influence the audience that views your advertisement. For instance, a billboard in a commercial area may be more effective for targeting professionals, while one in a residential area may reach families.
Billboards price breakdown
In Bartlett, the pricing of billboards varies depending on factors such as location, size, and visibility, with the following key data points:
- Average Price: The average price for a billboard in Bartlett is approximately $1,598.07, reflecting a range of options for advertisers to choose from.
- Median Price: With a median price of $1,316.50, this value represents the middle point in the distribution of billboard prices in the area.
- Lowest Price: The most affordable billboard option in Bartlett can be found at a cost of just $250, offering budget-conscious advertisers an opportunity to reach their target audience.
Billboards Impression and CPM Metrics
Impressions and CPM metrics in Bartlett provide valuable insights into the reach and cost-effectiveness of outdoor advertising campaigns in the area:
- Total Impressions: Bartlett's outdoor advertising campaigns generate a total of approximately 4,473,000 impressions, showcasing the potential reach of ads in this market.
- Average Impressions: On average, a billboard in Bartlett receives about 319,000 impressions, indicating the typical exposure an ad can expect in this location.
- Median Impressions: The median number of impressions for a billboard in Bartlett is 100,000, representing the middle point in the distribution of impressions across all billboards.
- Average CPM: The average cost per thousand impressions (CPM) in Bartlett is $24.52, providing a benchmark for advertisers to assess the cost-effectiveness of their campaigns.
- Median CPM: With a median CPM of $3.02, this value offers a more balanced perspective on the typical cost per thousand impressions in Bartlett's outdoor advertising market.
Some of the top billboard providers in Bartlett
Top billboard providers in Bartlett include:
- Lamar Advertising: A leading provider of outdoor advertising with nationwide coverage, free design services, and dedicated support.
- Terraboost Media LLC: Offering advertising services through wellness kiosks and billboards, reaching 280 million consumers daily and partnering with nationally recognized brands.
Other formats for advertising in Bartlett
A closer look at the data reveals the depth and breadth of the other opportunities available in Bartlett:
- Digital Billboards: In Bartlett, digital billboards receive approximately 28,000 impressions with an average CPM of $18.44. This modern and dynamic advertising medium allows for real-time updates and eye-catching visuals, making it a popular choice for advertisers seeking to stand out.
- Retail Venues: Advertising in retail venues in Bartlett generates around 36,000 impressions and has an average CPM of $23.03. This targeted approach allows advertisers to reach consumers in a shopping mindset, increasing the likelihood of engagement and conversion.
- Everything Else: Other advertising opportunities in Bartlett, such as hand-painted murals and alternative outdoor formats, collectively receive about 373,000 impressions with an average CPM of $0.00. These unique and creative options offer advertisers the chance to make a lasting impression on their audience and stand out from the competition.
Get started with advertising with AdQuick now!
With AdQuick's innovative platform, advertisers can tap into the potential of Bartlett's outdoor advertising market and enjoy numerous benefits. By leveraging technology, out-of-home expertise, and data, AdQuick streamlines the ad buying process, providing immediate access to over 1,400 premium OOH media owners, executing OOH buys 10x faster, and launching campaigns in as little as 48 hours. Additionally, the platform unlocks unprecedented measurability, allowing advertisers to optimize their campaigns and maximize their return on investment. Don't miss out on the opportunity to elevate your outdoor advertising strategy in Bartlett – sign up for AdQuick today!