Billboards in Maryville
*All metrics are based on a 4-week advertising campaign
In the foothills of the Great Smoky Mountains, Maryville stands out as a charming small town with a strong sense of community. Its picturesque surroundings, thriving local businesses, and close proximity to popular tourist destinations make it an ideal location for advertisers to engage with a diverse audience. Outdoor advertising in Maryville not only promotes products and services, but also fosters connections between brands, residents, and visitors, creating memorable experiences for all.
What to look for when picking billboards
With 49 different factors to consider when picking billboards to advertise on, it's essential to narrow down the most critical aspects. Here are four key factors to keep in mind:
- Location: Choose a billboard location that targets the right demographics, has high traffic count, and is in proximity to your business. For example, a billboard near a busy highway would be ideal for reaching a large audience.
- Visibility: Ensure the billboard is clearly visible, with proper alignment and height, and free from obstructions. A billboard placed at a strategic angle and height can significantly increase its visibility to passing motorists.
- Size: Select the appropriate size of the billboard based on your target audience and location. For instance, a large bulletin billboard would be suitable for a busy highway, while a smaller junior poster might be more effective in an urban neighborhood.
- Duration: Determine the optimal duration for your billboard campaign based on your marketing goals and budget. A campaign lasting several months can help increase brand awareness and reach a wider audience.
Billboards price breakdown
Billboard pricing in Maryville varies depending on factors such as location, size, and visibility, with the following price data points:
- Average Price: The average price for a billboard in Maryville is approximately $1,218.02, reflecting a range of options for advertisers to choose from.
- Median Price: With a median price of $850, this indicates that there are affordable options available for businesses with varying budgets.
- Lowest Price: The lowest price for a billboard in Maryville is $250, offering an accessible entry point for smaller businesses or those looking to test the effectiveness of outdoor advertising.
Billboards Impression and CPM Metrics
Impressions and CPM metrics in Maryville provide valuable insights into the reach and cost-effectiveness of outdoor advertising campaigns:
- Total Impressions: Maryville's outdoor advertising campaigns generate a total of 16,753,000 impressions, showcasing the potential reach of billboards in the area.
- Average Impressions: On average, a billboard in Maryville receives 349,000 impressions, indicating a consistent level of exposure for advertisers.
- Median Impressions: The median number of impressions for a billboard in Maryville is 370,000, highlighting the typical reach of an outdoor advertising campaign in the area.
- Average CPM: The average cost per thousand impressions (CPM) in Maryville is $11.63, offering a cost-effective way for advertisers to reach their target audience.
- Median CPM: With a median CPM of $5.06, Maryville presents affordable options for businesses looking to maximize their advertising budget.
Some of the top billboard providers in Maryville
Here are the top billboard providers in Maryville:
- Lamar Advertising offers free design services, dedicated support, and nationwide coverage for outdoor advertising across the U.S. and Canada.
- Terraboost Media LLC connects businesses with customers through sponsored wellness and offers advertising solutions for local, national, and custom needs.
Other formats for advertising in Maryville
A closer look at the data reveals the depth and breadth of the other opportunities available in Maryville:
- Digital Billboards: In Maryville, digital billboards receive approximately 7,000 impressions with an average CPM of $16.87. This modern and dynamic advertising medium allows for real-time updates and eye-catching visuals, making it a popular choice for advertisers.
- Retail Venues: Retail venues in Maryville generate around 10,000 impressions with an average CPM of $21.95. These high-traffic locations offer advertisers the opportunity to engage with consumers in a shopping mindset, increasing the likelihood of conversions.
- Everything Else: Other advertising opportunities in Maryville, such as alternative out-of-home formats, accumulate approximately 98,000 impressions with an average CPM of $0.00. These diverse options allow advertisers to think outside the box and create unique, memorable campaigns.
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