Billboards in Morristown
*All metrics are based on a 4-week advertising campaign
Nestled in the picturesque landscape of Morristown, this thriving city boasts a rich history, bustling downtown, and a strong sense of community. Its strategic location and growing population make it an ideal spot for advertisers to engage with a diverse audience. Outdoor advertising in Morristown not only promotes products and services, but also fosters connections between brands, communities, and individuals, creating impactful narratives that leave a lasting impression.
What to look for when picking billboards
With 127 billboard options to choose from, it's essential to consider various factors when selecting the perfect billboard for your advertising campaign. Some key aspects to keep in mind include:
- Location: Choose a billboard location that aligns with your target audience's demographics and daily routines. For example, a billboard near a college campus would be ideal for targeting young adults.
- Visibility: Ensure the billboard is easily visible and aligned with traffic flow, like a bulletin billboard along a busy highway, which is highly effective due to its size and visibility.
- Duration: Consider the length of your campaign, as billboards typically stay up for at least four weeks, but most campaigns last several months. Event-specific campaigns may require shorter durations.
- Size: Select the appropriate billboard size based on your target audience and location. Bulletins, posters, and junior posters are standard sizes, each catering to different audiences and road types.
Billboards price breakdown
Billboard pricing in Morristown varies depending on factors such as location, size, and visibility, with the following price data points:
- Average Price: The average price for a billboard in Morristown is $797.80, reflecting a range of options to suit different budgets and campaign goals.
- Median Price: With a median price of $650, Morristown offers a balanced selection of billboards that cater to both small and large-scale advertising campaigns.
- Lowest Price: For advertisers on a tight budget, the lowest-priced billboard in Morristown is available at $250, providing an affordable option to reach a local audience.
Billboards Impression and CPM Metrics
In Morristown, the impressions and CPM metrics provide valuable insights into the effectiveness and cost-efficiency of outdoor advertising campaigns:
- Total Impressions: The total number of impressions for a 4-week campaign in Morristown is approximately 24,025,000, showcasing the vast reach of outdoor advertising in the area.
- Average Impressions: On average, a billboard in Morristown generates around 195,000 impressions, highlighting the potential for consistent brand exposure.
- Median Impressions: With a median of 140,000 impressions, Morristown offers a balanced selection of billboards that cater to various advertising goals and target audiences.
- Average CPM: The average cost per thousand impressions (CPM) in Morristown is $6.99, reflecting a range of options to suit different budgets and campaign objectives.
- Median CPM: At a median CPM of $3.36, Morristown provides cost-effective advertising solutions for businesses looking to maximize their return on investment.
Some of the top billboard providers in Morristown
When looking for the perfect billboard provider in Morristown, consider these top options:
- Adkom simplifies out-of-home media advertising by providing access to a national network of media owners and unlocking untapped media opportunities.
- Lamar Advertising Company offers free design services, dedicated support, and nationwide coverage for outdoor advertising campaigns.
- Terraboost Media Operating Company LLC is a purpose-driven company that provides advertising solutions through wellness billboards, reaching millions of consumers every day.
- Digital Outdoor Advertising is a woman-owned advertising business that connects premier ad agencies to consumers across the United States through their network of independent billboard operators and access to over 20,000 digital and static billboards.
Other formats for advertising in Morristown
A closer look at the data reveals the depth and breadth of the other opportunities available in Morristown:
- Digital Billboards: In Morristown, digital billboards generate approximately 11,000 impressions with an average CPM of $13.70. This modern and dynamic advertising medium allows for real-time updates and eye-catching visuals, making it a popular choice for advertisers.
- Retail Venues: Retail venues in Morristown receive around 11,000 impressions and have an average CPM of $22.34. These high-traffic locations offer advertisers the opportunity to engage with consumers in a shopping mindset, increasing the likelihood of conversions.
- Everything Else: Other advertising opportunities in Morristown, such as hand-painted murals and alternative out-of-home formats, collectively generate about 542,000 impressions with an average CPM of $0.00. These unique and creative options allow advertisers to think outside the box and create memorable experiences for their target audience.
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