Digital Billboards in Knoxville

*All metrics are based on a 4-week advertising campaign

Located in the vibrant heart of the Southeast, Knoxville boasts a thriving arts scene, picturesque landscapes, and a diverse population, making it an ideal location for advertisers. This city offers a unique opportunity for brands to seamlessly integrate their messages into the daily lives of residents and visitors alike. Outdoor advertising in Knoxville goes beyond product promotion, fostering connections between communities, brands, and individuals, creating impactful narratives that resonate with each passerby.

What to look for when picking digital billboards

When selecting billboards for advertising, it's essential to consider various factors to ensure maximum impact and reach. With over 175 factors to consider, here are four key aspects to keep in mind:

• Demographics: Choose a location that targets your desired audience, such as placing a billboard near a college or university for young adults or along a busy interstate for college-educated adults with above-average incomes.
• Traffic Count: Opt for high traffic areas, like congested interstates or busy intersections, to ensure a larger number of people see your advertisement.
• Visibility: Ensure the billboard is clearly aligned to face traffic, at an appropriate height, and free from obstructions that might affect visibility.
• Proximity and Intent: Consider the distance of the billboard from your business location and the goal of your advertising campaign, such as increasing brand awareness or attracting local customers.

Digital billboards price breakdown

In Knoxville, billboard pricing varies significantly, providing options for advertisers with different budgets. Here's a breakdown of the pricing:

• Average Price: The average price for a billboard in Knoxville is $1,583.82, offering a cost-effective option for advertisers.
• Median Price: With a median price of $15,560, advertisers can expect to find a wide range of billboard options in this price range.
• Lowest Price: The lowest price for a billboard in Knoxville is $0, indicating that there may be opportunities for free or heavily discounted advertising in certain situations.

Digital billboards Impression and CPM Metrics

Impressions and CPM metrics play a crucial role in understanding the effectiveness of your billboard advertising campaign in Knoxville:

• Total Impressions: The total number of impressions for a 4-week advertising campaign in Knoxville is approximately 54,146,000, showcasing the potential reach of your advertisement.
• Average Impressions: On average, a billboard in Knoxville generates around 1,583,000 impressions during a 4-week campaign, indicating the typical exposure for your ad.
• Median Impressions: The median number of impressions for a billboard in Knoxville is 15,000, providing a more accurate representation of the typical reach for most advertisers.
• Average CPM: The average cost per thousand impressions (CPM) for a billboard in Knoxville is $14.82, offering a cost-effective advertising solution for brands.
• Median CPM: With a median CPM of $9.29, advertisers can expect a wide range of cost-effective billboard options in Knoxville.

Some of the top digital billboard providers in Knoxville

Here are the top billboard providers in Knoxville, offering a variety of options for advertisers:

• Digital Outdoor Advertising specializes in digital billboards, providing advertisers with a modern and dynamic platform for their campaigns.
• Lamar Advertising is a well-established company offering a wide range of billboard options, including traditional and digital formats.

Other formats for advertising in Knoxville

A closer look at the data reveals the depth and breadth of the other opportunities available in Knoxville:

• Static Billboards: Static billboards in Knoxville generate approximately 1,200,000 impressions with an average CPM of $7.97. This traditional advertising medium continues to provide a cost-effective and highly visible option for advertisers.
• Wheat Pastings: Wheat pastings in Knoxville receive around 6,800,000 impressions and have an average CPM of $6.62. This creative and eye-catching advertising method offers a unique way to engage with audiences in urban environments.
• Retail Venues: Advertising in retail venues in Knoxville garners about 31,000 impressions with an average CPM of $23.09. This targeted approach allows advertisers to reach consumers in a shopping mindset, increasing the likelihood of conversions.
• Transit: Transit advertising in Knoxville generates approximately 6,000,000 impressions and has an average CPM of $5.03. This highly visible advertising method reaches a captive audience of daily commuters, making it an effective way to build brand awareness.
• Everything Else: Other advertising opportunities in Knoxville, such as digital displays and event sponsorships, collectively receive around 1,107,000 impressions with an average CPM of $8.48. These diverse options allow advertisers to tailor their campaigns to specific audiences and objectives.

Get started with advertising with AdQuick now!

With AdQuick's seamless connection between advertisers and out-of-home (OOH) media owners, brands can effectively navigate the diverse advertising landscape in Knoxville. The platform offers a range of products and solutions tailored to the needs of various companies, ensuring a successful and impactful advertising campaign. Additionally, AdQuick provides valuable resources such as a billboard cost calculator, an OOH planner, and a marketer toolkit, empowering advertisers to make informed decisions. Don't miss the opportunity to launch hyper-targeted OOH campaigns in minutes - sign up now!