Billboards in Murfreesboro

*All metrics are based on a 4-week advertising campaign

In the heart of Middle Tennessee, Murfreesboro stands out as a thriving city with a unique blend of history, culture, and modernity. This rapidly growing area, known for its Civil War heritage, vibrant downtown, and diverse neighborhoods, provides a distinctive stage for advertisers to integrate their messages into the daily lives of residents. Outdoor advertising in Murfreesboro goes beyond promoting products; it fosters connections between communities, brands, and individuals, creating impactful stories that resonate with everyone who passes by.

What to look for when picking billboards

With over 175 billboard options in Murfreesboro, it's essential to consider various factors when selecting the perfect billboard for your advertising campaign. Some key aspects to keep in mind include:

• Location: Choose a billboard in a high-traffic area or near your target audience to maximize exposure. For example, placing a billboard near a college campus to target young adults (source: Billboard Placement: Why Location is So Critical).
• Size: Select the appropriate size for your billboard based on its location and target audience. Bulletins are ideal for highways, while posters and junior posters work well in urban neighborhoods (source: What is the Standard Size of a Billboard?).
• Duration: Determine the optimal length of time for your billboard to be up, depending on your campaign goals and budget. Branding campaigns may last six to twelve months, while event promotions may only need a month (source: How Long Should a Billboard Be Up?).
• Type: Consider the type of billboard that best suits your needs, such as traditional, digital, or wallscapes. Digital billboards offer dynamic messaging and adaptability, while wallscapes provide a unique, eye-catching display (source: The Advantages of Billboard Advertising).

Billboards price breakdown

Billboard pricing in Murfreesboro varies depending on factors such as location, size, and duration, with the following price data points:

• Average Price: The average price for a billboard in Murfreesboro is $1,612.39, which takes into account a wide range of billboard options and locations.
• Median Price: The median price for a billboard in Murfreesboro is $1,000, representing the middle point in the pricing spectrum.
• Lowest Price: The lowest price for a billboard in Murfreesboro is $250, offering budget-friendly options for advertisers looking to maximize their reach without breaking the bank.

Billboards Impression and CPM Metrics

Impressions and CPM metrics in Murfreesboro provide valuable insights into the reach and cost-effectiveness of outdoor advertising campaigns in the area:

• Total Impressions: Murfreesboro billboards generated a total of 110,724,000 impressions during the 4-week campaign period.
• Average Impressions: On average, each billboard in Murfreesboro received 632,710 impressions during the campaign.
• Median Impressions: The median number of impressions for a billboard in Murfreesboro was 500,000, indicating that half of the billboards received more and half received fewer impressions.
• Average CPM: The average cost per thousand impressions (CPM) for billboards in Murfreesboro was $12,352.01, showcasing the overall cost-effectiveness of outdoor advertising in the area.
• Median CPM: The median CPM for billboards in Murfreesboro was $2.42, highlighting that many billboards offered even more affordable advertising options.

Some of the top billboard providers in Murfreesboro

Here are the top providers in Murfreesboro for outdoor advertising:

• Clear Channel Outdoor offers advertising opportunities in multiple markets and airports, helping advertisers reach their target audience with measurable results.
• Cheddar Advertising is an innovative digital and creative agency based in Denver specializing in web design, digital advertising, branding, search engine optimization, application development, and data analysis & CRM.
• GSTV is America's Most Engaging On-The-Go Video Network, delivering moments that matter and providing over 2 billion moments of attention and action.
• IndoorMedia offers in-store advertising and marketing services to help businesses generate new customers, increase brand recognition, and drive repeat purchases.
• KeyMe Locksmiths is a trusted locksmith service provider offering 24/7 services for residential, commercial, and car lockouts, with a high customer satisfaction rating and the ability to copy keys at self-service kiosks.

Other formats for advertising in Murfreesboro

A closer look at the data reveals the depth and breadth of the other opportunities available in Murfreesboro:

• Digital Billboards: In Murfreesboro, digital billboards receive 14,532,000 impressions with an average CPM of $12.86. As a modern and dynamic advertising medium, digital billboards offer flexibility and real-time messaging capabilities, making them an attractive option for advertisers.
• Retail Venues: Retail venues in Murfreesboro generate 28,000,000 impressions and have an average CPM of $16,821.05. These venues provide advertisers with a captive audience, allowing for targeted messaging and increased brand exposure in high-traffic shopping areas.
• Transit: Transit advertising in Murfreesboro garners 1,157,400,000 impressions with an average CPM of $38.71. This advertising medium reaches a diverse audience of daily commuters, providing consistent visibility and a cost-effective way to reach potential customers on the go.
• Everything Else: Other advertising opportunities in Murfreesboro, such as alternative out-of-home formats, accumulate 764,060,000 impressions and have an average CPM of $8.52. These unique advertising options allow for creative and engaging campaigns that can capture the attention of a wide range of audiences.

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