Billboards in Shakopee
*All metrics are based on a 4-week advertising campaign
Shakopee, a thriving city with a rich history and a strong sense of community, presents a prime opportunity for outdoor advertising. Known for its picturesque parks, bustling downtown, and family-friendly attractions, Shakopee offers advertisers a unique platform to engage with a diverse audience. Outdoor advertising in this city not only promotes products and services, but also fosters connections between brands, communities, and individuals, creating lasting impressions on every passerby.
What to look for when picking billboards
When selecting the perfect billboard for your advertising campaign, there are 11 key factors to consider. Some of these factors include:
- Demographics: Choose locations where your target audience is likely to be present, considering factors such as age, gender, education, relationship status, and income level.
- Traffic Count: Opt for high-traffic areas, such as busy interstates, congested intersections, and locations with long wait times, to maximize exposure.
- Visibility: Ensure the billboard is clearly visible to drivers and pedestrians by considering alignment, height, and the absence of obstructions like trees and power lines.
- Size: Select the appropriate billboard size for your campaign, ranging from large bulletins along highways to smaller junior posters in urban neighborhoods.
Billboards price breakdown
In Shakopee, billboard pricing varies depending on factors such as location, size, and visibility. Here's a breakdown of the average, median, and lowest prices for billboards in the city:
- Average Price: The average price for a billboard in Shakopee is $1,489.19, which takes into account a wide range of billboard options and locations.
- Median Price: The median price for a billboard in Shakopee is $1,105, representing the middle point in the pricing spectrum.
- Lowest Price: The lowest price for a billboard in Shakopee is $50, offering budget-friendly options for advertisers seeking more affordable solutions.
Billboards Impression and CPM Metrics
In Shakopee, outdoor advertising campaigns can expect a range of impressions and CPM metrics, offering advertisers various options to suit their needs and budget:
- Total Impressions: The total impressions for a 4-week campaign in Shakopee amount to approximately 3,097,000, showcasing the potential reach of outdoor advertising in the city.
- Average Impressions: On average, a billboard in Shakopee generates around 281,000 impressions per 4-week campaign, offering a substantial audience for advertisers.
- Median Impressions: The median impressions for a billboard in Shakopee stand at 80,000, indicating a wide range of exposure possibilities for different billboard locations and sizes.
- Average CPM: The average cost per thousand impressions (CPM) for a billboard in Shakopee is $18.01, providing a cost-effective solution for advertisers seeking to maximize their reach.
- Median CPM: With a median CPM of $5, Shakopee offers even more affordable options for advertisers looking to optimize their outdoor advertising budget.
Some of the top billboard providers in Shakopee
Shakopee is home to several top outdoor advertising providers, each offering unique solutions and services to help businesses reach their target audience:
- Adkom simplifies out-of-home advertising and offers a national network and range of media formats to help brands and agencies stand out in diverse markets.
- Terraboost Media LLC operates wellness kiosks in partnership with trusted retailers, reaching millions of consumers every day with their advertising services.
- Starlite Media is a premium, proven, point of sale advertising network that influences consumers at the last step of the buyer's journey.
- Clear Channel Outdoor is a leading provider of advertising opportunities in multiple markets and airports, offering innovative solutions and measurable results.
Other formats for advertising in Shakopee
A closer look at the data reveals the depth and breadth of the other opportunities available in Shakopee:
- Digital Billboards: In Shakopee, digital billboards receive approximately 32,000 impressions with an average CPM of $13.74. This modern and dynamic medium allows for real-time updates and eye-catching visuals, making it an attractive option for advertisers.
- Retail Venues: Retail venues in Shakopee generate around 32,000 impressions and have an average CPM of $15.14. These targeted advertising spaces offer a captive audience and the opportunity to influence consumers at the point of purchase.
- Everything Else: Other advertising opportunities in Shakopee, such as alternative media formats and non-traditional locations, garner approximately 800,000 impressions with an average CPM of $2.87. These diverse options allow advertisers to think outside the box and create memorable campaigns that resonate with their target audience.
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