Billboards in Bloomington

*All metrics are based on a 4-week advertising campaign

Located in the heart of the Midwest, Bloomington stands out as a thriving suburban hub and an ideal location for outdoor advertising. Known for its popular attractions, such as the Mall of America, and its diverse neighborhoods, Bloomington offers advertisers a unique opportunity to engage with a wide range of audiences. Outdoor advertising in Bloomington not only promotes products and services, but also fosters connections between communities, brands, and individuals, creating impactful and memorable experiences.

What to look for when picking billboards

With 68% of consumers spending their time outside their homes, selecting the right billboard for your advertising campaign is crucial. Here are four key factors to consider when picking billboards to advertise on:

• Location: Choose a billboard location that targets your desired demographics and has high traffic counts. For example, placing a billboard near a college campus to target young adults or along a busy highway to reach commuters.
• Visibility: Ensure the billboard is easily visible and unobstructed, increasing the chances of your ad being noticed. A billboard placed at a strategic point, such as a busy intersection or a popular shopping area, can be highly effective.
• Size: Select the appropriate size of the billboard based on your target audience and location. For instance, a large bulletin billboard along a highway for maximum exposure or a smaller junior poster in a local neighborhood for a more focused reach.
• Type: Consider the type of billboard that best suits your campaign, such as traditional, digital, or wallscapes. Digital billboards, for example, offer dynamic messaging and the ability to change content frequently, making them ideal for time-sensitive promotions or multiple messages.

Billboards price breakdown

Billboard pricing in Bloomington varies depending on factors such as location, size, and type, with the following price data points:

• Average Price: The average price for a billboard in Bloomington is approximately $5,410.77, reflecting a wide range of options and budgets.
• Median Price: With a median price of $2,630, advertisers can find billboards that cater to their specific needs without breaking the bank.
• Lowest Price: For those on a tight budget, the lowest price for a billboard in Bloomington is just $50, offering an affordable option for small businesses and local campaigns.

Billboards Impression and CPM Metrics

In Bloomington, the impressions and CPM metrics for outdoor advertising showcase a diverse range of opportunities for advertisers to reach their target audience:

• Total Impressions: The total number of impressions for billboards in Bloomington is approximately 34,320,000, highlighting the vast reach of outdoor advertising in the area.
• Average Impressions: On average, a billboard in Bloomington generates around 512,000 impressions, offering a significant opportunity for brand exposure.
• Median Impressions: The median number of impressions for billboards in Bloomington is 0, indicating that there are billboards with varying levels of visibility and reach.
• Average CPM: The average cost per thousand impressions (CPM) for billboards in Bloomington is $13.44, showcasing a competitive pricing landscape for advertisers.
• Median CPM: With a median CPM of $5.36, advertisers can find cost-effective options for their outdoor advertising campaigns in Bloomington.

Some of the top billboard providers in Bloomington

Here are the top providers in Bloomington for outdoor advertising:

• Terraboost Media LLC is a purpose-driven company that provides advertising solutions through wellness billboards to engage consumers in their everyday lives.
• Digital Outdoor Advertising is a woman-owned advertising business that connects premier ad agencies to consumers across the United States through their network of independent billboard operators.
• Starlite Media is a premium retail-based advertising network that reaches a wide audience and influences consumers where they shop.
• Captivate is a company that provides targeted digital communications, offering advertisers access to high-value decision makers and helping building owners and property managers enhance tenant satisfaction.
• OnCampus Advertising is a college marketing and media agency that specializes in connecting brands and recruiters with students nationwide since 2003.

Other formats for advertising in Bloomington

A closer look at the data reveals the depth and breadth of the other opportunities available in Bloomington:

• Digital Billboards: In Bloomington, digital billboards generate around 50,000 impressions with an average CPM of $312,518.28. This dynamic and flexible medium allows advertisers to change content frequently and target specific audiences effectively.
• Wheat Pastings: Wheat pastings in Bloomington receive approximately 295,000 impressions and have an average CPM of $0.59. This creative and eye-catching form of advertising allows brands to make a bold statement in urban environments.
• Retail Venues: Advertising in retail venues in Bloomington garners about 46,000 impressions with an average CPM of $19.18. This targeted approach enables advertisers to reach consumers in a shopping mindset, increasing the likelihood of purchase.
• Transit: Transit advertising in Bloomington generates around 767,000 impressions and has an average CPM of $10.15. This form of advertising effectively reaches commuters and travelers, providing consistent exposure to a captive audience.
• Everything Else: Other advertising opportunities in Bloomington, such as specialty and spectacular ads, accumulate approximately 469,000 impressions with an average CPM of $11.28. These unique and innovative formats allow advertisers to stand out and create memorable experiences for their target audience.

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