Billboards in Duluth
*All metrics are based on a 4-week advertising campaign
Located along the shores of Lake Superior, Duluth is a picturesque city with a thriving outdoor culture and a strong sense of community. Its stunning natural beauty, combined with a rich history and a diverse economy, make it an ideal location for advertisers to engage with audiences. Outdoor advertising in Duluth not only promotes products and services, but also fosters connections between brands, residents, and visitors, creating memorable experiences that leave a lasting impression.
What to look for when picking billboards
With 213 billboards to choose from, it's essential to consider various factors when selecting the perfect billboard for your advertising campaign. Some key aspects to keep in mind include:
- Location: Ensure the billboard is placed in a high-traffic area with good visibility, such as a busy interstate or a trendy part of town. This will help reach your target audience effectively.
- Demographics: Consider the demographics of the area surrounding the billboard, such as age, income, and education levels, to ensure it aligns with your target audience. For example, placing a billboard near a college or university can help target young adults.
- Size: Choose the appropriate size for your billboard based on your campaign goals and target audience. Bulletins, posters, and junior posters are standard sizes, each catering to different audiences and locations.
- Type: Select the type of billboard that best suits your campaign, such as traditional, digital, or wallscapes. Each type offers unique advantages and creative opportunities for your advertisement.
Billboards price breakdown
Billboard pricing in Duluth varies, offering options for different budgets and campaign goals:
- Average Price: The average price for a billboard in Duluth is $1,277.71, providing a general idea of the cost for a typical campaign.
- Median Price: With a median price of $695, this value represents the middle point in the range of billboard prices, offering a more affordable option for advertisers.
- Lowest Price: The lowest price for a billboard in Duluth is $0, indicating that there may be opportunities for free or heavily discounted advertising in certain situations.
Billboards Impression and CPM Metrics
Impressions and CPM metrics are crucial in understanding the effectiveness of your outdoor advertising campaign in Duluth:
- Total Impressions: The total number of impressions for a 4-week campaign in Duluth is approximately 52,308,000, showcasing the potential reach of your advertisement.
- Average Impressions: On average, a billboard in Duluth generates around 304,000 impressions, providing a solid baseline for expected visibility.
- Median Impressions: The median number of impressions for a billboard in Duluth is about 205,000, offering a more conservative estimate of potential audience reach.
- Average CPM: The average cost per thousand impressions (CPM) in Duluth is $6.23, giving you an idea of the cost-effectiveness of your campaign.
- Median CPM: With a median CPM of $4.49, this value represents a more affordable option for advertisers seeking to maximize their return on investment.
Some of the top billboard providers in Duluth
Here are the top providers for outdoor advertising in Duluth:
- Lamar Advertising Company offers free design services, dedicated support, and nationwide coverage for outdoor advertising campaigns.
- Digital Outdoor Advertising is a one-stop, out-of-home advertising shop that simplifies the process for independent operators and national advertising agencies.
- Adkom is a company that simplifies out-of-home advertising campaigns and offers national scale and reach with exclusive inventory.
- Airsign Aerial Advertising specializes in aerial advertising services, helping brands grab attention and reach new heights through the use of the sky as a canvas and digital marketing strategies.
Other formats for advertising in Duluth
A closer look at the data reveals the depth and breadth of the other opportunities available in Duluth:
- Digital Billboards: In Duluth, digital billboards generate around 28,000 impressions with an average CPM of $11.83. This modern and dynamic medium allows for real-time updates and eye-catching visuals, making it a popular choice for advertisers seeking to stand out.
- Retail Venues: Advertising in retail venues in Duluth garners approximately 5,000 impressions and an average CPM of $13.23. This targeted approach allows brands to engage with consumers in a shopping mindset, increasing the likelihood of conversions.
- Everything Else: Other advertising opportunities in Duluth, such as alternative formats and unique placements, collectively generate around 381,000 impressions with an average CPM of $0. This diverse category offers advertisers the chance to explore unconventional methods and reach niche audiences in creative ways.
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