Billboards in South Portland

*All metrics are based on a 4-week advertising campaign

In the coastal gem of South Portland, outdoor advertising finds a perfect stage. With its picturesque lighthouses, bustling waterfront, and thriving shopping districts, this city offers advertisers a unique opportunity to engage with diverse audiences. Outdoor advertising in South Portland goes beyond product promotion, fostering connections between communities, brands, and individuals, creating impactful narratives that resonate with each passerby.

What to look for when picking billboards

When selecting the perfect billboard for your advertising campaign, there are 37 factors to consider. However, we've narrowed it down to four key aspects that can make a significant impact on your campaign's success:

• Location: Choose a billboard location that targets your desired demographics and has high traffic counts. For example, if your target audience is college-educated adults with above-average incomes, place the billboard along a busy interstate frequently congested with commuters.
• Visibility: Ensure the billboard is easily visible, with proper alignment and height, and free from obstructions. A billboard placed along a straight stretch of road with no trees or buildings blocking the view will be more effective.
• Size: Select the appropriate size of the billboard based on its location and purpose. For example, use large bulletins (14 feet high and 48 feet wide) along highways, while smaller junior posters (6 feet high by 12 feet wide) are more suitable for urban neighborhoods or smaller roads.
• Duration: Determine the optimal duration for your billboard advertisement based on your marketing campaign goals and budget. For instance, a business aiming to establish consumer awareness and brand recognition might leave their billboard advertisements up for six to twelve months.

Billboards price breakdown

Billboard pricing in South Portland varies, offering options for different budgets:

• Average Price: The average price for a billboard in South Portland is $1,574.40, providing a general idea of the cost for most advertisers.
• Median Price: With a median price of $250, this value represents the middle ground in billboard pricing, offering a more affordable option for smaller businesses or campaigns.
• Lowest Price: The lowest price for a billboard in South Portland is $250, making it an accessible option for advertisers with limited budgets or those looking to test the effectiveness of outdoor advertising.

Billboards Impression and CPM Metrics

In South Portland, outdoor advertising campaigns can expect a range of impressions and CPM metrics, offering valuable insights into the effectiveness of their marketing efforts:

• Total Impressions: The total number of impressions for all billboards in South Portland is approximately 30,000,000, showcasing the vast reach of outdoor advertising in the area.
• Average Impressions: On average, a billboard in South Portland receives about 810,000 impressions, indicating the potential for significant exposure to your target audience.
• Median Impressions: The median number of impressions for a billboard in South Portland is 500,000, providing a more balanced view of the typical exposure a billboard may receive.
• Average CPM: The average cost per thousand impressions (CPM) for a billboard in South Portland is $4.92, offering a cost-effective way to reach a large audience.
• Median CPM: With a median CPM of $0.64, this value represents a more affordable option for advertisers seeking to maximize their return on investment.

Some of the top billboard providers in South Portland

Top billboard providers in South Portland include:

• Terraboost Media LLC specializes in advertising and wellness products, connecting businesses with customers through sponsored wellness.
• Brookfield Properties is a global real estate company with expertise in quality and sustainability under Brookfield Asset Management's leadership.
• Adkom simplifies the process of creating a national out-of-home media campaign, unifying the fragmented media landscape through a single network and delivering over 350 media owners across 190+ DMAs in one, easy-to-access platform.
• Atmosphere is the largest streaming TV platform built for businesses, providing fun, viral-style entertainment for customers and the ability to run digital signage on the TVs inside the business.
• Brookfield Properties (duplicate) is a global real estate company with expertise in quality and sustainability under Brookfield Asset Management's leadership.

Other formats for advertising in South Portland

A closer look at the data reveals the depth and breadth of the other opportunities available in South Portland:

• Digital Billboards: In South Portland, digital billboards receive approximately 19,000 impressions with an average CPM of $9.49. This modern and dynamic medium allows for real-time updates and eye-catching visuals, making it an attractive option for advertisers.
• Retail Venues: Retail venues in South Portland garner around 500,000 impressions and have an average CPM of $6.12. These high-traffic locations offer advertisers the chance to engage with consumers in a shopping mindset, increasing the likelihood of conversion.
• Transit: Transit advertising in South Portland achieves about 570,000 impressions with an average CPM of $14.25. This medium effectively reaches commuters and travelers, providing a captive audience for your message.
• Everything Else: Other advertising opportunities in South Portland accumulate approximately 607,000 impressions and have an average CPM of $4.69. These diverse options allow advertisers to explore unique and creative ways to connect with their target audience.

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