Billboards in Augusta

*All metrics are based on a 4-week advertising campaign

In the heart of New England, Augusta emerges as a charming city with a rich history and a vibrant atmosphere for outdoor advertising. Known for its picturesque landscapes, cultural landmarks, and diverse neighborhoods, Augusta provides a unique platform for advertisers to integrate their messages into the fabric of daily life. Outdoor advertising in Augusta does more than sell products; it connects communities, brands, and individuals in a dynamic dialogue, crafting narratives that resonate with every passerby.

What to look for when picking billboards

With 53% of Americans spending more than two hours a day on the road, selecting the right billboard for your advertising campaign is crucial. Here are four key factors to consider when picking billboards to advertise on:

• Location: Choose a billboard location that targets your desired audience, such as high-traffic areas, commercial zones, or residential neighborhoods. For example, placing a billboard near a busy intersection ensures maximum exposure to drivers and pedestrians.
• Size: Select the appropriate billboard size based on your target audience and location. Bulletins are ideal for highways, posters for primary and secondary arterial roadways, and junior posters for urban neighborhoods or smaller roads.
• Visibility: Ensure the billboard is easily visible and free from obstructions like trees or power lines. A well-aligned and readable billboard within the driver's frame of vision will have a greater impact.
• Technology: Consider incorporating digital billboards, spectaculars, or wallscapes to enhance your advertisement's appeal. These innovative formats can offer dynamic messaging, interactive features, and unique designs that capture attention.

Billboards price breakdown

Billboard pricing in Augusta varies depending on factors such as location, size, and visibility, with the following price data points:

• Average Price: The average price for a billboard in Augusta is $1718.93, reflecting a range of options for advertisers to choose from.
• Median Price: With a median price of $250, there are affordable options available for businesses with smaller budgets or targeting specific neighborhoods.
• Lowest Price: The lowest price for a billboard in Augusta is $250, making it possible for even small businesses to take advantage of outdoor advertising opportunities.

Billboards Impression and CPM Metrics

Impressions and CPM metrics in Augusta offer valuable insights into the effectiveness and cost-efficiency of outdoor advertising campaigns in the city:

• Total Impressions: Augusta's outdoor advertising campaigns generate approximately 5,981,000 impressions, showcasing the potential reach of billboards in the area.
• Average Impressions: On average, a billboard in Augusta receives about 427,000 impressions, indicating the typical exposure for an advertisement.
• Median Impressions: The median number of impressions for a billboard in Augusta is 120,000, highlighting the middle ground for ad exposure in the city.
• Average CPM: The average cost per thousand impressions (CPM) in Augusta is $13.27, providing a benchmark for evaluating the cost-effectiveness of an advertising campaign.
• Median CPM: With a median CPM of $3.13, Augusta offers affordable options for advertisers seeking to maximize their return on investment.

Some of the top billboard providers in Augusta

Here are the top five billboard providers in Augusta:

• Terraboost Media LLC engages consumers in their everyday lives through wellness kiosks and billboards placed in trusted retailers and locations.
• Mesmerize specializes in out of home advertising and offers highly targeted media strategies at scale.
• Adkom simplifies the process of running national out-of-home media campaigns by unifying the fragmented media landscape through a single network.
• Gas Station TV (GSTV) is America's Most Engaging On-The-Go Video Network, delivering moments that matter and providing over 2 billion moments of attention and action.
• IndoorMedia offers in-store advertising and marketing services, specializing in advertising in grocery stores to help businesses generate new customers.

Other formats for advertising in Augusta

A closer look at the data reveals the depth and breadth of the other opportunities available in Augusta:

• Digital Billboards: In Augusta, digital billboards receive approximately 28,000 impressions with an average CPM of $16.08. This modern and eye-catching format allows for dynamic messaging and increased engagement with audiences.
• Retail Venues: Retail venues in Augusta generate around 70,000 impressions with an average CPM of $12.74. These targeted advertising spaces offer a captive audience and the opportunity to influence purchasing decisions at the point of sale.
• Everything Else: Other advertising formats in Augusta, such as specialty or spectacular ads, garner about 1,327,000 impressions with an average CPM of $41.20. These unique and creative options provide advertisers with the flexibility to stand out and make a lasting impression on their target audience.

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