Billboards in Lewiston

*All metrics are based on a 4-week advertising campaign

Located at the junction of two major rivers, Lewiston boasts a thriving downtown area, rich history, and a diverse population. This unique setting provides advertisers with a prime opportunity to engage with the community through outdoor advertising. In Lewiston, billboards and other out-of-home media can effectively reach a wide audience, creating memorable impressions and fostering connections between brands and consumers in this vibrant city.

What to look for when picking billboards

With 51% of Americans noticing out-of-home advertising, selecting the right billboard for your campaign is crucial. Here are four key factors to consider when choosing a billboard:

• Location: Ensure the billboard is in an area with the right demographics, such as a busy interstate for college-educated adults with above-average incomes or near a college or university for young adults.
• Visibility: Opt for highly visible billboards, like digital billboards, which offer dynamic messages and are difficult to ignore due to their size and eye-catching nature.
• Duration: Consider the length of your campaign and budget when deciding how long a billboard should be up, as this can impact the overall effectiveness and cost-efficiency of your advertising.
• Size: Choose the appropriate size of the billboard based on the location and target audience, such as bulletins for busy highways, posters for primary and secondary arterial roadways, or junior posters for urban neighborhoods and smaller roads.

Billboards price breakdown

In Lewiston, billboard pricing varies depending on factors such as location, visibility, and size. Here's a breakdown of the average, median, and lowest prices for billboards in the area:

• Average Price: The average price for a billboard in Lewiston is approximately $722.73, which takes into account various factors such as location and visibility.
• Median Price: With a median price of $250, this value represents the middle point in the range of billboard prices, offering a more accurate representation of typical costs.
• Lowest Price: The lowest price for a billboard in Lewiston is $250, which may be suitable for advertisers with a limited budget or targeting specific, smaller locations.

Billboards Impression and CPM Metrics

When evaluating the effectiveness of your billboard campaign in Lewiston, it's essential to consider the impressions and CPM metrics to ensure you're reaching your target audience and maximizing your advertising budget:

• Total Impressions: The total number of impressions for a 4-week campaign in Lewiston is approximately 1,113,000, which represents the overall reach of your advertisement.
• Average Impressions: On average, a billboard in Lewiston generates about 101,000 impressions per 4-week campaign, providing a solid baseline for expected visibility.
• Median Impressions: The median number of impressions for a billboard in Lewiston is 80,000, offering a more accurate representation of typical reach within the market.
• Average CPM: The average cost per thousand impressions (CPM) in Lewiston is $11.89, which can help you gauge the cost-efficiency of your advertising campaign.
• Median CPM: With a median CPM of $3.13, this value represents the middle point in the range of CPM costs, providing a more accurate picture of typical advertising expenses in Lewiston.

Some of the top billboard providers in Lewiston

Here are some of the top billboard providers in Lewiston:

• Terraboost Media LLC offers advertising services through wellness billboards displayed in partnership with trusted retailers.
• Mesmerize specializes in out-of-home advertising, helping brands connect with consumers in various venues and locations.

Other formats for advertising in Lewiston

A closer look at the data reveals the depth and breadth of the other opportunities available in Lewiston:

• Digital Billboards: In Lewiston, digital billboards generate approximately 23,000 impressions with an average CPM of $12.10. This modern and dynamic advertising medium captures attention and allows for greater flexibility in messaging, making it a popular choice for advertisers.
• Retail Venues: Retail venues in Lewiston receive around 37,000 impressions and have an average CPM of $12.01. These targeted advertising spaces allow brands to connect with consumers in shopping environments, increasing the likelihood of purchase decisions.
• Everything Else: Other advertising opportunities in Lewiston, such as alternative out-of-home media, generate about 90,000 impressions with an average CPM of $12.00. These diverse options provide advertisers with unique ways to reach their target audience and stand out from the competition.

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