Billboards in Biddeford

*All metrics are based on a 4-week advertising campaign

Located along the picturesque Saco River, Biddeford boasts a rich history, thriving arts scene, and a growing downtown area, making it an ideal location for outdoor advertising. This charming city offers advertisers a unique opportunity to engage with a diverse audience, as they explore its scenic beauty, cultural attractions, and vibrant local businesses. Outdoor advertising in Biddeford not only promotes products and services, but also fosters connections between brands, communities, and individuals, creating lasting impressions on all who pass by.

What to look for when picking billboards

When selecting the perfect billboard for your advertising campaign, there are four key factors to consider, ensuring that your message reaches the right audience and creates a lasting impact. These factors include:

• Location: Choose a billboard location that targets your desired demographics and has high traffic counts. For example, placing a billboard along a busy interstate to reach college-educated adults with above-average incomes.
• Visibility: Ensure that the billboard is easily visible, with proper alignment, height, and minimal obstructions. For instance, aligning the billboard to face traffic and placing it at a readable height.
• Type of Billboard: Select the appropriate billboard type and size for your campaign, such as bulletins, posters, or junior posters. For example, using a large bulletin along a highway for maximum exposure.
• Duration: Determine the optimal duration for your billboard advertisement based on your marketing goals and budget. For instance, a local business may benefit from a longer-lasting campaign to build brand awareness in the community.

Billboards price breakdown

In Biddeford, the pricing of billboards varies depending on factors such as location, visibility, and duration, with the following price data points:

• Average Price: The average price for a billboard in Biddeford is approximately $862.50, reflecting a range of billboard options and locations.
• Median Price: With a median price of $250, this indicates that there are affordable billboard options available for advertisers in the area.
• Lowest Price: The lowest price for a billboard in Biddeford is $250, offering budget-conscious advertisers an opportunity to reach their target audience effectively.

Billboards Impression and CPM Metrics

Outdoor advertising in Biddeford offers a range of impressions and cost-effective CPM metrics, providing advertisers with valuable opportunities to reach their target audience:

• Total Impressions: Billboards in Biddeford generate a total of 738,000 impressions over a 4-week campaign, showcasing the potential reach of your advertisement.
• Average Impressions: On average, a billboard in Biddeford receives 184,000 impressions, offering a substantial audience for your advertising message.
• Median Impressions: With a median of 90,000 impressions, this indicates that there are billboards in Biddeford with varying levels of exposure to suit different advertising needs.
• Average CPM: The average cost per thousand impressions (CPM) in Biddeford is $2.99, demonstrating the cost-effectiveness of outdoor advertising in the area.
• Median CPM: With a median CPM of $3.13, this further highlights the affordability of billboard advertising in Biddeford for businesses of all sizes.

Some of the top billboard providers in Biddeford

Top billboard providers in Biddeford include:

• Terraboost Media LLC specializes in advertising that engages consumers in their everyday lives.
• Adkom simplifies the out-of-home (OOH) media buying process by unifying the fragmented media landscape through a single network, delivering over 350 media owners across 190+ DMAs in one, easy-to-access platform.
• Gas Station TV (GSTV) is a data-driven, national video network that delivers moments that matter, providing more than 2 billion moments of attention and action.
• Indoor Media helps businesses advertise and market their products and services with simple to implement and proven advertising strategies.
• Look Media specializes in delivering high-impact messages to verified audiences for both general market and retail targeting.

Other formats for advertising in Biddeford

A closer look at the data reveals the depth and breadth of the other opportunities available in Biddeford:

• Digital Billboards: In Biddeford, digital billboards receive 28,000 impressions with an average CPM of $11.26. This modern and dynamic medium allows for real-time updates and eye-catching visuals, making it a popular choice for advertisers seeking to stand out.
• Retail Venues: Retail venues in Biddeford generate 36,620 impressions with an average CPM of $8.93. These targeted advertising spaces offer a captive audience of shoppers, providing an excellent opportunity for businesses to promote their products and services.
• Everything Else: Other advertising opportunities in Biddeford accumulate 248,000 impressions with an average CPM of $12.00. This diverse category encompasses a wide range of advertising options, allowing advertisers to find the perfect fit for their unique marketing needs and goals.

Get started with advertising with AdQuick now!

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