Digital Billboards in Wichita

*All metrics are based on a 4-week advertising campaign

Wichita, the largest city in Kansas, boasts a thriving economy, diverse population, and vibrant arts scene, making it an ideal location for advertisers. With its central location and strong transportation infrastructure, this city offers ample opportunities for outdoor advertising to reach a wide audience. In Wichita, billboards not only promote products and services, but also foster connections between brands, communities, and individuals, creating impactful and memorable campaigns.

What to look for when picking digital billboards

When selecting billboards for advertising, it's essential to consider various factors to ensure the ad reaches its target audience and achieves its intended goals. In Wichita, there are 402 billboards available for advertisers to choose from. Here are four key factors to consider when picking the perfect billboard:

• Demographics: Ensure the billboard's location aligns with the target audience's age, gender, education, relationship status, and income level. For example, if targeting college-educated adults with above-average incomes, place the billboard along a busy interstate frequented by commuters.
• Visibility: The billboard should be clearly aligned to face traffic, placed at a readable height within the driver's frame of vision, and free from obstructions. For instance, avoid placing billboards at odd angles or behind trees that may block the view.
• Traffic Count: Choose a location with a high number of potential viewers, such as busy intersections with long wait times or congested interstates.
• Proximity: If the goal is to attract local customers, place the billboard close to the business location. For example, a billboard near a shopping center may be more effective for a retail store than one on a remote highway.

Digital billboards price breakdown

In Wichita, billboard pricing varies significantly, with the following key data points to consider:

• Average Price: The average price for a billboard in Wichita is approximately $1,331.51, reflecting a wide range of options for advertisers with different budgets.
• Median Price: The median price for a billboard in Wichita stands at $95,014.50, indicating that half of the available billboards fall below this price point, while the other half are more expensive.
• Lowest Price: The lowest price for a billboard in Wichita is $0, suggesting that there may be opportunities for advertisers to secure free or heavily discounted ad space in certain situations.

Digital billboards Impression and CPM Metrics

Wichita's billboard advertising landscape offers a range of impressions and CPM metrics, providing advertisers with various options to suit their campaign goals and budgets:

• Total Impressions: The total number of impressions for a 4-week advertising campaign in Wichita is approximately 138,116,000, showcasing the city's potential reach for advertisers.
• Average Impressions: On average, a billboard in Wichita generates around 343,000 impressions during a 4-week campaign, offering a solid baseline for advertisers to gauge their ad's performance.
• Median Impressions: The median number of impressions for a billboard in Wichita is 95,000, indicating that half of the available billboards generate more impressions, while the other half generate fewer.
• Average CPM: The average cost per thousand impressions (CPM) for a billboard in Wichita is $6.90, providing a cost-effective option for advertisers seeking to maximize their return on investment.
• Median CPM: The median CPM for a billboard in Wichita is $6.00, highlighting the affordability of outdoor advertising in the city.

Some of the top digital billboard providers in Wichita

Wichita is home to several top billboard providers, offering a variety of options for advertisers to choose from:

• Lamar Advertising is a leading provider of outdoor advertising solutions, including billboards, in Wichita and across the nation.
• Clear Channel Outdoor is a global outdoor advertising company with a strong presence in Wichita, offering a wide range of billboard options for advertisers.

Other formats for advertising in Wichita

A closer look at the data reveals the depth and breadth of the other opportunities available in Wichita:

• Static Billboards: In Wichita, static billboards generate approximately 600,000 impressions with an average CPM of $11.24. As a classic advertising medium, static billboards continue to provide a strong presence and visibility for advertisers.
• Street Furniture: Street furniture in Wichita garners around 295,000 impressions and has an average CPM of $39.66. This advertising type allows for creative integration into the urban landscape, engaging pedestrians and drivers alike.
• Retail Venues: Retail venues in Wichita receive about 10,000 impressions with an average CPM of $14.57. These advertising spaces offer targeted exposure to consumers in shopping environments, increasing the likelihood of purchase decisions.
• Transit: Transit advertising in Wichita generates approximately 10,000,000 impressions and has an average CPM of $3.40. This cost-effective option reaches a captive audience of daily commuters, providing extended exposure to ads.
• Everything Else: Other advertising opportunities in Wichita accumulate around 200,000 impressions with an average CPM of $14.32. These diverse options allow advertisers to explore unique and innovative ways to reach their target audience.

Get started with advertising with AdQuick now!

Wichita's thriving economy and diverse population make it an ideal location for outdoor advertising. With a wide range of billboard options, impressive impression metrics, and affordable CPM rates, advertisers can effectively reach their target audience and achieve their campaign goals. Top providers like Lamar Advertising and Clear Channel Outdoor offer a variety of solutions to suit different needs. Additionally, other advertising opportunities such as street furniture, retail venues, and transit provide unique ways to engage with consumers. To take advantage of the most advanced solution suite for modern out-of-home advertising and gain access to over 1,400 premium OOH media owners, Get Started with AdQuick today.