Billboards in Prairie Village
*All metrics are based on a 4-week advertising campaign
In the charming city of Prairie Village, advertisers find a unique opportunity to connect with a diverse and engaged audience. Known for its picturesque neighborhoods, top-rated schools, and strong sense of community, Prairie Village provides an ideal backdrop for outdoor advertising. By integrating their messages into the daily lives of residents, advertisers can create lasting impressions and foster meaningful connections between brands, individuals, and the community at large.
What to look for when picking billboards
When selecting billboards for your advertising campaign, there are at least 5 key factors to consider. Here are some examples of what makes each factor important:
- Demographics: Choose locations where your target audience is likely to be present, considering factors like age, gender, education, relationship status, and income level.
- Traffic Count: Opt for high-traffic areas, such as busy interstates and intersections with long wait times, to ensure maximum exposure.
- Visibility: Make sure the billboard is clearly visible to drivers and pedestrians by considering alignment, height, and the absence of obstructions like trees and power lines.
- Land Use Type: The surrounding land use will determine the audience that views your advertisement, so consider whether commercial or residential areas are more suitable for your campaign.
- Proximity: For local businesses, placing billboards close to your location can attract nearby customers, while businesses looking to expand their reach should target different customer types or new populations in other areas.
Billboards price breakdown
Billboard pricing in Prairie Village varies, offering options for different advertising budgets:
- Average Price: The average price for a billboard in Prairie Village is $250, providing a balanced option for advertisers.
- Median Price: With a median price of $250, this indicates that half of the billboards in the area are priced above and half below this amount.
- Lowest Price: For those on a tighter budget, the lowest price available for a billboard in Prairie Village is $250, making outdoor advertising accessible to a wider range of businesses.
Billboards Impression and CPM Metrics
In Prairie Village, the impressions and CPM metrics provide valuable insights into the effectiveness and cost-efficiency of outdoor advertising campaigns:
- Total Impressions: With a total of 280,000 impressions, advertisers can expect a significant reach for their campaigns in Prairie Village.
- Average Impressions: The average number of impressions per billboard is 70,000, indicating a consistent level of exposure across different locations.
- Median Impressions: The median impressions value of 70,000 further supports the notion of consistent exposure for billboards in the area.
- Average CPM: At an average CPM of $4.01, advertisers can expect a cost-effective way to reach their target audience in Prairie Village.
- Median CPM: The median CPM of $3.65 suggests that half of the billboards in Prairie Village offer an even more cost-efficient option for advertisers.
Some of the top billboard providers in Prairie Village
Here are some of the top billboard providers in Prairie Village:
- Terraboost Media LLC specializes in advertising that engages consumers in their everyday lives, reaching millions of people through their wellness kiosks and billboards.
- Mesmerize focuses on out-of-home advertising to reach consumers, engaging with them in places they visit, such as point of care, out of home, and transit locations.
Other formats for advertising in Prairie Village
A closer look at the data reveals the depth and breadth of the other opportunities available in Prairie Village:
- Digital Billboards: In Prairie Village, digital billboards receive 4,200 impressions with an average CPM of $18.00. This modern and dynamic medium allows for real-time updates and eye-catching visuals, making it a popular choice for advertisers seeking to stand out.
- Retail Venues: Retail venues in Prairie Village generate 60,000 impressions and have an average CPM of $6.81. These advertising spaces are strategically placed in shopping centers and stores, capturing the attention of consumers in a buying mindset.
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