Billboards in Manhattan

*All metrics are based on a 4-week advertising campaign

In the heart of the Midwest, Manhattan emerges as not only a thriving college town but also a prime location for outdoor advertising. This city, known for its picturesque landscapes, strong military presence, and vibrant local culture, provides a unique opportunity for advertisers to integrate their messages into the daily lives of residents and visitors alike. Outdoor advertising in Manhattan goes beyond promoting products; it fosters connections between communities, brands, and individuals, creating impactful narratives that resonate with every passerby.

What to look for when picking billboards

With over 20 factors to consider when selecting the perfect billboard for your advertising campaign, it's essential to prioritize the most critical aspects that align with your goals. Some key factors to keep in mind include:

• Demographics: Ensure the billboard's location targets your desired audience, such as placing it near a college for young adults or along a busy interstate for college-educated adults with above-average incomes.
• Traffic Count: Opt for high-traffic areas like congested interstates or busy intersections to maximize the number of people who see your advertisement.
• Visibility: Choose a billboard with clear alignment facing traffic, an appropriate height, and minimal obstructions to ensure maximum visibility.
• Duration: Consider your campaign goals and budget when deciding how long your billboard should be up, with a typical minimum duration of four weeks and longer campaigns for increased brand awareness.

Billboards price breakdown

Billboard pricing in Manhattan varies significantly, offering options for advertisers with different budgets:

• Average Price: The average price for a billboard in Manhattan is $2,160.50, providing a general idea of the cost for a typical campaign.
• Median Price: With a median price of $250, this value represents the middle point in the range of billboard prices, offering a more affordable option for advertisers.
• Lowest Price: The lowest price available for a billboard in Manhattan is $250, making it an accessible choice for smaller businesses or those with limited budgets.

Billboards Impression and CPM Metrics

Impressions and CPM metrics in Manhattan provide valuable insights into the reach and cost-effectiveness of outdoor advertising campaigns:

• Total Impressions: Manhattan's outdoor advertising campaigns generate approximately 9,664,000 impressions, showcasing the potential reach of your message.
• Average Impressions: On average, a billboard in Manhattan receives about 483,000 impressions, indicating the typical exposure for an ad campaign.
• Median Impressions: The median number of impressions for a Manhattan billboard is 500,000, representing the middle point in the range of impressions.
• Average CPM: The average cost per thousand impressions (CPM) in Manhattan is $11.34, providing a benchmark for evaluating the cost-effectiveness of your campaign.
• Median CPM: With a median CPM of $0.50, this value highlights a more affordable option for advertisers seeking to maximize their return on investment.

Some of the top billboard providers in Manhattan

Manhattan is home to several top outdoor advertising providers, each offering unique services and opportunities for advertisers:

• Lamar Advertising is a company with over 363,000 outdoor advertising displays across the U.S. and Canada, offering free design services and dedicated support for their clients.
• Adkom provides out-of-home media campaigns, unifying the fragmented media landscape through a single network and offering a range of media formats, from place-based to street furniture, from window posters to spectaculars.
• Atmosphere is a streaming TV platform for businesses, providing fun, viral-style entertainment for customers and the ability to run digital signage on the TVs inside the business, all for free and with no contracts or commitments.
• Crane Media Network is a part of Crane Payment Innovations, a company that provides integrated and automated payment technology, but does not offer specific information about their outdoor advertising services.
• Gas Station TV (GSTV) is a data-driven, national video network that delivers moments that matter, providing lasting brand impressions and reaching over 115 million unique viewers monthly.

Other formats for advertising in Manhattan

A closer look at the data reveals the depth and breadth of the other opportunities available in Manhattan:

• Digital Billboards: In Manhattan, digital billboards receive approximately 37,000 impressions with an average CPM of $12.70. This modern and dynamic medium allows for real-time updates and eye-catching visuals, making it an attractive option for advertisers.
• Street Furniture: Street furniture in Manhattan garners around 467,000 impressions and has an average CPM of $39.49. This versatile advertising format integrates seamlessly into the urban landscape, providing ample opportunities for creative and engaging campaigns.
• Retail Venues: Advertising in retail venues in Manhattan generates about 49,000 impressions with an average CPM of $11.47. This targeted approach allows advertisers to reach consumers in a shopping mindset, increasing the likelihood of conversions.
• Transit: Transit advertising in Manhattan boasts approximately 3,724,000 impressions and an average CPM of $7.25. This highly visible format reaches a captive audience of daily commuters, making it an effective way to build brand awareness and recall.
• Everything Else: Other advertising opportunities in Manhattan collectively receive around 273,000 impressions with an average CPM of $0.00. These diverse options allow advertisers to explore unique and innovative ways to connect with their target audience.

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