Billboards in Leawood
*All metrics are based on a 4-week advertising campaign
Leawood, a thriving suburban gem, boasts an affluent community, top-rated schools, and a bustling business district. This picturesque city provides a prime opportunity for advertisers to engage with a diverse and captive audience. Outdoor advertising in Leawood not only promotes products and services but also fosters connections between brands, residents, and visitors, creating lasting impressions that go beyond the billboard.
What to look for when picking billboards
With 16 factors to consider when picking billboards to advertise on, it's essential to choose the right location and type of billboard for your campaign. Here are four key factors to keep in mind:
- Demographics: Ensure the billboard's location aligns with your target audience's demographics, such as age, gender, education, and income level. For example, a billboard near a college campus might be ideal for targeting young adults.
- Traffic Count: Select a billboard in a high-traffic area to reach as many people as possible. Busy intersections or congested highways are effective locations for maximum exposure.
- Visibility: Opt for a billboard with clear alignment, height, and minimal obstructions to ensure maximum visibility. A billboard facing traffic and placed at a readable height within the driver's frame of vision is ideal.
- Size and Type: Choose the appropriate size and type of billboard for your campaign, such as bulletins for highways, posters for local audiences, or digital billboards for dynamic messaging. For example, a digital billboard in a busy shopping district can attract potential customers with eye-catching visuals.
Billboards price breakdown
In Leawood, billboard pricing varies depending on factors such as location, size, and type, with the following price data points:
- Average Price: The average price for a billboard in Leawood is approximately $250.00, reflecting a balance between different billboard options and locations.
- Median Price: With a median price of $250.00, this indicates that half of the billboards in Leawood are priced above and half below this amount, providing a range of options for advertisers.
- Lowest Price: The lowest price for a billboard in Leawood is $250.00, offering a cost-effective option for advertisers looking to maximize their budget while still reaching their target audience.
Billboards Impression and CPM Metrics
Impressions and CPM metrics are crucial in understanding the effectiveness of your outdoor advertising campaign in Leawood. Here's a breakdown of these metrics:
- Total Impressions: The total number of impressions for a 4-week campaign in Leawood is approximately 5,380,000, showcasing the potential reach of your advertisement.
- Average Impressions: On average, a billboard in Leawood generates about 336,000 impressions, indicating the typical exposure your ad can expect.
- Median Impressions: The median number of impressions for a billboard in Leawood is 500,000, meaning half of the billboards generate more and half generate fewer impressions.
- Average CPM: The average cost per thousand impressions (CPM) in Leawood is $1.47, providing insight into the cost-effectiveness of your advertising campaign.
- Median CPM: With a median CPM of $0.50, this figure represents the middle ground for cost per thousand impressions in Leawood, offering a benchmark for comparing different billboard options.
Some of the top billboard providers in Leawood
When looking for billboard providers in Leawood, consider these top five companies:
- Lamar Advertising is a well-established company with over 363,000 outdoor advertising displays across the U.S. and Canada, offering free design services, dedicated support, and nationwide coverage.
- Outfront Media specializes in out-of-home (OOH) advertising services and marketing solutions, leveraging location, creative excellence, and smart audience data to create meaningful connections between brands and audiences.
- Digital Outdoor Advertising is a woman-owned business with a network of hundreds of independent billboard operators, providing access to over 20,000 digital and static billboards in over 200 markets across the United States.
- Integration Media is an outdoor advertising company that serves as a go-to solution for all outdoor advertising needs, although specific information about their locations and pricing is not readily available on their website.
- Link Media Outdoor specializes in billboards and out-of-home advertising, offering market coverage in various states and focusing on the advantages of outdoor advertising, but does not specifically mention Leawood locations or pricing on their website.
Other formats for advertising in Leawood
A closer look at the data reveals the depth and breadth of the other opportunities available in Leawood:
- Digital Billboards: In Leawood, digital billboards generate approximately 14,000 impressions with an average CPM of $8.63. This modern and dynamic advertising medium allows for real-time updates and eye-catching visuals, making it a popular choice for advertisers looking to stand out.
- Retail Venues: Retail venues in Leawood receive around 80,000 impressions with an average CPM of $2.98. These advertising spaces are strategically placed in shopping centers and stores, providing a captive audience and a prime opportunity to influence consumer behavior.
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