Billboards in West Memphis
*All metrics are based on a 4-week advertising campaign
In the heart of the Mississippi Delta, West Memphis stands out as a thriving hub for commerce and culture, making it an ideal location for outdoor advertising. This city, known for its rich musical heritage, bustling port, and strategic location along major highways, offers a unique platform for advertisers to engage with a diverse audience. Outdoor advertising in West Memphis goes beyond promoting products; it fosters connections between communities, brands, and individuals, creating impactful narratives that resonate with every passerby.
What to look for when picking billboards
With 17 factors to consider when picking billboards to advertise on, it's essential to choose the right location and type of billboard for your campaign. Some key factors to consider include:
- Demographics: Ensure the billboard's location aligns with your target audience's demographics, such as age, gender, and income level. For example, a billboard near a college campus might be ideal for targeting young adults.
- Traffic Count: Opt for locations with high traffic counts to reach a larger audience. Busy intersections or congested traffic areas are great for capturing drivers' attention.
- Visibility: Make sure your billboard is clearly visible by considering factors like alignment, height, and potential obstructions. A billboard with no obstructions and at an optimal height will have a greater impact.
- Size and Type: Choose the appropriate size and type of billboard for your campaign, such as bulletins for highways, posters for local audiences, or digital billboards for dynamic messaging. For instance, a digital billboard in a busy shopping district can effectively target shoppers with timely promotions.
Billboards price breakdown
Billboard pricing in West Memphis varies depending on factors such as location, size, and type, with the following price data points:
- Average Price: The average price for a billboard in West Memphis is approximately $2,237.65, reflecting a range of options for advertisers to choose from.
- Median Price: With a median price of $2,180, this value represents the middle point in the distribution of billboard prices, offering a balanced perspective on the market.
- Lowest Price: The lowest price for a billboard in West Memphis is $250, demonstrating that there are affordable options available for smaller budgets or niche campaigns.
Billboards Impression and CPM Metrics
Outdoor advertising in West Memphis offers a range of impressions and cost-effective CPM metrics, providing advertisers with valuable opportunities to reach their target audience:
- Total Impressions: West Memphis billboards generate a total of 22,757,000 impressions over a 4-week campaign, showcasing the city's potential for broad exposure.
- Average Impressions: On average, a billboard in West Memphis receives 1,338,000 impressions, indicating a consistent level of visibility for advertisers.
- Median Impressions: The median number of impressions for a West Memphis billboard is 1,657,000, reflecting a balanced distribution of audience reach across various locations.
- Average CPM: The average cost per thousand impressions (CPM) for a West Memphis billboard is $22.97, offering a competitive rate for advertisers seeking to maximize their return on investment.
- Median CPM: With a median CPM of $2.22, West Memphis presents a cost-effective option for advertisers looking to optimize their budget while still reaching a sizable audience.
Some of the top billboard providers in West Memphis
West Memphis offers a variety of top outdoor advertising providers, each with their unique offerings and services:
- Lamar Advertising offers free design services, dedicated support, and nationwide coverage for outdoor advertising campaigns.
- Outfront Media leverages the power of location, creative, and smart audience data to drive meaningful connections between brands and audiences in the real world.
- Crane Payment Innovations (CPI) offers integrated and automated payment technology solutions for various industries, including retail, gaming, vending, and transportation.
- Gas Station TV is a data-driven, national video network that delivers moments that matter and provides over 2 billion moments of attention and action.
- Indoor Media helps businesses advertise and market their products and services using in-store ads and marketing services, such as Register Tape Coupons, Grocery Cart Advertising, and Digital Display Ads.
Other formats for advertising in West Memphis
A closer look at the data reveals the depth and breadth of the other opportunities available in West Memphis:
- Digital Billboards: In West Memphis, digital billboards receive over 11,000 impressions with an average CPM of $10.70. As a modern and dynamic advertising medium, digital billboards allow for real-time updates and targeted messaging, making them a popular choice for advertisers.
- Retail Venues: Retail venues in West Memphis generate approximately 39,000 impressions with an average CPM of $14.65. These venues offer advertisers the opportunity to engage with consumers in a shopping mindset, increasing the likelihood of driving sales and brand awareness.
Get started with advertising with AdQuick now!
As the data demonstrates, West Memphis offers a diverse range of outdoor advertising opportunities, from billboards to retail venues, catering to various budgets and campaign objectives. By leveraging the power of location, demographics, and traffic count, advertisers can create meaningful connections with their target audience and drive results. To take advantage of these opportunities and gain access to a wide range of OOH advertising options, faster campaign execution, and unprecedented measurability, sign up for AdQuick today.