Billboards in Harrison
*All metrics are based on a 4-week advertising campaign
In the charming city of Harrison, nestled in the Ozark Mountains, outdoor advertising finds a unique and captivating stage. With its picturesque landscapes, historic downtown, and thriving local businesses, Harrison provides advertisers with a diverse audience and a vibrant backdrop for their campaigns. Outdoor advertising in Harrison not only promotes products and services, but also fosters connections between communities, brands, and individuals, creating memorable experiences for all who encounter it.
What to look for when picking billboards
When selecting billboards for your advertising campaign, it's essential to consider various factors that can impact the effectiveness of your message. Some key aspects to keep in mind include:
- Location: Choose a billboard location that targets your desired audience, considering factors such as demographics, traffic count, and land use type. For example, placing a billboard in a commercial area will attract a diverse mix of people, while a residential area will primarily target local residents.
- Visibility: Ensure the billboard is easily visible to passing traffic, taking into account factors like topography, obstructions, and nearby buildings. A billboard that is clearly aligned to face traffic and placed at a readable height will be more effective in capturing attention.
- Duration: Consider the length of time your billboard will be up, based on your campaign goals and budget. While there is no specific rule, most billboard advertisements stay up for at least four weeks, with many campaigns lasting several months.
- Size and Type: Select the appropriate size and type of billboard for your campaign, considering options like bulletins, posters, junior posters, digital billboards, and wallscapes. Each type has its advantages and is suited for different target audiences and locations.
Billboards price breakdown
Billboard pricing in Harrison varies depending on factors such as location, size, and duration, but here's a general breakdown of the costs:
- Average Price: The average price for a billboard in Harrison is approximately $250, reflecting a typical cost for advertisers in the area.
- Median Price: With a median price of $250, this value indicates that half of the billboards in Harrison are priced above this amount, and half are priced below.
- Lowest Price: The lowest price for a billboard in Harrison is $250, offering a more budget-friendly option for advertisers seeking cost-effective solutions.
Billboards Impression and CPM Metrics
Impressions and CPM metrics in Harrison provide valuable insights into the reach and cost-effectiveness of outdoor advertising campaigns in the area:
- Total Impressions: The total number of impressions for a typical 4-week campaign in Harrison is 100,000, showcasing the potential reach of your advertisement.
- Average Impressions: With an average of 100,000 impressions, this figure represents the typical number of impressions an advertiser can expect from a billboard in Harrison.
- Median Impressions: The median impressions value of 100,000 indicates that half of the billboards in Harrison generate more impressions, while the other half generate fewer impressions.
- Average CPM: The average cost per thousand impressions (CPM) in Harrison is $2.50, reflecting the typical cost for advertisers to reach 1,000 viewers.
- Median CPM: With a median CPM of $2.50, this value signifies that half of the billboards in Harrison have a higher CPM, and half have a lower CPM.
Some of the top billboard providers in Harrison
Here are some of the top billboard providers in Harrison:
- Terraboost Media LLC specializes in advertising that engages consumers in their everyday lives, reaching millions of people through their wellness kiosks and billboards.
Other formats for advertising in Harrison
A closer look at the data reveals the depth and breadth of the other opportunities available in Harrison:
- Digital Billboards: In Harrison, digital billboards generate over 30,000 impressions with an average CPM of $8.20. This modern and dynamic medium allows for real-time updates and eye-catching visuals, making it a popular choice for advertisers seeking to stand out.
- Retail Venues: Retail venues in Harrison receive around 50,000 impressions and have an average CPM of $7.25. These advertising spaces are strategically placed in shopping centers and stores, capturing the attention of consumers in a buying mindset.
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