Billboards in Maumelle

*All metrics are based on a 4-week advertising campaign

Nestled in the heart of the Natural State, Maumelle boasts a thriving community, scenic landscapes, and a growing economy, making it an ideal location for outdoor advertising. This charming city, with its picturesque parks, top-rated schools, and diverse neighborhoods, provides a unique opportunity for advertisers to integrate their messages into the daily lives of residents. Outdoor advertising in Maumelle not only promotes products but also fosters connections between communities, brands, and individuals, creating impactful narratives that resonate with everyone who passes by.

What to look for when picking billboards

When selecting billboards for advertising, there are several factors to consider to ensure maximum impact and reach. Here are four key aspects to keep in mind:

• Location: Choose a billboard location that targets your desired audience, considering factors such as demographics, traffic count, and land use type. For example, placing a billboard in a commercial area will attract a diverse range of people, while a residential area will primarily target local residents.
• Visibility: Make sure the billboard is easily visible to both drivers and pedestrians. Consider factors like alignment, height, and the absence of obstructions like trees or power lines. A billboard should be placed at a readable height within the driver's frame of vision.
• Duration: Determine the appropriate length of time for your billboard to be up, taking into account factors such as campaign goals, budget, and the nature of the advertising (branding, event promotion, product advertising).
• Size and Type: Select the right size and type of billboard for your campaign, considering options like bulletins, posters, junior posters, digital billboards, and wallscapes. For example, a bulletin is ideal for targeting drivers and commuters on busy highways, while a junior poster is more suitable for targeting local audiences in urban neighborhoods.

Billboards price breakdown

In Maumelle, the pricing of billboards varies depending on factors such as location, size, and duration, with the following price data points:

• Average Price: The average price for a billboard in Maumelle is $2,000, reflecting the typical cost for advertisers in this area.
• Median Price: With a median price of $2,000, this value indicates that half of the billboards in Maumelle are priced above and half below this amount, providing a balanced representation of the market.
• Lowest Price: The lowest price for a billboard in Maumelle is $250, offering an affordable option for advertisers with smaller budgets or targeting specific locations.

Billboards Impression and CPM Metrics

In Maumelle, the impressions and CPM metrics provide valuable insights into the effectiveness and cost-efficiency of outdoor advertising campaigns:

• Total Impressions: With a total of 166,000 impressions, outdoor advertising in Maumelle has the potential to reach a significant number of people.
• Average Impressions: The average number of impressions for a billboard in Maumelle is 83,000, indicating a consistent level of exposure for advertisers.
• Median Impressions: The median number of impressions in Maumelle is also 83,000, reflecting a balanced distribution of exposure across different billboard locations.
• Average CPM: The average CPM (Cost Per Thousand Impressions) in Maumelle is $42.10, providing a cost-effective way for advertisers to reach their target audience.
• Median CPM: With a median CPM of $42.10, this value indicates that half of the billboards in Maumelle have a higher CPM and half have a lower CPM, offering a range of options for advertisers with varying budgets.

Some of the top billboard providers in Maumelle

Maumelle offers a variety of billboard providers to choose from, each with their own unique offerings and advantages:

• Lamar Advertising is a company that offers OOH (out-of-home) advertising services, including billboards, digital advertising, wallscapes, airport advertising, transit advertising, and programmatic advertising.
• Adkom simplifies the process of running national out-of-home media campaigns by unifying the fragmented media landscape through a single network and offering unique inventory opportunities.
• Crane Payment Innovations (CPI) is a leading provider of integrated and automated payment technology solutions for various industries.
• GSTV (Gas Station TV) is America's Most Engaging On-The-Go Video Network, delivering moments that matter and providing over 2 billion moments of attention and action.
• IndoorMedia offers in-store advertising and marketing services, specializing in advertising in grocery stores to help businesses generate new customers.

Other formats for advertising in Maumelle

A closer look at the data reveals the depth and breadth of the other opportunities available in Maumelle:

• Digital Billboards: In Maumelle, digital billboards receive 50,000 impressions with an average CPM of $9.64. As a modern and dynamic advertising medium, digital billboards offer flexibility and real-time updates, making them an attractive option for advertisers seeking to stand out in the city.
• Retail Venues: Retail venues in Maumelle generate 50,000 impressions and have an average CPM of $14.63. By targeting consumers in shopping environments, retail venue advertising can effectively influence purchasing decisions and drive brand awareness.

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