Billboards in Simpsonville

*All metrics are based on a 4-week advertising campaign

Nestled in the picturesque Upstate region, Simpsonville boasts a charming blend of small-town charm and modern amenities, making it an ideal location for outdoor advertising. With its thriving downtown, scenic parks, and diverse neighborhoods, advertisers can seamlessly integrate their messages into the daily lives of residents and visitors alike. Outdoor advertising in Simpsonville not only promotes products but fosters connections between communities, brands, and individuals, creating impactful narratives that resonate with passersby.

What to look for when picking billboards

When selecting the perfect billboard for your advertising campaign, there are at least 15 factors to consider. Some of the most important aspects include:

• Demographics: Choose a location that aligns with your target audience's characteristics, such as age, gender, education, relationship status, and income level.
• Traffic Count: Opt for high traffic areas, like busy interstates or intersections with long wait times, to ensure your billboard reaches a large number of people.
• Visibility: Take into account the alignment, height, and obstructions of the billboard to guarantee maximum visibility to passing drivers. Place the billboard at a readable height within the driver's frame of vision.
• Size and Type: Consider the size and type of the billboard advertisement based on its purpose and the available locations. Different sizes and types, such as bulletins, posters, junior posters, digital billboards, wallscapes, and spectaculars, have their own advantages and target different audiences.

Billboards price breakdown

In Simpsonville, billboard pricing varies depending on factors such as location, size, and visibility, with the following price data points:

• Average Price: The average price for a billboard in Simpsonville is approximately $1,275.00, reflecting a range of options for advertisers to choose from.
• Median Price: With a median price of $250.00, advertisers can find affordable options that still offer effective exposure to their target audience.
• Lowest Price: The lowest price for a billboard in Simpsonville is $250.00, providing budget-conscious advertisers with a cost-effective solution for their outdoor advertising needs.

Billboards Impression and CPM Metrics

Outdoor advertising in Simpsonville offers a variety of impressions and CPM metrics, providing advertisers with valuable insights into the effectiveness of their campaigns:

• Total Impressions: The total number of impressions for a 4-week campaign in Simpsonville is approximately 5,388,000, showcasing the potential reach of outdoor advertising in the area.
• Average Impressions: On average, a billboard in Simpsonville generates around 384,000 impressions per 4-week campaign, offering a substantial audience for advertisers to target.
• Median Impressions: The median number of impressions for a billboard in Simpsonville is about 119,000, indicating a wide range of exposure opportunities for different budgets and campaign goals.
• Average CPM: The average cost per thousand impressions (CPM) for a billboard in Simpsonville is $27.78, reflecting the value of reaching a large audience with outdoor advertising.
• Median CPM: With a median CPM of $2.50, advertisers can find cost-effective options in Simpsonville that still deliver impactful results.

Some of the top billboard providers in Simpsonville

Top billboard providers in Simpsonville include:

• Lamar Advertising is a leading provider of outdoor advertising solutions, offering free design services, dedicated support, and nationwide coverage.
• Terraboost Media LLC specializes in advertising that engages consumers in their everyday lives, partnering with trusted and nationally recognized brands to reach millions of consumers daily.

Other formats for advertising in Simpsonville

A closer look at the data reveals the depth and breadth of the other opportunities available in Simpsonville:

• Digital Billboards: In Simpsonville, digital billboards generate around 50,000 impressions with an average CPM of $7.82. This modern and dynamic advertising medium allows for real-time updates and eye-catching visuals, making it a popular choice for advertisers seeking to stand out.
• Retail Venues: Retail venues in Simpsonville garner approximately 50,000 impressions and have an average CPM of $16.65. These targeted advertising spaces offer a captive audience of shoppers, providing an excellent opportunity for brands to connect with consumers in a relevant and engaging environment.
• Everything Else: Other advertising opportunities in Simpsonville, such as alternative out-of-home formats, accumulate around 296,000 impressions with an average CPM of $0.00. These diverse and creative options allow advertisers to explore unique ways of reaching their target audience and making a lasting impression.

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