Digital Billboards in Columbia

*All metrics are based on a 4-week advertising campaign

In the heart of the Southeast, Columbia stands out as a thriving urban hub and a prime location for outdoor advertising. This city, known for its picturesque rivers, historic landmarks, and diverse communities, provides a unique opportunity for advertisers to integrate their messages into the daily lives of residents. Outdoor advertising in Columbia goes beyond promoting products; it fosters connections between communities, brands, and individuals, creating impactful narratives that resonate with each passerby.

What to look for when picking digital billboards

With over 195,000 billboards and large format out-of-home advertising displays in the United States, selecting the right billboard for your advertising campaign can be a daunting task. To make the process easier, consider the following factors:

• Demographics: Choose a location that targets your desired audience. For example, if your target demographic is college-educated adults with above-average incomes, a billboard along a busy interstate frequented by commuters would be ideal.
• Traffic Count: Opt for high traffic areas, such as congested interstates or busy intersections with long wait times, to maximize exposure.
• Visibility: Ensure the billboard is clearly aligned to face traffic and is not at odd angles or obstructed by other structures.
• Proximity and Intent: Consider the goal of your advertising campaign. If the aim is to attract local customers, place the billboard close to your business location. For increasing brand awareness, a long-term campaign or one that utilizes multiple locations could be more effective.

Digital billboards price breakdown

Billboard pricing in Columbia varies significantly, with options available to suit different budgets and campaign goals:

• Average Price: The average price for a billboard in Columbia is $1,709.25, offering a range of options for advertisers with varying budgets.
• Median Price: With a median price of $50,000, high-end billboards in prime locations can provide maximum exposure for premium campaigns.
• Lowest Price: For those seeking cost-effective solutions, the lowest price for a billboard in Columbia is just $8.93, making outdoor advertising accessible to businesses of all sizes.

Digital billboards Impression and CPM Metrics

Impressions and CPM metrics provide valuable insights into the effectiveness of your outdoor advertising campaign in Columbia:

• Total Impressions: The campaign generated a total of 39,055,000 impressions, showcasing the wide reach of outdoor advertising in the city.
• Average Impressions: On average, each billboard in the campaign received 13,365 impressions, highlighting the consistent exposure provided by outdoor advertising.
• Median Impressions: The median number of impressions for billboards in the campaign was 50,000, indicating a balanced distribution of exposure across different locations.
• Average CPM: The average cost per thousand impressions (CPM) for the campaign was $13.37, offering a cost-effective solution for advertisers seeking to maximize their reach.
• Median CPM: With a median CPM of $10, outdoor advertising in Columbia provides an affordable option for businesses looking to target a wide audience.

Some of the top digital billboard providers in Columbia

Here are the top billboard providers in Columbia:

• Lamar Advertising is a leading provider of outdoor advertising solutions in the region, offering a variety of billboard options to suit different campaign needs.

Other formats for advertising in Columbia

A closer look at the data reveals the depth and breadth of the other opportunities available in Columbia:

• Static Billboards: In Columbia, static billboards get over 1,000 impressions with an average CPM of $4.71. This classic advertising medium continues to deliver results, making it a reliable choice for outdoor campaigns.
• Street Furniture: Street furniture in Columbia garners 312,000 impressions and an average CPM of $3.81. This versatile advertising option allows brands to reach pedestrians and commuters in high-traffic areas.
• Retail Venues: Retail venues in Columbia generate 50,000 impressions with an average CPM of $11.27. This targeted approach enables advertisers to connect with consumers in shopping environments, where purchasing decisions are often made.
• Transit: Transit advertising in Columbia captures 10,000,000 impressions and boasts an average CPM of $4.22. This highly visible medium effectively reaches commuters and travelers, making it a valuable addition to any outdoor advertising strategy.
• Everything Else: Other advertising opportunities in Columbia accumulate 1,129,000 impressions and an average CPM of $7.95. These diverse options allow advertisers to explore unique and creative ways to engage with their target audience.

Get started with advertising with AdQuick now!

As the data demonstrates, Columbia offers a diverse range of outdoor advertising opportunities that cater to various budgets and campaign goals. By leveraging the power of platforms like AdQuick, advertisers can access industry-leading technology, 99% of billboard ads, and benefit from the best billboard prices guaranteed. With resources such as a billboard cost calculator and an OOH campaign planner, as well as white glove service, AdQuick simplifies the process of planning and executing effective outdoor advertising campaigns. Don't miss out on the opportunity to make a big impression in Columbia – Get Started with AdQuick today!