Billboards in San Tan Valley
*All metrics are based on a 4-week advertising campaign
San Tan Valley, a rapidly growing community, presents a prime opportunity for outdoor advertising. With its stunning desert landscapes, family-friendly atmosphere, and thriving local businesses, this area offers a unique backdrop for advertisers to engage with residents and visitors alike. Outdoor advertising in San Tan Valley not only promotes products and services, but also fosters connections between brands, individuals, and the community, creating memorable experiences for all who pass by.
What to look for when picking billboards
When selecting billboards for advertising, there are five key factors to consider in order to maximize the effectiveness of your campaign. These factors include:
- Demographics: Choose locations where your target audience is likely to be present, considering factors such as age, gender, education, relationship status, and income level.
- Traffic Count: Opt for high-traffic areas, such as busy intersections and congested highways, to ensure your billboard reaches a large number of people.
- Visibility: Make sure the billboard is clearly visible to passing drivers and pedestrians by considering alignment, height, and the absence of obstructions like trees and power lines.
- Land Use Type: Take into account the surrounding land use type (residential, commercial, or industrial) to determine the audience that will view your advertisement and place billboards in areas frequented by your target audience.
- Proximity: For local businesses, place billboards close to your business location to attract local customers, while businesses looking to expand their reach should consider locations targeting different types of customers or new populations.
Billboards price breakdown
In San Tan Valley, billboard pricing varies depending on factors such as location, visibility, and traffic count. Here's a breakdown of the pricing:
- Average Price: The average price for a billboard in San Tan Valley is $1,558.00, which takes into account a wide range of billboard options and locations.
- Median Price: The median price for a billboard in this area is $250.00, representing the middle value when all billboard prices are arranged in ascending order.
- Lowest Price: The lowest price for a billboard in San Tan Valley is $250.00, offering a more budget-friendly option for advertisers looking to maximize their reach without breaking the bank.
Billboards Impression and CPM Metrics
In San Tan Valley, the impressions and CPM metrics provide valuable insights into the reach and cost-effectiveness of outdoor advertising campaigns:
- Total Impressions: The total number of impressions for a 4-week campaign in San Tan Valley is approximately 293,000, showcasing the potential reach of outdoor advertising in this area.
- Average Impressions: On average, a billboard in San Tan Valley generates around 58,000 impressions per 4-week campaign, indicating the typical exposure an advertisement can expect.
- Median Impressions: The median number of impressions for a billboard in this region is 80,000, representing the middle value when all impression counts are arranged in ascending order.
- Average CPM: The average cost per thousand impressions (CPM) in San Tan Valley is $21.87, providing a benchmark for advertisers to assess the cost-effectiveness of their campaigns.
- Median CPM: The median CPM for outdoor advertising in this area is $3.13, offering a more budget-friendly option for advertisers looking to maximize their reach without breaking the bank.
Some of the top billboard providers in San Tan Valley
Here are the top providers for outdoor advertising in San Tan Valley:
- Adkom simplifies national out-of-home media campaigns by unifying the fragmented media landscape through a single network, offering brands the opportunity to unlock untapped media opportunities and stand out from the competition.
- Lamar Advertising Company offers free design services, dedicated support, and nationwide coverage for outdoor advertising campaigns.
- Digital Outdoor Advertising is a woman-owned advertising business that connects premier ad agencies to consumers across the United States through their network of independent billboard operators and their access to over 20,000 digital and static billboards in over 200 markets.
- Clear Channel Outdoor is a company that offers advertising opportunities in multiple markets and airports, focusing on providing impactful and innovative solutions for their partners.
- 3.0 Outdoor is a full-service advertising company that offers outdoor advertising solutions nationwide, including wallscapes, giant bulletins, digital displays, and more.
Other formats for advertising in San Tan Valley
A closer look at the data reveals the depth and breadth of the other opportunities available in San Tan Valley:
- Digital Billboards: In San Tan Valley, digital billboards generate approximately 19,000 impressions with an average CPM of $18.47. This modern and dynamic medium allows for real-time updates and eye-catching visuals, making it a popular choice for advertisers seeking to engage with their audience.
- Retail Venues: Retail venues in San Tan Valley receive around 28,000 impressions and have an average CPM of $19.44. These advertising spaces are strategically placed in shopping centers and other high-traffic areas, providing an excellent opportunity for brands to connect with consumers in a retail environment.
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