Billboards in Glendale

*All metrics are based on a 4-week advertising campaign

Glendale, a thriving city nestled between the San Gabriel Mountains and the bustling metropolis of Los Angeles, offers a unique opportunity for advertisers. With its diverse population, vibrant shopping districts, and proximity to major entertainment studios, Glendale is an ideal location for outdoor advertising. Here, brands can seamlessly integrate their messages into the city's landscape, engaging with residents and visitors alike, and creating lasting impressions.

What to look for when picking billboards

With 397 sources to consider, selecting the right billboard for your advertising campaign can be a daunting task. Here are four key factors to keep in mind when choosing the perfect billboard:

• Location: Consider factors such as demographics, traffic count, visibility, land use type, proximity, and intent. For example, if your target audience is college-educated adults, placing the billboard along a busy interstate might be effective.
• Size: There are three standard sizes: bulletins, posters, and junior posters. Choose the size that best suits your target audience and location. For instance, bulletins are ideal for targeting drivers and commuters along highways, while junior posters work well in urban neighborhoods.
• Exposure: Billboards provide maximum exposure with minimal effort. Ensure that your chosen billboard is in a location that guarantees high visibility and captures the attention of your target audience.
• Duration: Branding campaigns may last six to twelve months, while event promotions might only need a month of exposure.

Billboards price breakdown

Billboard pricing in Glendale varies depending on factors such as location, size, and duration, with the following key data points:

• Average Price: The average price for a billboard in Glendale is approximately $2,673.40.
• Median Price: The median price for a billboard in Glendale is around $2,310.00.
• Lowest Price: The lowest price for a billboard in Glendale can be as low as $0, depending on factors such as location and availability.

Billboards Impression and CPM Metrics

In Glendale, the impressions and CPM metrics for billboards provide valuable insights into the effectiveness of outdoor advertising campaigns:

• Total Impressions: Glendale billboards generate a total of approximately 138,643,000 impressions during a 4-week campaign.
• Average Impressions: On average, a billboard in Glendale receives about 353,000 impressions during a 4-week campaign.
• Median Impressions: The median number of impressions for a billboard in Glendale is around 216,000 during a 4-week campaign.
• Average CPM: The average cost per thousand impressions (CPM) for a billboard in Glendale is approximately $242.00.
• Median CPM: The median CPM for a billboard in Glendale is about $5.24.

Some of the top billboard providers in Glendale

Glendale offers a variety of billboard providers to choose from, each with their unique offerings and services. Here are the top five providers in the area:

• Outfront specializes in out-of-home (OOH) advertising services and marketing solutions, leveraging location, creative, and smart audience data to drive meaningful connections between brands and audiences in the real world.
• Brookfield Properties is a global real estate company offering services in development, office, retail, logistics, multifamily, and hospitality, with a focus on sustainability and arts and culture.
• Starlite Media is a premium retail-based advertising company that offers various advertising solutions to help businesses reach their audience where they shop, influencing consumers at the last step of the buyer's journey.
• Terraboost Media LLC provides wellness billboards in various networks such as supermarkets, pharmacies, fitness centers, airports, and malls, offering community advertising, national advertising, and venue partnerships.
• Captivate offers an Enterprise Workflow Automation suite designed to reduce time-to-payroll, with a platform that includes features such as Simplify Commission Administration, Increase Seller Performance, and Unlock Compensation Insights.

Other formats for advertising in Glendale

A closer look at the data reveals the depth and breadth of the other opportunities available in Glendale:

• Digital Billboards: In Glendale, digital billboards receive approximately 43,000 impressions with an average CPM of $250.08. This modern and dynamic advertising medium allows for real-time updates and eye-catching visuals, making it a popular choice for advertisers.
• Street Furniture: Street furniture in Glendale garners around 293,000 impressions and has an average CPM of $41.30. This type of advertising, which includes bus shelters and benches, offers a unique way to reach pedestrians and commuters in high-traffic areas.
• Wheat Pastings: Wheat pastings in Glendale generate about 455,000 impressions with an average CPM of $0.38. This cost-effective and creative advertising method allows brands to make a bold statement in urban environments.
• Wallscapes: Wallscapes in Glendale receive approximately 1,000 impressions and have an average CPM of $2,127.33. These large-scale murals and graphics can create a memorable impact on viewers, transforming ordinary walls into captivating advertisements.
• Retail Venues: Advertising in retail venues in Glendale yields around 101,000 impressions with an average CPM of $211.06. This targeted approach allows brands to reach consumers in shopping centers and malls, directly influencing their purchasing decisions.
• Transit: Transit advertising in Glendale generates about 2,000,000 impressions and has an average CPM of $9.60. This medium includes ads on buses, trains, and stations, providing extensive reach to daily commuters and travelers.
• Everything Else: Other advertising opportunities in Glendale, such as alternative formats and placements, receive approximately 43,000 impressions with an average CPM of $35.57. These diverse options allow advertisers to think outside the box and create unique campaigns tailored to their target audience.

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