Digital Billboards in Mesa

*All metrics are based on a 4-week advertising campaign

Located in the heart of the Southwest, Mesa stands out as a thriving hub for outdoor advertising. This city, renowned for its stunning desert landscapes, rich cultural heritage, and rapidly growing population, provides a distinctive stage for advertisers to integrate their messages into the daily lives of residents. Outdoor advertising in Mesa goes beyond promoting products; it fosters connections between communities, brands, and individuals, creating impactful narratives that resonate with each passerby.

What to look for when picking digital billboards

With over 490 sources to consider, selecting the perfect billboard for your advertising campaign can be a daunting task. However, by focusing on these key factors, you can make an informed decision:

• Demographics: Ensure the billboard's location aligns with your target audience's age, gender, education, relationship status, and income level. For example, a billboard near a college or university would be ideal for targeting young adults.
• Traffic Count: Choose a location with a high number of passersby to maximize exposure. A billboard along a busy interstate frequently congested with commuters would be a good choice.
• Visibility: Opt for a billboard with optimal alignment and height, and minimal obstructions to ensure it is easily seen by your target audience.
• Duration and Budget: Consider your marketing campaign goals and budget when deciding how long your billboard should be up. Typically, billboard advertisements stay up for at least four weeks, but most campaigns last several months.

Digital billboards price breakdown

In Mesa, the pricing of billboards varies significantly, offering options for advertisers with different budgets:

• Average Price: The average price for a billboard in Mesa is approximately $800.57, providing a reasonable cost for many advertisers.
• Median Price: With a median price of $28,000, some billboards cater to larger advertising campaigns with more substantial budgets.
• Lowest Price: For those seeking a more cost-effective option, the lowest price for a billboard in Mesa is just $0.72, making outdoor advertising accessible to businesses of all sizes.

Digital billboards Impression and CPM Metrics

When evaluating the effectiveness of your billboard advertising campaign in Mesa, it's essential to consider the impressions and CPM metrics:

• Total Impressions: The campaign generated a total of 93,746,000 impressions, showcasing its extensive reach.
• Average Impressions: On average, each billboard in the campaign received 28,000 impressions, indicating a consistent level of exposure.
• Median Impressions: The median number of impressions for the billboards was also 28,000, further highlighting the campaign's steady performance.
• Average CPM: The average cost per thousand impressions (CPM) for the campaign was $14.36, offering a competitive rate for advertisers.
• Median CPM: With a median CPM of $11.39, the campaign provided an even more cost-effective option for reaching a large audience.

Some of the top digital billboard providers in Mesa

Here are the top providers in Mesa, offering a variety of billboard advertising options:

• Becker Boards is a leading provider of outdoor advertising solutions, specializing in high-quality billboards and exceptional customer service.
• Clear Channel Outdoor is a global leader in outdoor advertising, offering innovative and effective advertising solutions for businesses of all sizes.
• Digital Outdoor Advertising focuses on providing cutting-edge digital billboards, allowing advertisers to create dynamic and engaging campaigns.
• Integration Media offers a comprehensive range of outdoor advertising services, including billboards, transit ads, and more.
• Lamar Advertising is one of the largest outdoor advertising companies in the United States, providing a wide variety of billboard options to suit any campaign.

Other formats for advertising in Mesa

A closer look at the data reveals the depth and breadth of the other opportunities available in Mesa:

• Static Billboards: Static billboards generate 810,000 impressions with an average CPM of $14.12. As a classic advertising medium, they continue to provide a strong presence in the Mesa market.
• Street Furniture: Street furniture garners 360,000 impressions and an average CPM of $4.69, offering advertisers a cost-effective way to reach pedestrians and commuters in urban areas.
• Wheat Pastings: Wheat pastings receive 302,000 impressions and an average CPM of $22.32, providing a unique and eye-catching advertising option for businesses looking to stand out.
• Retail Venues: Retail venues generate 28,000 impressions with an average CPM of $15.68, allowing advertisers to target consumers in a shopping mindset and capitalize on impulse purchases.
• Transit: Transit advertising captures 293,000 impressions and boasts an average CPM of $2.80, making it an affordable and effective way to reach a captive audience during their daily commutes.
• Everything Else: Other advertising options in Mesa accumulate 202,000 impressions and an average CPM of $8.20, showcasing the diverse range of opportunities available for businesses to connect with their target audience.

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