Billboards in Phenix City
*All metrics are based on a 4-week advertising campaign
In the heart of the Chattahoochee Valley, Phenix City emerges as a thriving hub for outdoor advertising. This city, known for its rich history, scenic riverfront, and diverse neighborhoods, offers a unique platform for advertisers to integrate their messages into the fabric of daily life. Outdoor advertising in Phenix City does more than sell products; it connects communities, brands, and individuals in a dynamic dialogue, crafting narratives that resonate with every passerby.
What to look for when picking billboards
With 134 factors to consider when picking billboards to advertise on, it's essential to focus on the most critical aspects to ensure a successful campaign. Some key factors to consider include:
- Location: Choose a billboard location that targets your desired demographic, has high traffic counts, and is clearly visible. For example, a billboard near a college or university might be more suitable for targeting young adults.
- Size: Select the appropriate billboard size based on your target audience and location. Bulletins are ideal for targeting drivers and commuters along highways, while junior posters are better suited for local audiences in urban neighborhoods.
- Duration: Determine the optimal length of time for your billboard to be up, depending on your marketing campaign goals and budget. Branding campaigns might last six to twelve months, while event promotions could be up for a month before the event.
- Design and Messaging: Ensure your billboard design and messaging are attention-grabbing, memorable, and aligned with your brand. A well-designed billboard with a clear message can increase audience reach and target unexpected customers.
Billboards price breakdown
Billboard pricing in Phenix City varies, offering options for advertisers with different budgets:
- Average Price: The average price for a billboard in Phenix City is $1,491.98, providing a general idea of the cost for a typical campaign.
- Median Price: With a median price of $900, this value represents the middle ground in billboard pricing, offering a more affordable option for advertisers.
- Lowest Price: The lowest price for a billboard in Phenix City is $0, indicating that there may be opportunities for free or heavily discounted advertising in certain situations.
Billboards Impression and CPM Metrics
Outdoor advertising in Phenix City offers a range of impressions and cost-effective CPM metrics, providing advertisers with valuable opportunities to reach their target audience:
- Total Impressions: Phenix City billboards generate approximately 62,455,000 total impressions during a 4-week campaign.
- Average Impressions: On average, a billboard in Phenix City receives about 476,753 impressions per 4-week campaign.
- Median Impressions: The median number of impressions for a Phenix City billboard is 428,000, representing the middle value in the distribution of impressions.
- Average CPM: The average cost per thousand impressions (CPM) for a Phenix City billboard is $114.65, offering a competitive rate for advertisers.
- Median CPM: With a median CPM of $2.30, Phenix City provides an even more affordable option for advertisers seeking cost-effective outdoor advertising solutions.
Some of the top billboard providers in Phenix City
Phenix City is home to several top outdoor advertising providers, each offering unique services and solutions for advertisers:
- Adkom simplifies out-of-home advertising by providing access to traditionally unavailable inventory and unifying the fragmented media landscape through their technology.
- Lamar Advertising Company offers free design services, dedicated support, and nationwide coverage for outdoor advertising campaigns.
- Terraboost Media Operating Company LLC is a purpose-driven company that provides advertising solutions through wellness billboards to engage consumers and promote positive brand awareness.
- Digital Outdoor Advertising is a woman-owned advertising business that connects premier ad agencies to consumers across the United States through their network of independent billboard operators and their access to over 20,000 digital and static billboards in over 200 markets.
- Integration Media specializes in outdoor advertising and is currently in the process of launching their full website.
Other formats for advertising in Phenix City
A closer look at the data reveals the depth and breadth of the other opportunities available in Phenix City:
- Digital Billboards: In Phenix City, digital billboards receive approximately 11,000 impressions with an average CPM of $14.58. As a modern and eye-catching medium, digital billboards offer advertisers the flexibility to change messages and target specific audiences throughout the day.
- Retail Venues: Retail venues in Phenix City generate around 45,000 impressions with an average CPM of $9.13. This advertising option allows brands to engage with consumers in a shopping environment, increasing the likelihood of immediate action and purchase.
- Everything Else: Other advertising opportunities in Phenix City, such as alternative formats and unique placements, garner approximately 118,000 impressions with an average CPM of $21.71. These diverse options enable advertisers to think outside the box and create memorable campaigns that resonate with their target audience.
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