Billboards in Oxford
*All metrics are based on a 4-week advertising campaign
In the heart of the South, Oxford emerges not just as a bustling urban center but as a vibrant canvas for outdoor advertising. This city, known for its beautiful parks, rich history, and diverse neighborhoods, offers a unique platform for advertisers to weave their messages into the fabric of daily life. Outdoor advertising in Oxford does more than sell products; it connects communities, brands, and individuals in a dynamic dialogue, crafting narratives that resonate with every passerby.
What to look for when picking billboards
With 66 factors to consider when picking billboards to advertise on, it's essential to narrow down the most critical aspects. Here are four key factors to keep in mind:
- Demographics: Ensure the billboard's location aligns with your target audience's demographics, such as age, gender, education, and income level. For example, if targeting college-educated adults with above-average incomes, place the billboard along a busy interstate frequented by commuters.
- Visibility: Consider the alignment and height of the billboard, as well as any obstructions like trees, power-lines, or nearby buildings. A billboard with clear visibility will have a greater impact on passersby.
- Duration: The length of time a billboard should be up depends on your marketing campaign goals and budget. Typically, billboards stay up for at least four weeks, with most campaigns lasting several months. For a branding campaign, consider leaving the billboard up for six to twelve months to establish consumer awareness and brand recognition.
- Size and Type: Choose the appropriate size and type of billboard for your campaign, such as bulletins, posters, junior posters, digital billboards, or wallscapes. Each size and type has its own unique purpose and advantages, so select the one that best fits your advertising objectives.
Billboards price breakdown
Billboard pricing in Oxford varies, offering options for advertisers with different budgets:
- Average Price: The average price for a billboard in Oxford is $786.58, providing a general idea of the cost for most campaigns.
- Median Price: With a median price of $665, this value represents the middle ground in billboard pricing, offering a more affordable option for advertisers.
- Lowest Price: The lowest price for a billboard in Oxford is $0, showcasing the potential for cost-effective advertising opportunities in the city.
Billboards Impression and CPM Metrics
In Oxford, the impressions and CPM metrics provide valuable insights into the effectiveness and cost-efficiency of outdoor advertising campaigns:
- Total Impressions: The total number of impressions in Oxford is approximately 26,621,000, showcasing the vast reach of outdoor advertising in the city.
- Average Impressions: On average, a billboard in Oxford generates around 403,000 impressions, indicating the potential for significant exposure to your target audience.
- Median Impressions: The median number of impressions for a billboard in Oxford is about 266,000, offering a more balanced view of the typical exposure a campaign might receive.
- Average CPM: The average cost per thousand impressions (CPM) in Oxford is $11.22, providing a benchmark for evaluating the cost-effectiveness of your outdoor advertising campaign.
- Median CPM: With a median CPM of $1.93, this value represents a more affordable option for advertisers seeking to maximize their return on investment.
Some of the top billboard providers in Oxford
Here are the top five billboard providers in Oxford, offering a variety of outdoor advertising solutions:
- Adkom simplifies the out-of-home (OOH) media buying process, unifying the fragmented media landscape and delivering national scale and reach without extra headaches.
- Lamar Advertising offers free design services, dedicated support, and nationwide coverage for outdoor advertising campaigns.
- Terraboost Media LLC connects businesses with customers through sponsored wellness, providing advertising and wellness products nationwide.
- Digital Outdoor Advertising is a woman-owned advertising business that provides outdoor advertising solutions, allowing independent operators to compete on a national level while connecting ad agencies to the right locations in the right markets.
- Integration Media is your go-to company for all of your outdoor advertising needs, with a full website coming soon.
Other formats for advertising in Oxford
A closer look at the data reveals the depth and breadth of the other opportunities available in Oxford:
- Digital Billboards: In Oxford, digital billboards generate around 11,000 impressions with an average CPM of $11.04. This modern and eye-catching medium allows for dynamic content and real-time updates, making it a popular choice for advertisers seeking to stand out.
- Retail Venues: Retail venues in Oxford receive approximately 8,000 impressions and have an average CPM of $15.15. These advertising spaces are strategically placed in high-traffic shopping areas, capturing the attention of consumers in a buying mindset.
- Everything Else: Other advertising opportunities in Oxford garner around 696,000 impressions with an average CPM of $0.00. These diverse options provide advertisers with unique ways to reach their target audience, from niche placements to unconventional formats.
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