Billboards in Athens
*All metrics are based on a 4-week advertising campaign
In the heart of the South, Athens stands out as a charming small town with a strong sense of community and a thriving local economy. Known for its historic downtown, picturesque parks, and friendly atmosphere, Athens provides a unique opportunity for advertisers to connect with residents and visitors alike. Outdoor advertising in Athens goes beyond promoting products; it fosters connections between businesses, individuals, and the community, creating lasting impressions that resonate with everyone who passes by.
What to look for when picking billboards
When selecting billboards for your advertising campaign, there are more than 40 factors to consider. Here are four key aspects to keep in mind:
- Location: Choose a billboard location that targets your desired audience, considering factors such as demographics, traffic count, and land use type. For example, placing a billboard in a commercial area will attract a diverse range of people, while a residential area will primarily target local residents.
- Visibility: Ensure the billboard is easily visible to both drivers and pedestrians, taking into account alignment, height, and the absence of obstructions. A billboard placed at a readable height within a driver's frame of vision will be more effective.
- Duration: The length of time a billboard should be up depends on your campaign goals and budget. Generally, billboard advertisements stay up for at least four weeks, but some campaigns may last several months or even up to a year.
- Size and Type: Consider the various sizes and types of billboards available, such as bulletins, posters, junior posters, digital billboards, and wallscapes. Each type has its own advantages and is suitable for different target audiences and locations.
Billboards price breakdown
Billboard pricing in Athens varies depending on factors such as location, size, and duration, with the following data points providing a general overview:
- Average Price: The average price for a billboard in Athens is $739.38, which takes into account a wide range of billboard types and locations.
- Median Price: The median price, which represents the middle value in the dataset, is slightly higher at $800, indicating that half of the billboards are priced above this amount and half are priced below.
- Lowest Price: The lowest price for a billboard in Athens is $0, which may represent special promotions, discounted rates, or other unique circumstances.
Billboards Impression and CPM Metrics
Impressions and CPM metrics in Athens provide valuable insights into the effectiveness and cost-efficiency of billboard advertising in the area:
- Total Impressions: Athens billboards generate a total of approximately 14,732,000 impressions during a 4-week campaign.
- Average Impressions: On average, a billboard in Athens receives about 409,000 impressions during a 4-week campaign.
- Median Impressions: The median number of impressions for a billboard in Athens is around 200,000, indicating that half of the billboards receive more impressions and half receive fewer.
- Average CPM: The average cost per thousand impressions (CPM) for a billboard in Athens is $2.19, providing a cost-effective advertising option.
- Median CPM: The median CPM for billboards in Athens is slightly lower at $2.02, further highlighting the affordability of outdoor advertising in the area.
Some of the top billboard providers in Athens
Here are the top billboard providers in Athens, offering a variety of options for your outdoor advertising needs:
- Adkom simplifies out-of-home advertising by offering a single platform that connects over 350 media owners across 190+ DMAs, making it easier for brands to run national campaigns and stand out in the market.
- Lamar Advertising Company offers free design services, dedicated support, and nationwide coverage for outdoor advertising campaigns.
- Terraboost Media Operating Company LLC is a purpose-driven company that connects businesses with customers through sponsored wellness, reaching millions of consumers every day.
- Digital Outdoor Advertising is a woman-owned advertising business that connects premier ad agencies to consumers across the United States through their network of independent billboard operators.
- MH Outdoor is an outdoor advertising specialist committed to providing excellent service and helping develop strategic outdoor advertising campaigns.
Other formats for advertising in Athens
A closer look at the data reveals the depth and breadth of the other opportunities available in Athens:
- Digital Billboards: In Athens, digital billboards receive approximately 36,000 impressions with an average CPM of $6.74. As a modern and dynamic advertising medium, digital billboards offer flexibility and real-time updates, making them an attractive option for advertisers.
- Retail Venues: Retail venues in Athens generate around 36,000 impressions with an average CPM of $6.79. These high-traffic locations provide advertisers with the opportunity to reach consumers in a shopping mindset, increasing the likelihood of engagement and conversion.
- Everything Else: Other advertising opportunities in Athens, such as alternative out-of-home formats, receive approximately 166,000 impressions with an average CPM of $0.00. These diverse options allow advertisers to think outside the box and create unique, memorable campaigns that resonate with their target audience.
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