Billboards in Sturgis
*All metrics are based on a 4-week advertising campaign
In the heart of the Black Hills, Sturgis stands out as a prime location for outdoor advertising. This town, famous for its annual motorcycle rally, offers a unique opportunity for advertisers to engage with a diverse and passionate audience. Outdoor advertising in Sturgis goes beyond promoting products; it fosters connections between communities, brands, and individuals, creating impactful narratives that resonate with every visitor and local alike.
What to look for when picking billboards
With 62% of consumers reporting that they notice billboards, it's essential to consider various factors when selecting the perfect billboard for your advertising campaign. Some key aspects to keep in mind include:
- Demographics: Ensure the billboard's location aligns with your target audience's age, gender, education, relationship status, and income level. For example, placing a billboard in a trendy part of town for young adults or along a busy interstate for college-educated adults with above-average incomes.
- Traffic Count: Opt for high traffic areas like busy intersections or interstates with heavy traffic to maximize the number of people who will potentially see the billboard.
- Visibility: Make sure the billboard is clearly aligned to face traffic, placed at a readable height, and free from any obstructions that might affect visibility.
- Proximity and Intent: Consider the distance of the billboard from your business location and the goal of your advertising campaign. For instance, placing a billboard along a freeway just before the exit to reach your business or near a competitor's store to encourage people to shop at your establishment instead.
Billboards price breakdown
Billboard pricing in Sturgis varies depending on factors such as location, visibility, and traffic count, with the following price data points:
- Average Price: The average price for a billboard in Sturgis is approximately $1,407.67, reflecting a range of options for advertisers to choose from.
- Median Price: With a median price of $1,000, advertisers can find a middle ground between the most affordable and premium billboard options.
- Lowest Price: For those on a tight budget, the lowest price for a billboard in Sturgis is $450, offering a cost-effective solution for outdoor advertising.
Billboards Impression and CPM Metrics
Outdoor advertising in Sturgis offers a range of impressions and cost-effective CPM metrics, providing advertisers with valuable opportunities to reach their target audience:
- Total Impressions: Sturgis billboards generate a total of 11,037,000 impressions during a 4-week campaign, showcasing the potential reach of outdoor advertising in the area.
- Average Impressions: On average, a billboard in Sturgis receives 178,000 impressions, highlighting the consistent visibility of outdoor ads in the region.
- Median Impressions: With a median of 145,810 impressions, advertisers can expect a balanced exposure for their campaigns in Sturgis.
- Average CPM: The average cost per thousand impressions (CPM) in Sturgis is $10.04, offering a cost-effective solution for advertisers seeking to maximize their return on investment.
- Median CPM: At a median CPM of $11.27, Sturgis provides a competitive pricing landscape for outdoor advertising campaigns.
Some of the top billboard providers in Sturgis
Here are the top billboard providers in Sturgis:
- Lamar Advertising is a leading provider of outdoor advertising services, offering a wide range of solutions to help businesses expand their reach.
- Epic Outdoor specializes in outdoor advertising solutions, including billboards, digital displays, and creative services to help businesses stand out.
Other formats for advertising in Sturgis
A closer look at the data reveals the depth and breadth of the other opportunities available in Sturgis:
- Digital Billboards: In Sturgis, digital billboards receive approximately 27,562 impressions with an average CPM of $6.49. This modern and dynamic advertising medium allows for real-time updates and eye-catching visuals, making it a popular choice for advertisers seeking to stand out.
- Retail Venues: Retail venues in Sturgis generate around 27,562 impressions with an average CPM of $6.49. These targeted advertising spaces offer a captive audience and the opportunity to influence purchasing decisions at the point of sale.
Get started with advertising with AdQuick now!
AdQuick offers a comprehensive range of out-of-home (OOH) advertising solutions, including billboard advertising, digital out-of-home media, place-based advertising, street furniture advertising, and transit advertising. With access to industry-leading technology, 99% of billboard ads, best billboard prices guaranteed, and white glove service, AdQuick is the go-to platform for advertisers seeking to maximize their outdoor advertising campaigns. Don't miss out on the opportunity to elevate your advertising strategy with the help of AdQuick's resources, such as the billboard cost calculator, OOH planner, and marketer toolkit. Join the ranks of satisfied customers and media partners by taking the first step towards a successful outdoor advertising campaign. Get Started today!