Billboards in Aberdeen
*All metrics are based on a 4-week advertising campaign
Located in the heart of the Great Plains, Aberdeen offers a unique blend of small-town charm and big-city opportunities for advertisers. Known for its rich history, thriving arts scene, and strong sense of community, Aberdeen provides a distinctive backdrop for outdoor advertising campaigns. By integrating their messages into the daily lives of residents and visitors, advertisers can create lasting connections and foster meaningful conversations that resonate with a diverse audience.
What to look for when picking billboards
With 39 different factors to consider when picking billboards to advertise on, it's essential to choose the right ones for your campaign. Some key factors to keep in mind include:
- Location: Ensure the billboard is placed in an area with high traffic and visibility, targeting the right demographics. For example, a billboard near a college campus would be ideal for targeting young adults.
- Size: Choose the appropriate size of the billboard (bulletins, posters, or junior posters) based on your target audience and location. For instance, bulletins are more suitable for highways, while junior posters work well in urban neighborhoods.
- Duration: Determine the optimal length of time for your billboard to be up, considering factors like campaign goals and budget. Branding campaigns may require longer durations, while event promotions might only need a month.
- Cost-effectiveness: Consider the cost of billboard advertising compared to other forms of advertising, ensuring it fits within your budget while still providing maximum exposure and reach.
Billboards price breakdown
In Aberdeen, billboard pricing varies depending on factors such as location, size, and duration, with the following price data points:
- Average Price: The average price for a billboard in Aberdeen is approximately $682.63, which takes into account various factors such as location, size, and duration.
- Median Price: The median price for billboard advertising in Aberdeen is $665, indicating that half of the billboards are priced above this amount and half are priced below.
- Lowest Price: The lowest price for billboard advertising in Aberdeen is $665, offering a more budget-friendly option for advertisers looking to maximize their reach without breaking the bank.
Billboards Impression and CPM Metrics
Impressions and CPM metrics are crucial in understanding the effectiveness of your outdoor advertising campaign in Aberdeen. Here's a breakdown of these metrics:
- Total Impressions: The total number of impressions for a 4-week advertising campaign in Aberdeen is approximately 7,384,000, showcasing the potential reach of your campaign.
- Average Impressions: On average, a billboard in Aberdeen generates around 194,000 impressions per 4-week campaign, indicating the typical exposure your ad can expect.
- Median Impressions: The median number of impressions for billboards in Aberdeen is 179,000, which means that half of the billboards generate more impressions and half generate fewer.
- Average CPM: The average cost per thousand impressions (CPM) for billboard advertising in Aberdeen is $4.98, providing insight into the cost-effectiveness of your campaign.
- Median CPM: The median CPM for billboards in Aberdeen is $3.68, indicating that half of the billboards have a higher CPM and half have a lower CPM.
Some of the top billboard providers in Aberdeen
Top billboard providers in Aberdeen include:
- Lamar Advertising offers free design services, dedicated support, and nationwide coverage for outdoor advertising campaigns.
- Stein Sign Display is a full-service sign company with decades of experience, offering high-quality signs and serving the Watertown community and surrounding areas.
- Adkom simplifies the process of running national out-of-home media campaigns by unifying the fragmented media landscape through a single network and offering unique inventory opportunities.
- Atmosphere is the largest streaming TV platform built for businesses, offering fun, viral-style entertainment and easy-to-use digital signage.
- Gas Station TV (GSTV) is America's Most Engaging On-The-Go Video Network, delivering moments that matter and providing over 2 billion moments of attention and action.
Other formats for advertising in Aberdeen
A closer look at the data reveals the depth and breadth of the other opportunities available in Aberdeen:
- Digital Billboards: In Aberdeen, digital billboards generate approximately 4,000 impressions with an average CPM of $15.20. As a modern and dynamic advertising medium, digital billboards offer flexibility and real-time updates, making them an attractive option for advertisers.
- Retail Venues: Retail venues in Aberdeen receive around 4,000 impressions with an average CPM of $15.20. These high-traffic locations provide advertisers with the opportunity to engage with consumers in a shopping mindset, increasing the likelihood of conversions.
- Airport: Aberdeen Regional Airport serves as the primary airport in the area, offering potential advertising opportunities for brands looking to target travelers. However, specific impressions and CPM data for airport advertising in Aberdeen is not available.
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