Digital Billboards in Tulsa

*All metrics are based on a 4-week advertising campaign

In the heart of Green Country, Tulsa emerges as not only a thriving urban hub but also a vibrant canvas for outdoor advertising. This city, known for its stunning Art Deco architecture, rich cultural landmarks, and diverse neighborhoods, offers a unique platform for advertisers to weave their messages into the fabric of daily life. Outdoor advertising in Tulsa does more than sell products; it connects communities, brands, and individuals in a dynamic dialogue, crafting narratives that resonate with every passerby.

What to look for when picking digital billboards

With 392 sources to consider, selecting the perfect billboard for your advertising campaign can be a daunting task. Here are four key factors to keep in mind when making your decision:

• Demographics: Ensure the billboard's location aligns with your target audience's demographics, such as age, gender, education, and income level. For example, if targeting college-educated adults with above-average incomes, choose a billboard along a busy interstate frequented by commuters.
• Visibility: Consider the alignment, height, and potential obstructions that could affect the billboard's visibility. A highly visible billboard is essential for maximum exposure and minimal effort.
• Duration: The length of time billboard advertisements typically stay up for at least four weeks, but most campaigns last several months.
• Size and Type: Choose the appropriate size and type of billboard for your campaign, taking into account cost-effectiveness and audience reach. Options include bulletins, posters, junior posters, digital billboards, and wallscapes, each with their own advantages and target audiences.

Digital billboards price breakdown

Billboard pricing in Tulsa varies significantly, with options available for a wide range of budgets:

• Average Price: The average price for a billboard in Tulsa is $2,285.30, offering a reasonable cost for advertisers seeking to reach a broad audience.
• Median Price: With a median price of $264,852, some billboards in prime locations can command a premium, targeting high-traffic areas and affluent demographics.
• Lowest Price: For budget-conscious advertisers, the lowest-priced billboards in Tulsa are available at $0, providing an opportunity to gain exposure without breaking the bank.

Digital billboards Impression and CPM Metrics

Impressions and CPM metrics play a crucial role in understanding the effectiveness of your outdoor advertising campaign in Tulsa:

• Total Impressions: The total number of impressions for a 4-week advertising campaign in Tulsa is approximately 1,447,491,000, showcasing the vast reach of outdoor advertising in the city.
• Average Impressions: On average, a billboard in Tulsa generates around 3,694,000 impressions during a 4-week campaign, providing a substantial audience for your message.
• Median Impressions: The median number of impressions for a billboard in Tulsa is 265,000, indicating that half of the billboards generate more impressions and half generate fewer.
• Average CPM: The average cost per thousand impressions (CPM) for a billboard in Tulsa is $35.50, offering a cost-effective way to reach a large audience.
• Median CPM: With a median CPM of $6, some billboards in Tulsa provide an even more affordable option for advertisers seeking to maximize their return on investment.

Some of the top digital billboard providers in Tulsa

Here are some of the top billboard providers in Tulsa, offering a variety of options for your outdoor advertising campaign:

• Lamar Advertising is a leading provider of outdoor advertising solutions, including bulletins, posters, and digital billboards.
• Tiffany Outdoor specializes in billboard advertising, offering a range of options to suit your campaign needs.
• Integration Media provides comprehensive outdoor advertising services, including billboards, transit, and street furniture.

Other formats for advertising in Tulsa

A closer look at the data reveals the depth and breadth of the other opportunities available in Tulsa:

• Static Billboards: Static billboards in Tulsa generate 1,500 impressions with an average CPM of $36.27. As a classic advertising medium, they continue to provide a reliable and cost-effective way to reach audiences.
• Street Furniture: Street furniture advertising in Tulsa garners 378,000 impressions and an average CPM of $0.45. This versatile option allows advertisers to target pedestrians and motorists alike in high-traffic areas.
• Wheat Pastings: Wheat pastings in Tulsa receive 1,000 impressions and an average CPM of $11,113.81. This creative and eye-catching medium offers a unique way to engage with audiences in urban environments.
• Retail Venues: Retail venue advertising in Tulsa generates 50,000 impressions with an average CPM of $13.68. This targeted approach allows advertisers to reach consumers in a shopping mindset, increasing the likelihood of conversions.
• Transit: Transit advertising in Tulsa captures 840,000 impressions and an average CPM of $16.89. By targeting commuters and travelers, this medium offers a captive audience for your message.
• Everything Else: Other advertising opportunities in Tulsa accumulate 506,000 impressions with an average CPM of $23.84. These diverse options provide advertisers with a wide range of possibilities to reach their target audience in unique and engaging ways.

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