Billboards in Stanley
*All metrics are based on a 4-week advertising campaign
Stanley, a thriving hub in the heart of the Bakken oil region, presents a unique opportunity for outdoor advertising. With its booming economy, growing population, and strategic location along major transportation routes, Stanley offers advertisers a chance to engage with a diverse and captive audience. Outdoor advertising in Stanley not only promotes products and services, but also fosters connections between businesses, residents, and visitors, creating a lasting impact on the community.
What to look for when picking billboards
When selecting billboards for your advertising campaign, there are several factors to consider to ensure maximum impact and reach. Some of these factors include:
- Demographics: Choose locations where your target audience is likely to be present, considering factors such as age, gender, education, relationship status, and income level.
- Traffic Count: Opt for high-traffic areas, such as busy intersections and congested highways, to reach a larger number of people.
- Visibility: Make sure the billboard is clearly visible to passing drivers and pedestrians by considering alignment, height, and the absence of obstructions like trees and power lines.
- Size and Type: Select the appropriate billboard size and type, such as bulletins, posters, or junior posters, based on your target audience and campaign goals. Digital billboards and spectaculars can offer dynamic messaging and increased engagement.
Billboards price breakdown
In Stanley, the pricing of billboards varies depending on factors such as location, size, and type. Here's a breakdown of the average, median, and lowest prices for billboards in the area:
- Average Price: The average price for a billboard in Stanley is approximately $1,200.00, reflecting a range of options suitable for different budgets and campaign goals.
- Median Price: With a median price of around $1,100.00, this value represents the middle ground in terms of billboard pricing, offering a balance between affordability and visibility.
- Lowest Price: For advertisers on a tight budget, the lowest price for a billboard in Stanley can be as low as $800.00, providing a cost-effective option for reaching a local audience.
Billboards Impression and CPM Metrics
Impressions and CPM metrics are crucial in evaluating the effectiveness of your outdoor advertising campaign in Stanley. Here's a breakdown of these metrics:
- Total Impressions: The total number of impressions for a 4-week campaign in Stanley is approximately 1,000,000, showcasing the potential reach of your advertisement.
- Average Impressions: On average, a billboard in Stanley generates around 250,000 impressions per 4-week campaign, offering a substantial audience for your message.
- Median Impressions: The median number of impressions for a billboard in Stanley is about 200,000, representing a typical campaign's reach in the area.
- Average CPM: The average CPM (Cost Per Thousand Impressions) for a billboard in Stanley is approximately $4.80, providing a cost-effective way to reach a large audience.
- Median CPM: With a median CPM of around $5.50, this value offers a balanced perspective on the cost-efficiency of billboard advertising in Stanley.
Some of the top billboard providers in Stanley
A top billboard provider in Stanley is:
- Lamar Advertising is a prominent outdoor advertising company in the U.S. and Canada, offering over 363,000 displays. They provide comprehensive services including free design, dedicated support, and extensive coverage to help businesses tell their story effectively through high-impact outdoor media.
Other formats for advertising in Stanley
A closer look at the data reveals the depth and breadth of the other opportunities available in Stanley:
- Digital Billboards: In Stanley, digital billboards generate around 5,000 impressions with an average CPM of $17.26. As a modern and eye-catching medium, digital billboards offer advertisers the ability to update and customize their messaging, making them a versatile option in the outdoor advertising landscape.
- Retail Venues: Retail venues in Stanley receive approximately 5,000 impressions and have an average CPM of $17.26. These advertising spaces, located in shopping centers and other high-traffic retail areas, provide a targeted approach to reaching consumers in a buying mindset, enhancing the effectiveness of your campaign.
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