Billboards in Minot

*All metrics are based on a 4-week advertising campaign

Located in the heart of the Midwest, Minot is a thriving city with a unique blend of small-town charm and big-city amenities. Known for its friendly residents, strong economy, and vibrant arts scene, Minot offers a one-of-a-kind platform for advertisers to engage with their target audience. Outdoor advertising in Minot not only promotes products and services, but also fosters connections between communities, brands, and individuals, creating memorable experiences for all who encounter them.

What to look for when picking billboards

When selecting billboards to advertise on, there are 19 key factors to consider, ensuring that your outdoor advertising campaign is as effective as possible. Some of these factors include:

• Demographics: Choose a location that aligns with your target audience's age, gender, education, relationship status, and income level. For example, a billboard near a college campus may be ideal for targeting young adults.
• Traffic Count: Opt for locations with high traffic counts to maximize exposure. A billboard along a busy highway will likely reach more potential viewers than one on a quiet side street.
• Visibility: Ensure the billboard is easily visible and readable by drivers. A billboard with a clear line of sight and minimal obstructions will be more effective than one that is partially hidden or difficult to read.
• Billboard Size: Select the appropriate size of the billboard based on the location and target audience. For example, a large bulletin may be more impactful along a busy road, while a smaller junior poster might be better suited for a local neighborhood.

Billboards price breakdown

In Minot, the pricing of billboards varies depending on factors such as location, size, and visibility, with the following price data points:

• Average Price: The average price for a billboard in Minot is approximately $877.69, which takes into account a wide range of billboard options and locations.
• Median Price: The median price for billboards in Minot is $250, indicating that half of the available billboards are priced above this amount and half are priced below.
• Lowest Price: The lowest price for a billboard in Minot is $250, offering an affordable option for advertisers looking to reach their target audience without breaking the bank.

Billboards Impression and CPM Metrics

Outdoor advertising in Minot offers a range of impressions and cost-effective CPM metrics, providing advertisers with valuable opportunities to reach their target audience:

• Total Impressions: Billboards in Minot generate a total of 4,411,000 impressions over a 4-week campaign, showcasing the potential reach of outdoor advertising in the city.
• Average Impressions: On average, a billboard in Minot receives 259,000 impressions during a 4-week campaign, offering consistent exposure to potential customers.
• Median Impressions: The median number of impressions for billboards in Minot is 160,000, indicating a wide range of visibility options for advertisers to choose from.
• Average CPM: The average cost per thousand impressions (CPM) for billboards in Minot is $4.17, providing a cost-effective advertising solution for businesses of all sizes.
• Median CPM: With a median CPM of $0.50, Minot offers a variety of affordable outdoor advertising options to suit any budget.

Some of the top billboard providers in Minot

Top billboard providers in Minot include:

• Adkom simplifies out-of-home media advertising by providing access to a national network of media owners and unlocking untapped media opportunities.
• Terraboost Media is a purpose-driven company that provides advertising solutions through wellness billboards to engage consumers and promote positive brand awareness.
• Digital Outdoor Advertising is a woman-owned advertising business that connects premier ad agencies to consumers across the United States through their network of independent billboard operators.
• Mesmerize specializes in out-of-home advertising to reach consumers, offering highly targeted media strategies at scale.
• iDIGITAL Outdoor is a local, innovative, out-of-home media company based in North Dakota that specializes in digital billboard advertising.

Other formats for advertising in Minot

A closer look at the data reveals the depth and breadth of the other opportunities available in Minot:

• Digital Billboards: In Minot, digital billboards generate 40,000 impressions with an average CPM of $234.87. As a modern and dynamic advertising medium, digital billboards offer flexibility and real-time updates, making them an attractive option for advertisers.
• Retail Venues: Retail venues in Minot receive 86,000 impressions and have an average CPM of $11.76. These targeted advertising spaces allow brands to engage with consumers in a shopping environment, increasing the likelihood of purchase decisions.
• Everything Else: Other advertising opportunities in Minot, such as alternative media formats, generate 16,000 impressions with an average CPM of $36. These unique and creative options provide advertisers with the chance to stand out and make a lasting impression on their target audience.
• Airport: While we don't have specific impression and CPM data for airport advertising in Minot, it's worth noting that the city is home to the Minot International Airport. Advertising in airports can effectively reach a diverse and captive audience, making it a valuable option for brands looking to expand their reach.

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