Digital Billboards in Yonkers

*All metrics are based on a 4-week advertising campaign

Yonkers, nestled just north of the Big Apple, boasts a diverse population, thriving business scene, and picturesque waterfront. This vibrant city provides a prime opportunity for advertisers to engage with a wide audience. Outdoor advertising in Yonkers not only promotes products and services, but also fosters connections between communities, brands, and individuals. With its unique blend of urban and suburban charm, Yonkers offers a dynamic platform for impactful advertising campaigns.

What to look for when picking digital billboards

When selecting the perfect billboard for your advertising campaign, there are 356 factors to consider. Here are four key aspects to keep in mind:

• Location: Choose a billboard location that aligns with your target audience's demographics and daily routines. For example, if your target demographic is college-educated adults, consider placing your billboard along a busy interstate frequently congested with commuters.
• Visibility: Ensure the billboard is clearly visible and aligned with traffic, as maximum exposure is crucial for a successful campaign. A highly visible billboard will be difficult to ignore and capture the attention of people during their daily commute.
• Duration: Determine the optimal duration for your billboard advertisement based on factors such as campaign goals, budget, and target audience. The AdQuick blog provides insights on how long a billboard should be up for maximum impact.
• Size: Select the appropriate size of the billboard based on the location and target audience. For example, a large bulletin billboard measuring 14 feet high and 48 feet wide is ideal for targeting drivers and commuters along busy highways, while a smaller junior poster billboard measuring 6 feet high and 12 feet wide is suitable for targeting local audiences in urban neighborhoods.

Digital billboards price breakdown

Billboard pricing in Yonkers varies significantly, with options available for various budgets. Here's a breakdown of the pricing:

• Average Price: The average price for a billboard in Yonkers is approximately $1,081.89, offering a range of options for advertisers with different budgets.
• Median Price: The median price for a billboard in Yonkers is $50,000, indicating that there are both higher-end and more affordable options available in the market.
• Lowest Price: The lowest price for a billboard in Yonkers is $0, showcasing the potential for cost-effective advertising opportunities in the area.

Digital billboards Impression and CPM Metrics

Impressions and CPM metrics play a crucial role in understanding the effectiveness of your billboard advertising campaign in Yonkers. Here's a breakdown of these metrics:

• Total Impressions: The total number of impressions for a 4-week advertising campaign in Yonkers is approximately 37,536,000, showcasing the vast reach of outdoor advertising in the area.
• Average Impressions: On average, a billboard in Yonkers generates around 1,081,000 impressions during a 4-week campaign, highlighting the potential for significant exposure to your target audience.
• Median Impressions: The median number of impressions for a billboard in Yonkers is 50,000, indicating a wide range of advertising opportunities with varying levels of exposure.
• Average CPM: The average cost per thousand impressions (CPM) for a billboard in Yonkers is $11.80, offering a competitive rate for advertisers seeking to maximize their return on investment.
• Median CPM: The median CPM for a billboard in Yonkers is $10, providing a cost-effective option for advertisers looking to balance their budget and campaign goals.

Some of the top digital billboard providers in Yonkers

Yonkers is home to several top billboard providers, each offering unique advertising opportunities for businesses:

• AR James Media specializes in outdoor advertising solutions, including billboards, transit shelters, and bus advertising.
• Clear Channel Outdoor is a global leader in outdoor advertising, offering a wide range of billboard options to suit various campaign needs.
• Lamar Advertising provides a variety of billboard formats, including digital, static, and tri-vision, to help businesses reach their target audience effectively.
• Outfront Media offers innovative and engaging billboard solutions, including digital displays and large-format static billboards.

Other formats for advertising in Yonkers

A closer look at the data reveals the depth and breadth of the other opportunities available in Yonkers:

• Static Billboards: Static billboards in Yonkers generate approximately 400,000 impressions with an average CPM of $5.67. This classic advertising medium continues to provide a strong presence in the city's advertising landscape.
• Street Furniture: Street furniture advertising in Yonkers garners around 233,000 impressions and an average CPM of $5.41. This versatile advertising option allows for creative and targeted campaigns in high-traffic areas.
• Wallscapes: Wallscapes in Yonkers receive about 245,000 impressions with an average CPM of $6.83. These large-scale advertisements make a bold statement and create a lasting impression on passersby.
• Retail Venues: Retail venue advertising in Yonkers generates approximately 50,000 impressions and an average CPM of $10.14. This targeted approach allows advertisers to reach consumers in a shopping mindset, increasing the likelihood of conversion.
• Transit: Transit advertising in Yonkers achieves around 2,008,000 impressions with an average CPM of $5.10. This highly visible advertising medium effectively reaches commuters and travelers throughout the city.
• Everything Else: Other advertising opportunities in Yonkers, such as digital displays and alternative formats, collectively garner about 1,546,000 impressions and an average CPM of $2.56. These diverse options provide advertisers with unique ways to engage their target audience.

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