Digital Billboards in Syracuse

*All metrics are based on a 4-week advertising campaign

As a thriving hub in Central New York, Syracuse boasts a diverse population, bustling downtown, and a strong collegiate presence. This vibrant cityscape provides a prime opportunity for advertisers to engage with audiences through impactful outdoor advertising. In Syracuse, billboards not only promote products and services, but also foster connections between communities, brands, and individuals, creating memorable experiences for all who encounter them.

What to look for when picking digital billboards

With 95% of Americans being reached by media targeting vehicle drivers and passengers, selecting the right billboard for your advertising campaign is crucial. Here are four key factors to consider when picking billboards to advertise on:

• Demographics: Choose a location that aligns with your target audience's age, gender, education, relationship status, and income level. For example, a billboard near a college campus may be ideal for targeting college-educated young adults.
• Traffic Count: Opt for high-traffic areas, such as busy intersections or highways, to ensure maximum exposure for your advertisement.
• Visibility: Ensure the billboard is clearly aligned to face traffic, placed at a readable height, and free from obstructions that might affect visibility.
• Land Use Type: Consider the surrounding area, whether it's residential, commercial, or industrial, as this can impact the mix of people who will see your advertisement. For instance, a billboard in a commercial area may reach both employees and customers.

Digital billboards price breakdown

In Syracuse, billboard pricing varies significantly, offering options for advertisers with different budgets:

• Average Price: The average price for a billboard in Syracuse is $2,536.15, providing a reasonable cost for many advertisers.
• Median Price: With a median price of $49,078, some billboards cater to larger campaigns with higher budgets.
• Lowest Price: For those seeking a more affordable option, the lowest price for a billboard in Syracuse is $56.07.

Digital billboards Impression and CPM Metrics

When evaluating the effectiveness of billboard advertising in Syracuse, it's essential to consider the impressions and CPM metrics:

• Total Impressions: The total number of impressions for a 4-week advertising campaign in Syracuse is approximately 50,500,000.
• Average Impressions: On average, a billboard in Syracuse generates around 50,500 impressions per 4-week campaign.
• Median Impressions: The median number of impressions for a billboard in Syracuse is 49,000.
• Average CPM: The average cost per thousand impressions (CPM) for a billboard in Syracuse is $9.55.
• Median CPM: The median CPM for a billboard in Syracuse is $9.50.

Some of the top digital billboard providers in Syracuse

Here are the top billboard providers in Syracuse, offering a variety of options for advertisers:

• Digital Outdoor Advertising specializes in digital billboards, providing advertisers with a dynamic and flexible platform for their campaigns.
• Lamar Advertising offers a wide range of billboard options, including bulletins, posters, and digital displays, catering to various advertising needs.

Other formats for advertising in Syracuse

A closer look at the data reveals the depth and breadth of the other opportunities available in Syracuse:

• Static Billboards: In Syracuse, static billboards generate approximately 1,000 impressions with an average CPM of $5.95. As a classic advertising medium, static billboards continue to provide a strong presence in the city's outdoor advertising landscape.
• Street Furniture: Street furniture in Syracuse garners around 89,000 impressions and has an average CPM of $3.00. This versatile advertising option allows for creative integration into the urban environment, reaching pedestrians and motorists alike.
• Retail Venues: Advertising in retail venues in Syracuse yields about 39,000 impressions with an average CPM of $16.38. This targeted approach enables advertisers to engage with consumers in a shopping mindset, increasing the likelihood of conversion.
• Transit: Transit advertising in Syracuse generates approximately 5,600,000 impressions and has an average CPM of $6.21. This highly visible medium effectively reaches commuters and travelers, making it a valuable component of any outdoor advertising campaign.
• Everything Else: Other advertising opportunities in Syracuse collectively produce around 80,000 impressions with an average CPM of $6.23. These diverse options allow advertisers to explore unique and innovative ways to connect with their target audience.

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