Digital Billboards in Newark

*All metrics are based on a 4-week advertising campaign

In the bustling hub of Newark, a city known for its rich history, cultural landmarks, and diverse neighborhoods, outdoor advertising takes center stage. This vibrant metropolis provides a unique opportunity for advertisers to seamlessly integrate their messages into the daily lives of residents and visitors alike. Billboards in Newark not only promote products and services, but also foster connections between communities, brands, and individuals, creating impactful narratives that resonate with every passerby.

What to look for when picking digital billboards

With 385 billboards to choose from in Newark, it's essential to consider various factors when selecting the perfect billboard for your advertising campaign. Some key aspects to keep in mind include:

• Demographics: Ensure the billboard's location aligns with your target audience's demographics, such as age, gender, and income level. For example, placing billboards near colleges or universities to target young adults.
• Traffic count: Opt for billboards situated along high-traffic roadways to maximize exposure. For instance, billboards along busy interstates are more likely to reach a larger audience.
• Visibility: Prioritize billboards with optimal visibility, taking into account factors like alignment, height, and obstructions. A billboard that is clearly visible and placed at a readable height within the driver's frame of vision is ideal.
• Size and type: Consider the size and type of billboard that best suits your campaign, such as traditional, digital, or wallscapes. For example, digital billboards offer dynamic messaging and can be more eye-catching than traditional billboards.

Digital billboards price breakdown

Billboard pricing in Newark varies significantly, with options available to suit a range of budgets. Here's a breakdown of the average, median, and lowest prices:

• Average Price: The average price for a billboard in Newark is $20,465.86, offering a wide selection of options for advertisers to choose from.
• Median Price: With a median price of $50,233.50, this indicates that there are both higher-end and more affordable billboards available in the city.
• Lowest Price: The lowest price for a billboard in Newark is just $5, making it possible for even the smallest budgets to take advantage of outdoor advertising opportunities.

Digital billboards Impression and CPM Metrics

Understanding the impressions and CPM metrics is crucial for evaluating the effectiveness of your billboard advertising campaign in Newark:

• Total Impressions: The total number of impressions for all billboards in Newark is approximately 551,902,000, showcasing the vast reach of outdoor advertising in the city.
• Average Impressions: The average number of impressions per billboard in Newark is 1,434,000, indicating a consistent level of exposure across various locations.
• Median Impressions: The median number of impressions for billboards in Newark is 50,234, highlighting that there are billboards with both higher and lower impression counts available.
• Average CPM: The average cost per thousand impressions (CPM) for billboards in Newark is $720.59, offering a competitive rate for advertisers seeking to maximize their return on investment.
• Median CPM: With a median CPM of $10, this suggests that there are cost-effective options for advertisers with varying budgets to take advantage of outdoor advertising opportunities in Newark.

Some of the top digital billboard providers in Newark

Here are the top billboard providers in Newark, offering a variety of options for advertisers to choose from:

• Lamar Advertising is a leading provider of outdoor advertising solutions, offering a wide range of billboard options to suit various campaign needs.
• Outfront Media specializes in creating impactful outdoor advertising campaigns, leveraging their extensive inventory of billboards and other advertising formats.
• Clear Channel Outdoor is a global leader in outdoor advertising, providing advertisers with innovative and effective billboard solutions to reach their target audience.

Other formats for advertising in Newark

A closer look at the data reveals the depth and breadth of the other opportunities available in Newark:

• Static Billboards: In Newark, static billboards get over 1,444,000 impressions with an average CPM of $111.67. This classic advertising medium continues to deliver results, making it a reliable choice for advertisers.
• Street Furniture: Street furniture in Newark garners 239,000 impressions and an average CPM of $6.10. This versatile advertising format allows for creative integration into the urban landscape, reaching pedestrians and drivers alike.
• Wheat Pastings: Wheat pastings in Newark receive 1,000 impressions and an average CPM of $16,660. This unconventional advertising method offers a unique way to capture attention and make a statement in the city.
• Airport Advertising: Airport advertising in Newark generates 1,188,000 impressions and an average CPM of $29.11. With a captive audience of travelers, airport advertising provides an excellent opportunity to reach a diverse and affluent demographic.
• Retail Venues: Retail venue advertising in Newark achieves 50,000 impressions and an average CPM of $10.26. This targeted approach allows advertisers to reach consumers in a shopping mindset, increasing the likelihood of conversion.
• Transit Advertising: Transit advertising in Newark captures 73,000 impressions and an average CPM of $11,287.70. This highly visible format reaches commuters and travelers, making it an effective way to build brand awareness in the city.
• Everything Else: Other advertising opportunities in Newark generate 37,000 impressions and an average CPM of $32.70. These diverse options offer advertisers the flexibility to create unique and memorable campaigns that resonate with their target audience.

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