Digital Billboards in Hackensack

*All metrics are based on a 4-week advertising campaign

Located just minutes from the Big Apple, Hackensack boasts a bustling downtown area, diverse population, and strong local economy, making it an ideal spot for advertisers. With its strategic location, vibrant community, and proximity to major highways, outdoor advertising in Hackensack allows brands to effectively reach a wide audience and create lasting impressions. In this thriving city, advertisers can seamlessly integrate their messages into the daily lives of residents and visitors alike.

What to look for when picking digital billboards

When selecting the perfect billboard for your advertising campaign, there are 68 factors to consider. However, we've narrowed it down to four key aspects that can make a significant impact on the success of your campaign:

• Location: Choose a billboard location that targets your desired demographics and has high traffic counts. For example, placing a billboard along a busy interstate can effectively reach college-educated adults with above-average incomes.
• Visibility: Ensure the billboard is easily visible to passing traffic, without any obstructions. A billboard with clear sightlines and positioned at an optimal angle will have a greater impact on viewers.
• Size: Select the appropriate size for your billboard based on your target audience and location. Bulletins are ideal for targeting drivers and commuters along highways, while posters and junior posters are better suited for local audiences in urban neighborhoods or smaller roads.
• Type: Consider the type of billboard that best suits your campaign, such as traditional, digital, or wallscapes. Digital billboards offer dynamic messaging and can be easily updated, while wallscapes can add a beautification element to urban areas.

Digital billboards price breakdown

In Hackensack, billboard pricing varies greatly, with options to suit a range of budgets:

• Average Price: The average price for a billboard in Hackensack is $1,262.19, offering a variety of options for advertisers with different financial constraints.
• Median Price: With a median price of $50,000, there are high-end billboard options available for advertisers looking to make a significant impact in the area.
• Lowest Price: For those on a tight budget, the lowest price for a billboard in Hackensack is $0, providing an opportunity for even the smallest businesses to gain exposure.

Digital billboards Impression and CPM Metrics

When evaluating the effectiveness of your billboard campaign in Hackensack, it's essential to understand the impressions and CPM metrics:

• Total Impressions: The campaign generated a total of 24,241,000 impressions, showcasing the potential reach of outdoor advertising in the area.
• Average Impressions: On average, each billboard in Hackensack received 242,000 impressions, indicating a consistent level of exposure across different locations.
• Median Impressions: The median number of impressions for billboards in Hackensack was 50,000, highlighting the variety of exposure levels available to advertisers.
• Average CPM: The average cost per thousand impressions (CPM) for billboards in Hackensack was $10.06, offering a competitive rate for advertisers seeking to maximize their return on investment.
• Median CPM: With a median CPM of $10, Hackensack's billboard advertising costs are in line with industry standards, providing a cost-effective option for reaching a wide audience.

Some of the top digital billboard providers in Hackensack

Here are the top billboard providers in Hackensack, offering a variety of options for advertisers:

• Adkom is a leading provider of outdoor advertising solutions, helping businesses effectively reach their target audience.
• Clear Channel Outdoor is a global leader in outdoor advertising, offering innovative and effective solutions for advertisers.
• Digital Outdoor Advertising specializes in digital billboards, providing dynamic and eye-catching advertising options for businesses.
• Outfront Media is a prominent player in the outdoor advertising industry, offering a wide range of billboard options to suit various campaign needs.

Other formats for advertising in Hackensack

A closer look at the data reveals the depth and breadth of the other opportunities available in Hackensack:

• Static Billboards: Static billboards receive 1,623,000 impressions with an average CPM of $7.64. This classic advertising medium continues to provide a strong presence in the Hackensack market.
• Street Furniture: Street furniture garners 40,502,000 impressions and an average CPM of $17.18, offering advertisers a way to reach pedestrians and local residents in high-traffic areas.
• Wallscapes: Wallscapes achieve 557,000 impressions with an average CPM of $8.52, providing a visually striking and memorable advertising option in urban environments.
• Retail Venues: Retail venues generate 50,000 impressions and an average CPM of $8.16, allowing advertisers to target consumers in shopping centers and other retail locations.
• Everything Else: Other advertising opportunities in Hackensack accumulate 1,230,620 impressions with an average CPM of $3.51, showcasing the variety of options available for advertisers to reach their target audience.

Get started with advertising with AdQuick now!

AdQuick is a comprehensive platform for out-of-home (OOH) advertising that combines technology, expertise, and data to provide a seamless ad buying experience. With various products and solutions tailored for advertisers, agencies, and OOH media owners, AdQuick offers numerous benefits such as immediate access to over 1,400 premium OOH media owners, faster execution of OOH buys, quick campaign launches, and advanced measurability. Don't miss out on the opportunity to elevate your advertising game and unlock unprecedented measurability for your OOH campaigns. Sign up for AdQuick today and experience the difference!