Billboards in Rochester

*All metrics are based on a 4-week advertising campaign

Located in the picturesque Seacoast Region, Rochester stands out as an ideal location for outdoor advertising. This charming city, known for its historic downtown, thriving arts scene, and close-knit community, provides a unique opportunity for advertisers to engage with residents and visitors alike. Outdoor advertising in Rochester goes beyond promoting products; it fosters connections between brands, individuals, and the community, creating impactful narratives that leave a lasting impression.

What to look for when picking billboards

When selecting billboards for advertising, there are 19 key factors to consider, ensuring that your campaign reaches the right audience and maximizes its impact. Some of these factors include:

• Location: Choose a billboard location that targets your desired demographics and has high traffic counts. For example, bulletins along highways target drivers and commuters, while junior posters in urban neighborhoods target local audiences.
• Visibility: Opt for billboards that are easily visible and hard to ignore, such as large bulletins or digital billboards with dynamic messages.
• Size: Select the appropriate billboard size for your campaign, considering factors like audience reach and cost-effectiveness. For instance, posters offer more impressions per dollar compared to other advertising mediums.
• Design: Create eye-catching and engaging billboard designs, incorporating elements like three-dimensional designs, extended areas, or moving components. Spectaculars, which use technology like lighting and video, can also make a strong visual impact.

Billboards price breakdown

Billboard pricing in Rochester varies depending on factors such as location, size, and visibility, with the following price data points:

• Average Price: The average price for a billboard in Rochester is $3,172.44, which takes into account a wide range of billboard options and locations.
• Median Price: The median price for a billboard in Rochester is $1,721.41, representing the middle value when all billboard prices are arranged in ascending order.
• Lowest Price: The lowest price for a billboard in Rochester is $250, offering an affordable option for advertisers with a limited budget or looking for a smaller-scale campaign.

Billboards Impression and CPM Metrics

In Rochester, outdoor advertising campaigns can expect a range of impressions and CPM metrics, providing advertisers with valuable insights into the effectiveness of their ads:

• Total Impressions: The total number of impressions for a 4-week campaign in Rochester is approximately 5,765,000, showcasing the potential reach of outdoor advertising in the area.
• Average Impressions: On average, a billboard in Rochester generates around 303,000 impressions during a 4-week campaign, indicating the typical exposure an ad can expect.
• Median Impressions: The median number of impressions for a billboard in Rochester is about 275,000, representing the middle value when all impressions are arranged in ascending order.
• Average CPM: The average cost per thousand impressions (CPM) for a billboard in Rochester is $8.16, providing a benchmark for evaluating the cost-effectiveness of an outdoor advertising campaign.
• Median CPM: The median CPM for a billboard in Rochester is $6.14, offering a more affordable option for advertisers seeking to maximize their return on investment.

Some of the top billboard providers in Rochester

Top billboard providers in Rochester include:

• Outfront Media: A leading OOH advertising company that leverages the power of location, creative, and smart audience data to drive meaningful connections between brands and audiences in the real world.
• Murray Outdoor Communications: A billboard company offering prime expressway bulletins in New Hampshire, Massachusetts, and Rhode Island, with a focus on high visibility and coverage on major highways in New England.
• Adkom: A company that simplifies national out-of-home media campaigns by unifying the fragmented media landscape through a single network.
• Cooler Screens: A technology company powering the in-store retail media revolution, providing a superior consumer experience through various features and technologies.
• Crane Payment Innovations (CPI): Offers integrated and automated payment technology solutions for various industries, including retail, gaming, vending, and transportation.

Other formats for advertising in Rochester

A closer look at the data reveals the depth and breadth of the other opportunities available in Rochester:

• Digital Billboards: In Rochester, digital billboards generate around 10,000 impressions with an average CPM of $14.03. As a modern and eye-catching medium, digital billboards offer advertisers the ability to update and customize their messaging in real-time, making them a popular choice for dynamic campaigns.
• Retail Venues: Retail venues in Rochester receive approximately 34,000 impressions and have an average CPM of $11.31. These advertising spaces, located within shopping centers and other retail environments, allow advertisers to target consumers in a highly relevant context, increasing the likelihood of engagement and conversion.
• Everything Else: Other advertising opportunities in Rochester, such as alternative OOH formats, generate around 256,000 impressions with an average CPM of $0.00. These diverse options provide advertisers with unique ways to reach their target audience, ensuring that their message stands out in a competitive landscape.

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