Billboards in Keene

*All metrics are based on a 4-week advertising campaign

Keene, nestled in the picturesque Monadnock Region, is a charming city that presents a fantastic opportunity for outdoor advertising. With its vibrant downtown, historic architecture, and lively arts scene, Keene provides a unique backdrop for advertisers to engage with the community. Outdoor advertising in Keene not only promotes products and services, but also fosters connections between brands, residents, and visitors, creating memorable experiences for all who pass by.

What to look for when picking billboards

When selecting the perfect billboard for your advertising campaign, there are 13 key factors to consider. Here are four essential aspects to keep in mind:

• Demographics: Ensure the billboard is placed in an area where your target audience is likely to be present. For example, if targeting young professionals, consider placing the billboard near office buildings or trendy neighborhoods.
• Visibility: Choose a billboard that is easily visible to both drivers and pedestrians. For instance, a billboard placed at a busy intersection with no obstructions like trees or power lines would be ideal.
• Duration: Determine the optimal length of time for your billboard to be displayed based on your campaign goals and budget. For example, a branding campaign might require a longer display time, while a promotion for a specific event might only need a month.
• Size and Type: Select the appropriate size and type of billboard for your campaign. For example, a large bulletin billboard along a busy highway would be suitable for targeting commuters, while a smaller junior poster in an urban neighborhood would be ideal for reaching local residents.

Billboards price breakdown

In Keene, billboard pricing varies depending on factors such as location, size, and duration, with the following price data points:

• Average Price: The average price for a billboard in Keene is approximately $1,052.31, which can provide a good estimate of the overall market rate.
• Median Price: With a median price of $275, this value represents the middle point in the range of billboard prices, offering a more accurate representation of typical costs.
• Lowest Price: The lowest price for a billboard in Keene is $250, which can be an attractive option for advertisers with a limited budget or those looking for a cost-effective solution.

Billboards Impression and CPM Metrics

Outdoor advertising in Keene offers a range of impressions and CPM metrics, providing advertisers with various options to suit their campaign goals and budgets:

• Total Impressions: Keene's outdoor advertising market reaches a total of approximately 2,013,000 impressions over a 4-week campaign period.
• Average Impressions: On average, a billboard in Keene generates around 154,000 impressions per 4-week campaign.
• Median Impressions: The median number of impressions for a billboard in Keene is about 95,000, representing the middle point in the range of impressions.
• Average CPM: The average cost per thousand impressions (CPM) for a billboard in Keene is approximately $14.36, offering a competitive rate for advertisers.
• Median CPM: With a median CPM of $3.57, this value represents the middle point in the range of CPM rates, providing a more accurate representation of typical costs.

Some of the top billboard providers in Keene

Here are the top providers in Keene for your outdoor advertising needs:

• Outfront Media is a leading provider of out-of-home advertising services, leveraging location, creative, and smart audience data to connect brands with audiences in the real world.
• Adkom simplifies the out-of-home advertising process by unifying the fragmented media landscape, offering national scale and reach without the extra headaches.
• AllOver Media is an out-of-home advertising company that seamlessly weaves relevant brand messages into the daily lives of engaged consumers.
• Atmosphere TV is the largest streaming TV platform built for businesses, offering fun, viral-style entertainment and easy-to-use digital signage.
• Crane Payment Innovations (CPI) is a company that provides integrated and automated payment technology solutions for various industries, including retail, gaming, vending, and transportation.

Other formats for advertising in Keene

A closer look at the data reveals the depth and breadth of the other opportunities available in Keene:

• Digital Billboards: In Keene, digital billboards generate around 19,000 impressions with an average CPM of $11.57. This modern and dynamic medium allows for real-time updates and eye-catching visuals, making it a popular choice for advertisers seeking to stand out.
• Retail Venues: Retail venues in Keene receive approximately 40,000 impressions and have an average CPM of $13.02. These high-traffic locations offer advertisers the opportunity to engage with consumers in a shopping mindset, increasing the likelihood of conversions.
• Everything Else: Other advertising opportunities in Keene, such as hand-painted murals and alternative formats, collectively generate around 314,000 impressions with an average CPM of $11.68. These unique and creative options allow advertisers to think outside the box and create memorable experiences for their target audience.

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