Billboards in Miles City
*All metrics are based on a 4-week advertising campaign
In the heart of the Midwest, Miles City emerges not just as a bustling urban center but as a vibrant canvas for outdoor advertising. This city, known for its picturesque landscapes, rich history, and diverse neighborhoods, offers a unique platform for advertisers to weave their messages into the fabric of daily life. Outdoor advertising in Miles City does more than sell products; it connects communities, brands, and individuals in a dynamic dialogue, crafting narratives that resonate with every passerby.
What to look for when picking billboards
When selecting the perfect billboard for your advertising campaign, there are 11 key factors to consider. Some of these factors include:
- Demographics: Choose locations where your target audience is likely to be present, considering factors such as age, gender, education, relationship status, and income level.
- Traffic Count: Opt for high-traffic areas, such as busy interstates, congested intersections, and locations with long wait times, to maximize exposure.
- Visibility: Ensure the billboard is clearly visible to drivers and pedestrians by considering alignment, height, and the absence of obstructions like trees and power lines.
- Land Use Type: Take into account the surrounding land use type (residential, commercial, or industrial) to determine the audience that will view the advertisement.
Billboards price breakdown
Billboard pricing in Miles City varies depending on factors such as location, visibility, and traffic count, with the following price data points:
- Average Price: The average price for a billboard in Miles City is approximately $591.36.
- Median Price: The median price for a billboard in this city is around $515.00.
- Lowest Price: The lowest price for a billboard in Miles City can be as low as $250.00.
Billboards Impression and CPM Metrics
Outdoor advertising in Miles City offers a range of impressions and cost-effective CPM metrics, providing advertisers with valuable opportunities to reach their target audience:
- Total Impressions: Miles City's outdoor advertising generates approximately 927,000 total impressions.
- Average Impressions: On average, a billboard in Miles City receives about 84,000 impressions.
- Median Impressions: The median number of impressions for a billboard in this city is around 80,000.
- Average CPM: The average cost per thousand impressions (CPM) in Miles City is $19.32.
- Median CPM: The median CPM for outdoor advertising in Miles City is $4.86.
Some of the top billboard providers in Miles City
Top outdoor advertising providers in Miles City include:
- Adkom is a company that specializes in out-of-home advertising, unifying the fragmented media landscape through a single network and offering a range of media formats.
- Lamar Advertising provides nationwide coverage, free design services, and dedicated support for outdoor advertising campaigns.
- Gas Station TV (GSTV) is a data-driven, national video network that delivers premium content and lasting brand impressions at fuel stations.
- GroceryTV focuses on in-store digital advertising, targeting audiences based on geography, demographics, and proximity to other retail types.
- Indoor Media offers in-store advertising and marketing services, including register tape coupons, grocery cart advertising, and digital display ads.
Other formats for advertising in Miles City
A closer look at the data reveals the depth and breadth of the other opportunities available in Miles City:
- Digital Billboards: In Miles City, digital billboards receive approximately 8,000 impressions with an average CPM of $7.12. This modern and eye-catching medium allows for dynamic content and real-time updates, making it a popular choice for advertisers seeking flexibility.
- Retail Venues: Retail venues in Miles City generate around 14,000 impressions with an average CPM of $26.86. These targeted advertising spaces offer a captive audience and the opportunity to influence purchasing decisions at the point of sale.
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