Billboards in Helena

*All metrics are based on a 4-week advertising campaign

In the heart of Big Sky Country, Helena stands out as a thriving hub for outdoor advertising. This picturesque city, surrounded by majestic mountains and rich historical landmarks, provides a unique backdrop for advertisers to integrate their messages into the daily lives of residents and visitors. Outdoor advertising in Helena goes beyond product promotion; it fosters connections between communities, brands, and individuals, creating impactful narratives that resonate with everyone who passes by.

What to look for when picking billboards

With 91% of billboards being non-digital formats, it's essential to consider various factors when selecting the perfect billboard for your advertising campaign. Some key aspects to keep in mind include:

• Demographics: Ensure the billboard's location targets the desired audience, considering factors such as age, gender, education, relationship status, and income level.
• Traffic Count: Choose a location with high traffic to maximize the number of people who will see the billboard.
• Visibility: Consider the alignment, height, and potential obstructions that might affect the billboard's visibility to passersby.
• Duration: Determine the optimal length of time for the billboard to be up, based on your marketing campaign goals and budget.

Billboards price breakdown

Billboard pricing in Helena varies depending on factors such as location, visibility, and duration, with the following price points:

• Average Price: The average price for a billboard in Helena is $706.84, reflecting a range of options for advertisers to choose from.
• Median Price: With a median price of $665, this indicates that there are billboards available at both higher and lower price points, catering to different advertising budgets.
• Lowest Price: The most affordable billboards in Helena can be found at a price as low as $250, making outdoor advertising accessible to businesses with smaller budgets.

Billboards Impression and CPM Metrics

Impressions and CPM metrics in Helena provide valuable insights into the effectiveness of outdoor advertising campaigns in the area:

• Total Impressions: Helena's outdoor advertising campaigns generate a total of 20,637,000 impressions, showcasing the reach of billboards in the city.
• Average Impressions: On average, a billboard in Helena receives 231,000 impressions, indicating the potential impact of a well-placed advertisement.
• Median Impressions: The median number of impressions for a billboard in Helena is 255,000, highlighting the variety of advertising opportunities available.
• Average CPM: The average cost per thousand impressions (CPM) in Helena is $18.58, offering a cost-effective advertising solution for businesses.
• Median CPM: With a median CPM of $3.13, Helena's outdoor advertising market caters to a range of budgets and campaign goals.

Some of the top billboard providers in Helena

Helena offers a variety of outdoor advertising providers, each with their unique offerings and services:

• Lamar Advertising offers free design services, dedicated support, and nationwide coverage for outdoor advertising campaigns.
• Yesco specializes in creating custom signs, lighting, and other display systems for businesses of all types and sizes, and also provides maintenance services.
• Enlightened Marketing, LLC focuses on e-commerce Facebook marketing strategies for targeted traffic, engagement, leads, and conversions.
• GSTV is a data-driven, national video network that delivers moments that matter, providing more than 2 billion moments of attention and action.
• IndoorMedia helps businesses advertise and market their products and services with simple to implement and proven advertising strategies.

Other formats for advertising in Helena

A closer look at the data reveals the depth and breadth of the other opportunities available in Helena:

• Digital Billboards: In Helena, digital billboards receive 11,000 impressions with an average CPM of $11.94. As a modern and dynamic advertising medium, digital billboards offer flexibility and real-time updates, making them an attractive option for advertisers.
• Retail Venues: Retail venues in Helena generate 31,000 impressions with an average CPM of $40.03. These high-traffic locations provide advertisers with a captive audience, making them an ideal choice for targeted and engaging campaigns.
• Everything Else: Other advertising opportunities in Helena, such as alternative formats and unique placements, receive 260,000 impressions with an average CPM of $12.00. These diverse options allow advertisers to think outside the box and create memorable campaigns that stand out from the competition.
• Airport: While specific impressions and CPM data for airport advertising in Helena is not available, it's worth noting that Helena Regional Airport serves as a gateway to the region, offering advertisers a chance to reach a diverse and captive audience of travelers.

Get started with advertising with AdQuick now!

Helena's thriving outdoor advertising landscape offers a wealth of opportunities for businesses to connect with their target audience. By leveraging the power of out-of-home advertising, brands can create memorable campaigns that resonate with consumers and drive results. AdQuick's industry-leading platform provides access to 99% of billboard ads, guarantees the best billboard prices, and offers white glove service to ensure a seamless advertising experience. Don't miss out on the chance to elevate your brand's presence in Helena and beyond. Get Started with AdQuick today!