Digital Billboards in Jackson

*All metrics are based on a 4-week advertising campaign

As a thriving Southern metropolis, Jackson boasts a rich cultural scene, bustling business district, and diverse neighborhoods, making it an ideal location for outdoor advertising. This city, celebrated for its vibrant arts, historic landmarks, and strong sense of community, provides a unique opportunity for advertisers to seamlessly integrate their messages into the daily lives of residents and visitors alike. In Jackson, outdoor advertising goes beyond product promotion, fostering connections between communities, brands, and individuals through engaging and memorable narratives.

What to look for when picking digital billboards

When selecting the perfect billboard for your advertising campaign, there are 156 factors to consider. However, we've narrowed it down to four key aspects that can make a significant impact on the success of your campaign:

• Location: Choose a billboard location that targets your desired demographic and has high traffic counts. For example, placing a billboard along a busy interstate can reach college-educated adults with above-average incomes, while positioning it near a college or university can target young adults.
• Visibility: Ensure the billboard is easily visible to passersby, without any obstructions or distractions. A billboard that is clearly visible from a distance and at various angles will have a greater impact on your target audience.
• Size: Select the appropriate size for your billboard based on its location and target audience. Bulletins are the largest and are typically found along highways, posters are medium-sized and positioned along primary and secondary roads, and junior posters are the smallest, placed in urban neighborhoods or on smaller roads.
• Type: Consider the type of billboard that best suits your campaign, such as traditional, digital, or wallscapes. Digital billboards offer dynamic messaging and frequent changes, while wallscapes can serve as a beautification effort in urban areas and provide a unique advertising opportunity.

Digital billboards price breakdown

In Jackson, the pricing of billboards varies greatly, with options to suit a range of budgets:

• Average Price: The average price for a billboard in Jackson is $2,908.32, offering a variety of options for advertisers to choose from.
• Median Price: With a median price of $50,000, there are premium billboard locations available for those looking to make a significant impact in the market.
• Lowest Price: For budget-conscious advertisers, there are billboards available at the lowest price of $0, providing an affordable entry point into the world of outdoor advertising.

Digital billboards Impression and CPM Metrics

Impressions and CPM metrics play a crucial role in understanding the reach and cost-effectiveness of your outdoor advertising campaign in Jackson:

• Total Impressions: The total number of impressions for a 4-week campaign in Jackson is approximately 49,052,000, showcasing the vast reach of outdoor advertising in the city.
• Average Impressions: On average, a billboard in Jackson generates around 490,524 impressions, providing a substantial audience for your advertising message.
• Median Impressions: The median number of impressions for a billboard in Jackson is 50,000, indicating that there are various options for advertisers to target different audience sizes.
• Average CPM: The average cost per thousand impressions (CPM) in Jackson is $10.14, offering a cost-effective way to reach a large audience.
• Median CPM: With a median CPM of $10, Jackson's outdoor advertising market provides a balanced pricing structure for advertisers to maximize their return on investment.

Some of the top digital billboard providers in Jackson

Here are the top billboard providers in Jackson, offering a variety of options for your outdoor advertising needs:

• Headrick Outdoor is a leading provider of outdoor advertising solutions in the Jackson area, with a wide range of billboard options to choose from.
• Lamar Advertising offers a variety of billboard options in Jackson, helping businesses reach their target audience effectively.

Other formats for advertising in Jackson

A closer look at the data reveals the depth and breadth of the other opportunities available in Jackson:

• Static Billboards: In Jackson, static billboards generate around 750,000 impressions with an average CPM of $5.30. As a classic advertising medium, static billboards continue to provide a reliable and cost-effective way to reach a wide audience.
• Airport Advertising: Airport advertising in Jackson garners approximately 11,000 impressions. Although specific CPM data is unavailable, airport advertising offers a unique opportunity to target a captive audience of travelers, both local and international.
• Retail Venues: Advertising in retail venues in Jackson yields around 50,000 impressions with an average CPM of $12.97. This targeted approach allows advertisers to reach consumers in a shopping mindset, increasing the likelihood of conversions.
• Transit Advertising: Transit advertising in Jackson generates approximately 6,000,000 impressions with an average CPM of $7.60. This versatile advertising medium allows brands to reach a diverse audience of commuters, tourists, and locals alike.
• Everything Else: Other advertising opportunities in Jackson, such as digital displays and event sponsorships, collectively generate around 1,107,000 impressions with an average CPM of $9.82. These alternative advertising methods offer unique ways to engage with audiences and create memorable brand experiences.

Get started with advertising with AdQuick now!

With a diverse range of outdoor advertising opportunities available in Jackson, it's essential to partner with a platform that simplifies the process and maximizes your return on investment. AdQuick offers seamless ad buying, fast campaign launch, and measurability for out-of-home advertising, along with a comprehensive browse tool to explore available advertising options. Their billboard cost calculator and OOH campaign planner tool further streamline the process, while testimonials from satisfied customers attest to the platform's effectiveness. By signing up with AdQuick, you'll gain access to over 1,400 premium OOH media owners, execute OOH buys 10x faster, launch campaigns in as little as 48 hours, and unlock unprecedented measurability for your campaigns. Don't miss out on the opportunity to make a big impression in Jackson – Get Started with AdQuick today!