Billboards in Hattiesburg

*All metrics are based on a 4-week advertising campaign

Located in the Pine Belt region, Hattiesburg boasts a thriving economy, diverse population, and a strong sense of community. As a hub for education, healthcare, and military, this city presents a prime opportunity for advertisers to engage with a wide audience. Outdoor advertising in Hattiesburg not only promotes products and services, but also fosters connections between brands, communities, and individuals, creating impactful narratives that resonate with residents and visitors alike.

What to look for when picking billboards

With over 275 sources of information, there are several factors to consider when selecting the perfect billboard for your advertising campaign. Some key aspects to keep in mind include:

• Demographics: Understand your target audience's characteristics, such as age, gender, education, and income level. For example, if targeting college-educated adults, place the billboard along a busy interstate frequently congested with commuters.
• Visibility: Ensure the billboard is clearly visible and aligned with traffic flow. A billboard placed near a busy intersection or along a highway with heavy traffic will be more effective.
• Size: Choose the appropriate size for your campaign, considering bulletins for maximum exposure along highways, posters for targeting local audiences along primary and secondary roads, and junior posters for urban neighborhoods or smaller roads.
• Technology: Utilize new technologies, such as digital billboards or spectaculars with interactive features, to create dynamic and engaging advertisements that capture the attention of your target audience.

Billboards price breakdown

In Hattiesburg, the pricing of billboards varies depending on factors such as location, size, and visibility. Here's a breakdown of the average, median, and lowest prices:

• Average Price: The average price for a billboard in Hattiesburg is $800.98, which takes into account various factors such as location, size, and visibility.
• Median Price: The median price for a billboard in Hattiesburg is $800, indicating that half of the billboards are priced above this amount and half are priced below.
• Lowest Price: The lowest price for a billboard in Hattiesburg is $0, which may be attributed to factors such as less desirable locations or smaller sizes.

Billboards Impression and CPM Metrics

Impressions and CPM metrics play a crucial role in understanding the effectiveness of your outdoor advertising campaign in Hattiesburg. Here's a breakdown of these metrics:

• Total Impressions: The total number of impressions for all billboards in Hattiesburg is approximately 115,746,000, showcasing the vast reach of outdoor advertising in the city.
• Average Impressions: On average, a billboard in Hattiesburg generates around 433,500 impressions, indicating the potential for significant exposure to your target audience.
• Median Impressions: The median number of impressions for a billboard in Hattiesburg is 369,721, which means that half of the billboards generate more impressions and half generate fewer.
• Average CPM: The average cost per thousand impressions (CPM) for a billboard in Hattiesburg is $4.25, providing a cost-effective way to reach a large audience.
• Median CPM: The median CPM for a billboard in Hattiesburg is $2.58, highlighting the affordability of outdoor advertising in the city.

Some of the top billboard providers in Hattiesburg

Here are the top providers in Hattiesburg for your outdoor advertising needs:

• Clear Channel Outdoor is committed to doing more, providing partners with more impact, innovation, partnership, and results in advertising.
• Cheddar Advertising is an innovative digital and creative agency based in Denver.
• Gas Station TV (GSTV) is America's Most Engaging On-The-Go Video Network, delivering moments that matter and providing over 2 billion moments of attention and action.
• IndoorMedia offers in-store advertising and marketing services to help businesses generate new customers, increase brand recognition, and drive repeat purchases.
• KeyMe Locksmiths is a trusted locksmith service that provides 24/7 locksmith services for residential, commercial, and car lockouts, with high customer ratings and the ability to copy keys at their self-service kiosks.

Other formats for advertising in Hattiesburg

A closer look at the data reveals the depth and breadth of the other opportunities available in Hattiesburg:

• Digital Billboards: In Hattiesburg, digital billboards generate around 39,000 impressions with an average CPM of $83.85. This modern and eye-catching medium allows for dynamic content and real-time updates, making it a popular choice for advertisers.
• Street Furniture: Street furniture in Hattiesburg garners approximately 983,000 impressions and has an average CPM of $3.54. This versatile advertising option includes bus shelters, benches, and kiosks, providing ample opportunities for localized targeting and high-frequency exposure.
• Retail Venues: Retail venues in Hattiesburg receive about 50,000 impressions with an average CPM of $14.35. These advertising spaces within shopping centers and stores offer a captive audience and the ability to influence purchasing decisions at the point of sale.
• Everything Else: Other advertising opportunities in Hattiesburg, such as alternative media and non-traditional formats, generate around 16,000 impressions and have an average CPM of $36. These unique and creative options can help brands stand out and engage with their target audience in unexpected ways.

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