Digital Billboards in Shreveport
*All metrics are based on a 4-week advertising campaign
Shreveport, a thriving city with a rich cultural scene and diverse neighborhoods, presents a prime opportunity for outdoor advertising. Its unique blend of Southern charm, bustling entertainment districts, and strong sense of community make it an ideal location for advertisers to engage with audiences. In Shreveport, outdoor advertising goes beyond promoting products; it fosters connections between brands, communities, and individuals, creating impactful narratives that resonate with each passerby.
What to look for when picking digital billboards
When selecting billboards to advertise on, there are 224 factors to consider in order to maximize the effectiveness of your campaign. Some key factors include:
- Demographics: Choose a location that targets your desired audience, such as a busy interstate for college-educated adults with above-average incomes or a trendy part of town for young adults.
- Traffic Count: Opt for billboards in high-traffic areas to increase the number of people who see your advertisement.
- Visibility: Ensure the billboard is easily visible, taking into account its alignment, height, and any potential obstructions.
- Duration: Consider the length of your campaign, as most billboard advertisements typically stay up for at least four weeks, but many campaigns last several months.
Digital billboards price breakdown
In Shreveport, billboard pricing varies depending on factors such as location, visibility, and duration, with the following price points observed:
- Average Price: The average cost of a billboard in Shreveport is approximately $940.09, reflecting a range of options for advertisers with different budgets.
- Median Price: With a median price of $49,703, advertisers can expect to find a wide array of billboard options in the middle of the pricing spectrum.
- Lowest Price: For those seeking the most cost-effective option, the lowest price for a billboard in Shreveport is just $6.22, offering an affordable entry point for smaller businesses or limited campaigns.
Digital billboards Impression and CPM Metrics
In Shreveport, outdoor advertising campaigns can expect to generate a significant number of impressions and offer competitive CPM rates:
- Total Impressions: Over the course of a 4-week campaign, billboards in Shreveport can generate a total of approximately 72,000,000 impressions.
- Average Impressions: On average, a billboard in Shreveport will receive around 720,000 impressions during a 4-week campaign.
- Median Impressions: The median number of impressions for a Shreveport billboard is approximately 50,000 over a 4-week period.
- Average CPM: The average cost per thousand impressions (CPM) for a billboard in Shreveport is $11.23.
- Median CPM: With a median CPM of $9.90, Shreveport offers competitive pricing for advertisers seeking to maximize their return on investment.
Some of the top digital billboard providers in Shreveport
Shreveport is home to several top outdoor advertising providers, each offering unique solutions for advertisers:
- Digital Outdoor Advertising specializes in digital billboards, providing advertisers with flexible and dynamic messaging options.
- Headrick Outdoor offers a variety of billboard options, including traditional, digital, and mobile billboards, to meet the diverse needs of advertisers.
- Integration Media focuses on integrated marketing solutions, combining outdoor advertising with other media channels for a comprehensive approach.
- Lamar Advertising is a well-known industry leader, providing a wide range of billboard options and extensive market coverage.
- Reagan offers high-quality outdoor advertising solutions, with a focus on customer service and maximizing campaign effectiveness.
Other formats for advertising in Shreveport
A closer look at the data reveals the depth and breadth of the other opportunities available in Shreveport:
- Static Billboards: In Shreveport, static billboards generate approximately 900,000 impressions with an average CPM of $4.87. This classic advertising medium continues to provide a cost-effective and highly visible option for advertisers.
- Retail Venues: Retail venues in Shreveport receive around 28,000 impressions and have an average CPM of $13.07. These targeted advertising spaces allow brands to connect with consumers in a shopping mindset, increasing the likelihood of purchase.
- Window Scapes: Window scapes in Shreveport offer an average CPM of $64.21. This unique advertising format captures the attention of pedestrians and drivers alike, creating memorable impressions in high-traffic areas.
- Everything Else: Shreveport's diverse advertising landscape includes other options that generate approximately 1,107,000 impressions and have an average CPM of $9.82. These varied opportunities allow advertisers to tailor their campaigns to specific audiences and objectives.
Get started with advertising with AdQuick now!
Shreveport's diverse outdoor advertising landscape offers numerous opportunities for brands to connect with their target audience. With the help of AdQuick, an AI assistant that simplifies out-of-home (OOH) advertising planning, advertisers can access a wide range of OOH options, including billboards, digital out of home media, place-based advertising, street furniture advertising, and transit advertising. AdQuick's platform provides immediate access to over 1,400 premium OOH media owners, allowing advertisers to execute OOH buys 10x faster and launch campaigns in as little as 48 hours. Additionally, AdQuick offers unprecedented measurability of OOH campaigns, ensuring that advertisers can maximize their return on investment. Don't miss out on the benefits of this advanced solution suite for modern OOH advertising – sign up for AdQuick today!