Digital Billboards in New Orleans

*All metrics are based on a 4-week advertising campaign

Steeped in rich history and culture, New Orleans is a vibrant hub for outdoor advertising. The city's unique blend of French, Spanish, and African influences, coupled with its lively music scene and world-famous cuisine, creates an unparalleled backdrop for advertisers to engage with diverse audiences. In New Orleans, outdoor advertising transcends traditional marketing, fostering connections between communities, brands, and individuals, and weaving compelling narratives that captivate both locals and tourists alike.

What to look for when picking digital billboards

With 359 billboards to choose from, selecting the right one for your advertising campaign can be a daunting task. However, considering the following factors can help you make an informed decision:

• Demographics: Ensure the billboard's location aligns with your target audience's age, gender, education, relationship status, and income level. For example, if targeting college-educated adults with above-average incomes, place the billboard along a busy interstate frequented by commuters.
• Traffic Count: Opt for high traffic areas like busy intersections to provide a captive audience and maximize exposure.
• Visibility: Choose a billboard with clear alignment facing traffic, placed at a readable height within the driver's frame of vision, and free from obstructions that might affect visibility.
• Land Use Type: Consider the surrounding area, whether it's residential, commercial, or industrial, as commercial areas may see a larger mix of people since both employees and customers frequent the areas.

Digital billboards price breakdown

In New Orleans, billboard pricing varies significantly, with the following key data points highlighting the range of costs:

• Average Price: The average price for a billboard in New Orleans is approximately $6,184.07, reflecting a wide range of options for advertisers.
• Median Price: With a median price of $40,220, this value indicates that half of the billboards in the city fall above and below this price point.
• Lowest Price: The lowest price for a billboard in New Orleans is $0, suggesting that some advertising opportunities may be available at no cost, likely through special promotions or partnerships.

Digital billboards Impression and CPM Metrics

Impressions and CPM metrics provide valuable insights into the effectiveness and cost-efficiency of billboard advertising in New Orleans:

• Total Impressions: The total number of impressions for a 4-week advertising campaign in New Orleans is approximately 158,342,000, showcasing the vast reach of outdoor advertising in the city.
• Average Impressions: On average, a billboard in New Orleans generates around 440,000 impressions during a 4-week campaign, indicating the potential for significant brand exposure.
• Median Impressions: The median number of impressions for a billboard in New Orleans is 40,000, highlighting that half of the billboards generate more and half generate fewer impressions during a 4-week campaign.
• Average CPM: The average cost per thousand impressions (CPM) for a billboard in New Orleans is $28.85, offering advertisers a cost-effective way to reach their target audience.
• Median CPM: With a median CPM of $10, this value demonstrates that half of the billboards in New Orleans have a higher CPM and half have a lower CPM, providing a range of options for advertisers with varying budgets.

Some of the top digital billboard providers in New Orleans

Here are the top billboard providers in New Orleans, offering a variety of outdoor advertising solutions:

• Lamar Advertising is a leading provider of billboards, offering a wide range of sizes and locations to suit any advertising campaign.
• Digital Outdoor Advertising specializes in digital billboards, providing advertisers with dynamic and eye-catching displays.
• Adkom offers innovative outdoor advertising solutions, including billboards, transit ads, and street furniture.
• Outfront Media is a prominent outdoor advertising company, providing billboards and other advertising formats across the city.
• Pelican Outdoor focuses on delivering high-quality billboard advertising in strategic locations throughout New Orleans.

Other formats for advertising in New Orleans

A closer look at the data reveals the depth and breadth of the other opportunities available in New Orleans:

• Static Billboards: In New Orleans, static billboards generate approximately 1,400,000 impressions with an average CPM of $618.14. This classic advertising medium continues to provide a strong presence in the city's outdoor advertising landscape.
• Street Furniture: Street furniture in New Orleans garners around 1,232,000 impressions and has an average CPM of $1.39, offering advertisers an affordable and versatile option for reaching pedestrians and motorists alike.
• Wheat Pastings: With approximately 2,346,000 impressions and an average CPM of $44.16, wheat pastings provide a creative and eye-catching advertising solution in the city's bustling urban environment.
• Wallscapes: Wallscapes in New Orleans generate about 148,872 impressions and have an average CPM of $32,484.74, offering advertisers a large-scale and visually striking advertising format.
• Retail Venues: Advertising in retail venues reaches around 40,215 impressions with an average CPM of $15.67, providing a targeted and captive audience for advertisers.
• Transit: Transit advertising in New Orleans generates approximately 5,600,000 impressions and has an average CPM of $11.20, allowing advertisers to effectively reach commuters and travelers throughout the city.
• Window Scapes: Window scapes in New Orleans have an average CPM of $43.30, offering a unique and visually appealing advertising option for businesses.
• Everything Else: Other advertising opportunities in New Orleans generate around 763,000 impressions with an average CPM of $130.55, showcasing the diverse range of options available for advertisers in the city.

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As you explore the diverse range of outdoor advertising opportunities in New Orleans, consider leveraging the power of AdQuick, a platform that connects advertisers to out-of-home media owners. With industry-leading technology, access to 99% of billboard ads, guaranteed best billboard prices, and white glove service, AdQuick offers a comprehensive suite of products and solutions for planning, buying, and measuring your outdoor advertising campaigns. Don't miss out on the chance to elevate your brand's presence in the vibrant city of New Orleans. Sign up for AdQuick today and start making an impact with your outdoor advertising.