Billboards in Superior

*All metrics are based on a 4-week advertising campaign

Superior, nestled along the shores of Lake Superior, offers a unique blend of natural beauty and industrial prowess, making it an ideal location for outdoor advertising. With its bustling port, thriving tourism industry, and diverse population, advertisers can effectively target a wide range of audiences. Outdoor advertising in Superior not only promotes products and services, but also fosters connections between communities, brands, and individuals, creating impactful narratives that engage every passerby.

What to look for when picking billboards

When selecting the perfect billboard for your advertising campaign, there are 77 factors to consider. However, we've narrowed it down to four key aspects that can make a significant impact on the success of your campaign:

• Location: Choose a billboard location that targets your desired demographics and has a high traffic count. For example, placing a billboard near a busy intersection or along a heavily traveled highway can increase visibility and reach a larger audience.
• Visibility: Ensure the billboard is easily visible by considering its alignment, height, and any potential obstructions. For instance, a billboard that faces oncoming traffic and is placed at a readable height will be more effective than one that is partially obscured by trees or buildings.
• Type of Billboard: Select the appropriate type of billboard for your campaign, such as traditional, digital, or wallscapes. Each type has its advantages, like digital billboards offering dynamic content and wallscapes providing a unique, eye-catching display.
• Size: Consider the size of the billboard, including options like bulletins, posters, and junior posters. Larger billboards can make a more significant impact, while smaller options may be more cost-effective for certain campaigns or locations.

Billboards price breakdown

In Superior, billboard pricing varies depending on factors such as location, size, and type, with the following price data points:

• Average Price: The average price for a billboard in Superior is $796.69, reflecting a range of options for advertisers to choose from.
• Median Price: With a median price of $675, this indicates that there are both higher-priced and more affordable billboard options available in the area.
• Lowest Price: The lowest price for a billboard in Superior is $250, offering budget-conscious advertisers an opportunity to reach their target audience without breaking the bank.

Billboards Impression and CPM Metrics

In Superior, the impressions and CPM metrics provide valuable insights into the effectiveness and cost-efficiency of outdoor advertising campaigns:

• Total Impressions: With a total of 18,673,000 impressions, Superior offers a substantial audience reach for advertisers.
• Average Impressions: The average number of impressions per billboard in Superior is 242,000, showcasing the potential for consistent visibility and engagement.
• Median Impressions: The median impressions for billboards in Superior is 223,000, indicating a balanced distribution of audience reach across various locations.
• Average CPM: The average CPM (Cost Per Thousand Impressions) in Superior is $4.42, reflecting a cost-effective option for advertisers seeking to maximize their return on investment.
• Median CPM: With a median CPM of $3.41, Superior offers a range of pricing options to accommodate different advertising budgets and campaign goals.

Some of the top billboard providers in Superior

Superior is home to several top billboard providers, each offering unique opportunities for advertisers to reach their target audience:

• Lamar Advertising is a leading outdoor advertising company with nationwide coverage and offers free design services and dedicated support.
• TouchTunes Media provides jukebox services to over 65,000 bars and restaurants, creating a unique advertising platform for businesses.

Other formats for advertising in Superior

A closer look at the data reveals the depth and breadth of the other opportunities available in Superior:

• Digital Billboards: In Superior, digital billboards receive 9,642,000 impressions with an average CPM of $18.16. As a modern and dynamic advertising medium, digital billboards offer flexibility and real-time content updates, making them an attractive option for advertisers.
• Retail Venues: Retail venues in Superior generate 10,052,000 impressions and have an average CPM of $16.61. By targeting consumers in shopping environments, retail venue advertising can effectively influence purchasing decisions and drive brand awareness.
• Airport: Superior, Wisconsin is served by the nearby Duluth International Airport, offering advertisers the opportunity to reach a diverse and captive audience of travelers. Airport advertising can create memorable impressions and enhance brand recognition among both local and international visitors.

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