Billboards in Clarksburg

*All metrics are based on a 4-week advertising campaign

Nestled in the Appalachian region, Clarksburg boasts a rich history, picturesque landscapes, and a strong sense of community, making it an ideal location for outdoor advertising. This charming city offers advertisers a unique opportunity to engage with residents and visitors alike, as they explore its vibrant downtown, scenic parks, and cultural attractions. By incorporating outdoor advertising in Clarksburg, brands can create meaningful connections and lasting impressions in this close-knit community.

What to look for when picking billboards

With 63% of people noticing out-of-home advertising, selecting the right billboard is crucial for a successful campaign. Here are four key factors to consider when picking billboards to advertise on:

• Location: Choose a billboard in a high-traffic area that targets the right demographics. For example, a billboard near a college campus would be ideal for targeting young adults.
• Visibility: Ensure the billboard is easily visible, with proper alignment, height, and no obstructions. A billboard along a busy highway with clear sightlines would be a good choice.
• Size: Select the appropriate size for your campaign, such as bulletins for maximum exposure, posters for primary and secondary roadways, or junior posters for urban neighborhoods and smaller roads.
• Duration: Determine the optimal length of time for your billboard to be up, based on your marketing goals and budget. Most campaigns last several months, but the duration can be adjusted to fit your needs.

Billboards price breakdown

In Clarksburg, billboard pricing varies depending on factors such as location, size, and visibility. Here's a breakdown of the average, median, and lowest prices for billboards in the area:

• Average Price: The average price for a billboard in Clarksburg is $980.11, which takes into account a range of different billboard types and locations.
• Median Price: With a median price of $735, this value represents the middle point in the distribution of billboard prices, offering a more accurate representation of typical costs.
• Lowest Price: The lowest price for a billboard in Clarksburg is $250, which may be for smaller or less visible billboards in less trafficked areas.

Billboards Impression and CPM Metrics

Clarksburg's outdoor advertising landscape offers a variety of impressions and cost-effective CPM metrics for advertisers to consider:

• Total Impressions: The total number of impressions for a 4-week campaign in Clarksburg is approximately 25,354,000, showcasing the potential reach of outdoor advertising in the area.
• Average Impressions: On average, a billboard in Clarksburg generates around 402,000 impressions during a 4-week campaign, providing a solid foundation for brand exposure.
• Median Impressions: With a median of 247,000 impressions, this figure represents the middle point in the distribution of impressions, offering a more accurate representation of typical exposure levels.
• Average CPM: The average cost per thousand impressions (CPM) in Clarksburg is $10.99, indicating a cost-effective option for advertisers seeking to maximize their return on investment.
• Median CPM: With a median CPM of $3.33, this value highlights the potential for even more affordable advertising opportunities in Clarksburg's outdoor advertising market.

Some of the top billboard providers in Clarksburg

Here are some of the top billboard providers in Clarksburg:

• Lamar Advertising offers free design services, dedicated support, and nationwide coverage, making it a reliable choice for outdoor advertising.
• Terraboost Media LLC is a purpose-driven company that has donated over $5 million in disinfecting and wellness products, while providing effective advertising solutions across various industries.

Other formats for advertising in Clarksburg

A closer look at the data reveals the depth and breadth of the other opportunities available in Clarksburg:

• Digital Billboards: In Clarksburg, digital billboards generate around 50,000 impressions with an average CPM of $9.35. This modern and dynamic medium allows for real-time updates and eye-catching visuals, making it a popular choice for advertisers seeking to stand out.
• Retail Venues: Retail venues in Clarksburg receive approximately 50,000 impressions and have an average CPM of $24.96. These targeted advertising spaces offer a captive audience and high dwell times, making them ideal for reaching consumers in a shopping mindset.
• Transit: Transit advertising in Clarksburg garners around 2,000,000 impressions with an average CPM of $2.01. This cost-effective medium provides widespread exposure to commuters and pedestrians, making it a valuable addition to any outdoor advertising campaign.
• Everything Else: Other advertising opportunities in Clarksburg, such as alternative formats and niche placements, collectively generate about 1,231,000 impressions with an average CPM of $2.63. These diverse options allow advertisers to tailor their campaigns to specific audiences and objectives, further enhancing their reach and impact.

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