Digital Billboards in Austin

*All metrics are based on a 4-week advertising campaign

As a thriving cultural hub, Austin boasts a lively music scene, innovative tech industry, and a growing population of young professionals. This vibrant city provides a prime opportunity for advertisers to engage with diverse audiences through outdoor advertising. In Austin, billboards and other outdoor ads not only promote products and services, but also contribute to the city's unique character, fostering connections between brands, communities, and individuals in a truly memorable way.

What to look for when picking digital billboards

With a total of 1,488 billboards in Austin, it's essential to consider various factors when selecting the perfect billboard for your advertising campaign. Some key aspects to keep in mind include:

• Location: Choose a billboard in a high-traffic area that targets your desired demographic, such as busy highways for commuters or trendy neighborhoods for young adults.
• Visibility: Ensure the billboard is easily visible, with proper alignment, height, and minimal obstructions for maximum impact.
• Size: Select the appropriate billboard size, such as bulletins for highways, posters for local audiences, or junior posters for urban neighborhoods.
• Technology: Consider incorporating digital billboards or spectaculars with interactive features to engage viewers and stand out from the competition.

Digital billboards price breakdown

In Austin, billboard pricing varies significantly, with options to suit various budgets and campaign objectives:

• Average Price: The average price for a billboard in Austin is $3,571.52, offering a range of options for advertisers with different budgets.
• Median Price: With a median price of $15,000, advertisers can expect to find a wide selection of billboards at this price point, catering to diverse campaign needs.
• Lowest Price: The lowest price for a billboard in Austin is $0, providing an opportunity for advertisers to take advantage of cost-effective advertising solutions.

Digital billboards Impression and CPM Metrics

Understanding the impressions and CPM metrics for billboards in Austin can help advertisers make informed decisions about their outdoor advertising campaigns:

• Total Impressions: Austin billboards generate a total of 480,213,000 impressions, showcasing the vast reach of outdoor advertising in the city.
• Average Impressions: The average number of impressions for a billboard in Austin is not provided in the data.
• Median Impressions: With a median of 15,000 impressions, advertisers can expect a consistent level of exposure for their campaigns.
• Average CPM: The average cost per thousand impressions (CPM) for a billboard in Austin is $131.32, offering a competitive rate for advertisers.
• Median CPM: With a median CPM of $10, advertisers can find cost-effective options for reaching their target audience in Austin.

Some of the top digital billboard providers in Austin

Here are some of the top billboard providers in Austin, offering a variety of options for advertisers:

• Lamar Advertising is a well-known provider with a wide range of billboard options, including bulletins.
• Reagan offers outdoor advertising solutions in Austin, catering to diverse campaign needs.
• Big Outdoor specializes in large-format outdoor advertising, helping brands make a big impact.
• Digital Outdoor Advertising focuses on digital billboards, providing innovative and engaging advertising solutions.

Other formats for advertising in Austin

A closer look at the data reveals the depth and breadth of the other opportunities available in Austin:

• Static Billboards: With 4,569,000 impressions and an average CPM of $77.96, static billboards offer a classic and effective advertising solution in Austin.
• Street Furniture: Street furniture garners 108,500 impressions and an average CPM of $25.89, providing advertisers with a unique way to reach pedestrians and local residents.
• Wheat Pastings: Wheat pastings generate 2,362,000 impressions and an average CPM of $28.33, offering a creative and eye-catching advertising medium for urban environments.
• Wallscapes: Wallscapes achieve 574,500 impressions and an average CPM of $168.23, allowing brands to make a bold statement with large-scale visuals.
• Airport: Although there are no impressions data available for airport advertising, the average CPM is $45.08, providing a captive audience for advertisers targeting travelers.
• Retail Venues: Retail venues generate 209,000 impressions and an average CPM of $12.27, offering advertisers the opportunity to reach consumers in a shopping mindset.
• Transit: Transit advertising boasts 4,200,000 impressions and an average CPM of $1,598.38, providing high visibility and exposure to commuters and travelers.
• Bus: Bus advertising garners 105,000 impressions and an average CPM of $22.79, allowing advertisers to reach a wide audience on the go.
• Taxi: Taxi advertising generates 4,167,000 impressions and an average CPM of $6, offering a cost-effective solution for advertisers targeting urban commuters.
• Everything Else: Other advertising opportunities in Austin achieve 592,500 impressions and an average CPM of $278.33, showcasing the diverse range of options available for advertisers in the city.

Get started with advertising with AdQuick now!

AdQuick is a powerful platform that streamlines out-of-home advertising, offering efficient ad buying, access to over 1,400 premium OOH media owners, and the ability to launch campaigns quickly. With advanced solutions, a comprehensive toolkit, and positive testimonials from customers, AdQuick is the go-to choice for advertisers, agencies, and OOH media owners of all sizes. By signing up, you'll gain access to industry-leading technology, 99% of billboard ads, the best billboard prices guaranteed, and white glove service. Don't miss out on the opportunity to unlock unprecedented measurability and execute OOH buys 10x faster. Sign up for AdQuick today and elevate your outdoor advertising game!