Digital Billboards in Philadelphia

*All metrics are based on a 4-week advertising campaign

Philadelphia, the City of Brotherly Love, boasts a rich history, iconic landmarks, and a diverse population, making it an ideal location for advertisers. With its bustling downtown, thriving arts scene, and passionate sports fans, this city offers a unique opportunity for brands to engage with a wide audience. Outdoor advertising in Philadelphia goes beyond promoting products; it fosters connections between communities, brands, and individuals, creating impactful stories that leave a lasting impression.

What to look for when picking digital billboards

In 1519, the importance of billboard placement was already recognized, and today, there are several factors to consider when choosing the perfect billboard for your advertising campaign. Some of these factors include:

• Location: Ensure the billboard is placed in an area with high traffic count and visibility, such as busy interstates for targeting college-educated adults with above-average incomes, or trendy parts of town for reaching young adults.
• Demographics: Consider the target audience and choose a billboard size that caters to them, such as bulletins for drivers and commuters, posters for local audiences, or junior posters for urban neighborhoods.
• Duration: Depending on your campaign goals and budget, decide how long the billboard should be up, whether it's six to twelve months for branding campaigns or a shorter period for promoting specific events or products.
• Type of Billboard: Choose between traditional billboards, digital billboards, wallscapes, or spectaculars, depending on your advertising needs and the level of creativity and flexibility you desire.

Digital billboards price breakdown

Billboard pricing in Philadelphia varies greatly, offering options for advertisers with different budgets:

• Average Price: The average price for a billboard in Philadelphia is approximately $3,679.25, providing a cost-effective option for many advertisers.
• Median Price: With a median price of $40,215, some billboards cater to larger campaigns with higher budgets.
• Lowest Price: Surprisingly, the lowest price for a billboard in Philadelphia is $0, offering an incredible opportunity for advertisers to maximize their exposure without breaking the bank.

Digital billboards Impression and CPM Metrics

Impressions and CPM metrics play a crucial role in understanding the effectiveness of your advertising campaign in Philadelphia:

• Total Impressions: The total number of impressions for a 4-week advertising campaign in Philadelphia is approximately 852,331,000, showcasing the vast reach of outdoor advertising in the city.
• Average Impressions: On average, a billboard in Philadelphia generates around 852,331 impressions, offering a significant opportunity for brands to connect with their target audience.
• Median Impressions: The median number of impressions for a billboard in Philadelphia is 40,215, indicating that some billboards have a more focused reach within specific areas or demographics.
• Average CPM: The average cost per thousand impressions (CPM) for a billboard in Philadelphia is $173.64, providing a cost-effective advertising solution for many brands.
• Median CPM: With a median CPM of $10, some billboards offer an even more affordable option for advertisers looking to maximize their return on investment.

Some of the top digital billboard providers in Philadelphia

Philadelphia is home to several top billboard providers, each offering unique advertising solutions for brands:

• Clear Channel Outdoor is a leading provider of outdoor advertising solutions, with a wide range of billboard options to help brands reach their target audience.
• Outfront Media specializes in creating impactful outdoor advertising campaigns, utilizing innovative technology and strategic locations to maximize brand exposure.
• Lamar Advertising offers a variety of billboard products, including bulletins, posters, and digital displays, to cater to the diverse needs of advertisers.
• Branded Cities focuses on iconic and high-impact advertising solutions, helping brands create memorable experiences in the urban landscape.
• Catalyst Outdoor is dedicated to providing cutting-edge digital outdoor advertising, with a focus on delivering engaging and dynamic content to audiences.

Other formats for advertising in Philadelphia

A closer look at the data reveals the depth and breadth of the other opportunities available in Philadelphia:

• Static Billboards: Static billboards generate around 900,000 impressions with an average CPM of $17.12. As a classic advertising medium, they continue to provide consistent visibility and impact for brands.
• Street Furniture: Street furniture garners approximately 200,000 impressions and an average CPM of $11.00, offering advertisers a cost-effective way to reach pedestrians and local audiences.
• Wheat Pastings: Wheat pastings achieve around 1,305,000 impressions with an average CPM of $21.91, providing a creative and eye-catching option for advertisers looking to make a statement.
• Wallscapes: Wallscapes generate about 196,000 impressions and an average CPM of $117.31, offering brands a large-scale and visually striking advertising solution.
• Airport: Although airport advertising currently has 0 impressions and an average CPM of $10.98, it remains a valuable option for targeting affluent and business travelers in Philadelphia.
• Retail Venues: Retail venues attract around 47,000 impressions with an average CPM of $12.24, providing advertisers with a targeted approach to reach consumers in shopping environments.
• Transit: Transit advertising generates approximately 6,500,000 impressions and an average CPM of $2,155.46, offering brands a high-impact and captive audience during daily commutes.
• Window Scapes: Window scapes have an average CPM of $53.99, presenting a unique and visually appealing advertising option for brands looking to stand out.
• Everything Else: Other advertising opportunities in Philadelphia garner around 83,000 impressions with an average CPM of $16.80, showcasing the diverse range of options available for advertisers in the city.

Get started with advertising with AdQuick now!

AdQuick is a powerful platform that streamlines out-of-home advertising, offering efficient ad buying, access to over 1,400 premium media owners, and rapid campaign execution. With advanced solutions and a comprehensive toolkit, AdQuick caters to advertisers, agencies, and media owners of all sizes. Trusted by innovative brands, AdQuick provides industry-leading technology, white glove service, and guarantees the best billboard prices. By signing up, you'll unlock unprecedented measurability, execute OOH buys 10x faster, and launch campaigns in as little as 48 hours. Don't miss out on the opportunity to elevate your advertising game – sign up for AdQuick today!